mobile tech

Apple approves Raadr’s anti-bullying app

Parents can now hold peace of mind in the palm of their hand.

Raadr, Inc., a social media monitoring service based in Phoenix, announced it is available in app form. Apple approved the company’s iOS app Sunday, March 27, which can be downloaded via iTunes.

Raadr alerts subscribers whenever selected categories of keywords – such as bullying, drugs or sex, for example – are detected on a specific child’s social media feeds. Raadr uses an artificially intelligent proprietary web-based application to achieve these results.

“We are very excited to be able to create more value for our existing customers and to have the added proposition to help us market to new customers,” says CEO Jacob DiMartino. “Our Android app will come right on the heels of this release and that will expand our reach even more. This, in combination with our community outreach programs, will really spur growth for us.”

The app is free to download, and users can register for a free two-month trial with the code BULLYRAADR. After the trial, the service costs $4.95 per month.

iPhone and iPad users can download the app here: https://itunes.apple.com/us/app/raadr/id1090444233?mt=8

 The latest stats on cyberbullying:

• One in 10 teens tells a parent if he or she has been a cyber bully victim.

• According to a recent study, one in four children is sexually harassed online by his or her friends. The study found that 24 percent of children were sexually harassed by their friends online through sexual comments, jokes and messages.

• With an increase in cyber bullying, families monitoring their children’s social media accounts has become an essential part of parenting. According to a recent study from the Pew Research Center, 60 percent of parents have checked their teen’s social media profiles in an attempt to monitor their interactions online. That number is relatively high in comparison to parents who use monitoring devices or parental controls. Only 39 percent of parents use technology to block, filter or monitor their children’s activities online.