The Arizona Lodging and Tourism Association and Valley Hotel and Resort Association announced Laura Cherry as its new Director of Business Development.
Cherry with an industry background having worked with Arizona-based Best Western Hotels and Resorts where she worked to enhance the company’s global brand with member hotels, developers and investors. In her work with Best Western, Cherry helped with the development and delivery of a strong sales message tied to brand expertise and creative initiatives.
“Laura is highly experienced with strong, established industry networks and a passion for the travel and hospitality sector,” said Kim Sabow, president and CEO of the Arizona Lodging and Tourism Association. “Her work with senior industry leaders combined with improving the quality of materials will be important to advancing the level of service we offer to existing and new members.”
Cherry brings an incredible background of creating engaging messaging for travel and hospitality teams, which has delivered high-performance sales results. Additionally, she has executed FAM trips and assisted in industry events and conferences.
Before joining Best Western, Cherry served in management roles at Insight Enterprises and P.F. Chang’s China Bistro Inc.
Cherry’s role will help strengthen the level of service the Arizona Lodging and Tourism Association offers members, as well as increase overall membership.
Cherry joins the team this week and will be introduced to statewide members during the annual Tourism Unity Dinner on Thursday, February 25 at the Westin Kierland Resort and Spa.
