Cramer-Krasselt, the nation’s second-largest independent integrated marketing agency, has added a bevy of talent with far-reaching national experience to its Phoenix team. Among the new hires is a digital strategy director, a digital art director and three account leaders.
Social media and digital marketing expert Leif Fescenmeyer, joins C-K as digital strategy director, coming to the agency from Leo Burnett Worldwide, where he worked with brands such as Proctor & Gamble, Nissan and Budweiser.
At C-K, Fescenmeyer will help launch a new over-the-counter heartburn relief product, in addition to handling digital and social media for a variety of local clients.
Joey Brandt also joined the agency as a digital art director, bringing a mix of corporate and agency experience to her role. Brandt will develop digital campaign elements including designing websites and banners, along with micro-sites and mobile applications for C-K clients.
In Account Management, Donna Crane-Rossi, Lauren Rust and Tessa Barrientos joined C-K as vice president/ account supervisor, and account executives, respectively. The new account managers bring a combined 20-plus years of experience in both agency and corporate settings.