Phoenix-based CCG Catalyst, a bank consulting firm providing strategic direction for financial institutions, has named Susan Connor as senior vice president and COO, focusing primarily on daily operations, marketing and public relations. She also directs the company’s business development practice, working with financial organizations to develop and implement sound CRM strategy.
Prior to joining CCG Catalyst, Connor served as principal of an independent CRM consultancy. She has worked with two other national bank consulting groups, most recently Sheshunoff Consulting and Solutions, where she served as director of marketing and sales operations, developing and executing core marketing strategy, marketing communications, marketing management, campaign ROI, print marketing, email marketing, advertising, editorial, tradeshows, events, speaking engagements and social media. She served in the same role at Brintech before it was acquired by Sheshunoff in April 2010.
“As CCG Catalyst continues to expand, Susan’s strong background in financial services consulting makes her an ideal candidate to help increase our sales leads and drive productivity,” said Paul Schaus, president of CCG Catalyst. “And her expertise in CRM is an added bonus that will greatly benefit our clients’ strategies in the space.”
Connor holds a bachelor’s degree from Kennesaw State University and an MA and PhD from the University of North Texas.