Dial's new Scottsdale building under construction in 2008.

Henkel Announces New Leader For North American Consumer Goods

Scottsdale-based Henkel Consumer Goods has a new leader. The company’s German owner, Henkel AG & Co. KGaA, announced today that Stefan Sudhoff, corporate senior vice president of cosmetics and toiletries at Henkel, has been given the job formerly held by Brad Casper.

Casper left the company abruptly in August. A statement from the company at the time said Casper was leaving to pursue other opportunities.

Casper was temporarily replaced by Georg Baratta, corporate vice president and general manager of the company’s home care and laundry division in Germany.

Sudhoff has been working with Henkel Cosmetics in various positions for almost 25 years. He headed the company’s body care strategic business unit and the Latin America and Central and Eastern Europe regions. He also has been responsible for the strategic steering of the North American Henkel Cosmetics business since 2006.

“I am very pleased to appoint Stefan as head of our consumer goods business in North America. He has longstanding and successful global experience at Henkel,” said Hans Van Bylen, member of the Henkel Management Board. “North America is one of our most important markets, and I am sure that Stefan and his entire team will work to drive our consumer goods business forward in this important region.”

Henkel Consumer Goods markets such brands as Dial soaps, Purex laundry detergents, Renuzit air fresheners and Right Guard antiperspirants. Henkel purchased The Dial Corporation in 2004.

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