Managers consumed with maximizing short-term profits and the value of their stock options have destroyed billions of dollars in shareholder and taxpayer money. A culture of greed lies at the root of this economic meltdown that has seen banks collapse, markets tank and unemployment rates soar.
The aftershocks of this global disaster continue to claim victims, and companies around the world are scrambling to brace themselves for the uncertain times ahead. The survivors will be those who are properly equipped to navigate the economic crisis with strong, ethical leadership, innovative global mindsets and sustainable strategies that will solidify their long-term viability and create lasting value for their organizations and the communities they serve.
With this in mind, the Thunderbird School of Global Management continues to create innovative ways to deliver relevant and in-demand education to companies and executives in a market where the need for continuing education is great, but company resources are slim.
Thunderbird Corporate Learning, the executive education division of the school, already has begun tailoring its programs to help companies and organizations navigate this financial crisis, including a new global leadership certificate program called Leading and Managing in Turbulent Times. This program helps global leaders understand what elements of management have changed during the economic downturn — and what things never change. A 12-week session began in March, and a three-day concentrated version took place in May.
The program, taught by Thunderbird faculty members who have extensive first-hand experience working with global managers, will help students broaden their understanding of global business issues that are transforming the international landscape. The program will arm students with useful decision-making tools for increased job performance, and help them build more effective cross-cultural relationships by giving them insights into how the economic crisis is affecting different cultures, regions and markets.
The program will also take topics such as corporate social responsibility, international marketing, organizational culture and financial management and relate them to the economic crisis.
Another new executive education program will debut June 9. Communicating and Negotiating with a Global Mindset is a three-day course that will help working professionals develop strategies for influencing people from other cultural backgrounds. Participants will learn their own global mindset profile and develop an understanding of their own negotiating preferences. The need for such skills has been amplified in the global economic crisis as companies scramble for competitive advantages.
Helping social sector organizations get through the crisis is another area in which Thunderbird has extended its offerings. The Thunderbird Social Sector Leadership Program conducted in March with the support of a grant from the American Express Foundation, reached out to nonprofit, governmental and nongovernmental organizations such as Habitat for Humanity, the International Rescue Committee and the Grameen Foundation.
The five-day program guided participants on how to develop new leadership skills in these tough economic times with training in leadership, sustainability, strategy, brand management, fundraising and innovation. The program, designed solely for a group of nonprofits, governmental and nongovernmental organizations, is the first executive education program of its kind for Thunderbird, and the school is hoping to use it as a model for similar opportunities in the future.
Keeping in mind that times are tough and resources are tight, Thunderbird has launched a free, interactive Web site and quarterly executive newsletter, which are both designed to help busy global executives navigate this economic crisis. The Thunderbird Knowledge Network is an interactive, multimedia forum that gives executives open access to the expertise and insights of Thunderbird’s faculty, alumni and other corporate executives around the world on the latest, most relevant global business issues and trends, including the global recession. This content is delivered in stories, columns, videos, podcasts and blogs, including my blog on global leadership. Each posting in the Knowledge Network offers an opportunity for reader comments and feedback.
Executives also can tap Thunderbird’s global business knowledge through the school’s new Executive Newsletter, a free electronic newsletter that is distributed quarterly to busy working professionals, including the school’s corporate clients and alumni.