Arizona Forward, State Park Issues

Arizona Forward Enhances Awareness of Arizona’s Park Issues

Arizona Forward Enhances Awareness of Arizona’s Park Issues

Arizonans value their parks and open space, consistently ranking them as key quality of life indicators. A recent survey conducted of residents statewide shows that 87 percent visit a park or recreation area at least once a year, with 23 percent doing so on a weekly basis. In addition, parks and open spaces create thousands of jobs and billions of dollars in revenue.

Multiple land ownerships and funding mechanisms have produced parks and open space issues that are complex, confusing and sometimes controversial. In fact, the telephone survey conducted by WestGroup Research further revealed that most residents (80 percent) rate their knowledge of how state and local parks are funded as very low or in the middle range. Meanwhile, a depressed economy and recession has impacted parks negatively at every jurisdictional level from federal and state to county and municipal governments.

Recognizing the need for public education on the subject of parks and open space issues, Arizona Forward, a new statewide environmental/business coalition launched by Valley Forward earlier this year, developed a comprehensive report to provide unbiased facts, background information and answers to frequently asked questions about state and federal lands as well as county and municipal parks.

Designed to enhance awareness of and interest in solving Arizona’s parks issues, the primer is among Arizona Forward’s first projects towards its mission to promote cooperative efforts to improve the livability, sustainability and economic vitality of cities and towns across Arizona. Readers can sort out how much open space is available in the state, who is responsible for it and the challenges facing various jurisdictions of government. The user-friendly reference guide is described as ‘parks and open space 101’ and can be downloaded at arizonaforward.org.

While the primer doesn’t take a formal position on how to solve funding issues relating to parks, it communicates the economic impact of recreational and open space amenities and why Arizonans should care about these natural resources.

Charter members of Arizona Forward include: Arizona Community Foundation, First Solar, Freeport McMoran Copper and Gold, National Bank of Arizona, Solon Corporation, Sundt Construction, The Nature Conservancy, Total Transit and Wells Fargo.

For more information about Arizona Forward, visit arizonaforward.org.

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Diane Brossart

About Diane Brossart

Diane Brossart has a longtime connection with Valley Forward Association, having first joined the non-profit public interest organization 20 years ago. Brossart served on the Valley Forward Board of Directors for several years and was named President of the association in 1991. As President, Brossart oversees a staff of four and manages a host of committees, which focus on such issues as land use planning and desert preservation, transportation and air quality, water concerns and environmental education. Under Brossart's leadership, Valley Forward has received widespread recognition for its role in addressing environmental and quality of life issues in the Valley. Awards include an Outstanding Achievement Award from the Environmental Protection Agency, Region 9; Award of Distinction from the Western Mountain Region of the American Institute of Architects; and first-place honors from the City of Phoenix Mayor's Environmental Awards Program. Brossart also received the Phoenix Award from the Public Relations Society of America's Phoenix Chapter in 2008, in addition to the 2009 Champion of Sustainability Award through the Phoenix Business Journal's Green Pioneers program. She is also involved as a member of several civic organizations, including the Greater Phoenix Chamber of Commerce, Valley Partnership, Friends of the West Valley Recreation Corridor and Phoenix Community Alliance. Prior to her work with Valley Forward, Brossart was Vice President of one of the Valley's largest public relations agencies, serving as a marketing consultant to Valley Forward and several commercial accounts. Brossart received her Bachelor of Arts in journalism from Wayne State University in 1979 and began her professional career as a reporter for a daily newspaper in metropolitan Detroit.