Arizona Mega-Region, Sun Corridor

Developing the Road Map to Growth in the Sun Corridor

With the housing industry in the slumps and fewer construction jobs, now is the time for Arizona to look at ways to diversify its economy to guarantee a sustainable future. The region’s population is poised to grow from 5 million to 10 million by 2050, so we will also face the environmental challenges of accommodating rapid population growth in a fragile desert community.

The changing demographic and economic situation is prompting researchers and leaders to think about how the mega-region known as the Sun Corridor can one day become a significant economic, technological and cultural center. In moving forward, how do we ensure a balance between economic growth and environmental quality?

If the region between Phoenix and Tucson becomes a new paradigm in Arizona for sustainable development with a diverse economic base, our state — quite possibly — will be on track to advance globally. With that said, it will take a substantial amount of cooperation between business and government as well as much better marketing of the region to encourage the wave of investment to continue and accelerate.

Next month, Valley Forward Association is hosting a luncheon focused on opportunities for the Sun Corridor. Panelists include:


The program will be moderated by Janet Perez, editor-in-chief of Arizona Business Magazine, and will focus the discussion on ways Phoenix, Central Arizona and Tucson might work together to enhance growth opportunities and the quality of life issues in the Sun Corridor. Be part of the dialogue that will help shape Arizona’s future!

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Diane Brossart

About Diane Brossart

Diane Brossart has a longtime connection with Valley Forward Association, having first joined the non-profit public interest organization 20 years ago. Brossart served on the Valley Forward Board of Directors for several years and was named President of the association in 1991.As President, Brossart oversees a staff of four and manages a host of committees, which focus on such issues as land use planning and desert preservation, transportation and air quality, water concerns and environmental education. Under Brossart's leadership, Valley Forward has received widespread recognition for its role in addressing environmental and quality of life issues in the Valley. Awards include an Outstanding Achievement Award from the Environmental Protection Agency, Region 9; Award of Distinction from the Western Mountain Region of the American Institute of Architects; and first-place honors from the City of Phoenix Mayor's Environmental Awards Program. Brossart also received the Phoenix Award from the Public Relations Society of America's Phoenix Chapter in 2008, in addition to the 2009 Champion of Sustainability Award through the Phoenix Business Journal's Green Pioneers program. She is also involved as a member of several civic organizations, including the Greater Phoenix Chamber of Commerce, Valley Partnership, Friends of the West Valley Recreation Corridor and Phoenix Community Alliance.Prior to her work with Valley Forward, Brossart was Vice President of one of the Valley's largest public relations agencies, serving as a marketing consultant to Valley Forward and several commercial accounts. Brossart received her Bachelor of Arts in journalism from Wayne State University in 1979 and began her professional career as a reporter for a daily newspaper in metropolitan Detroit.