Jeffrey C. Nardoci has joined Banner Health and its top leadership team as Senior Vice President/Chief Strategy and Marketing Officer. Nardoci will become a member of Banner’s senior management team, chaired by Banner President/CEO Peter S. Fine. Nardoci’s position is new to Banner Health.
Banner Health has rapidly evolved from a health system defined primarily by hospital care into a fully integrated system capable of highly coordinated care and wellness management in both hospital and community settings. Along with the addition of more hospitals, this evolution has included significant expansion of services to consumers. This included growth of Banner Health Network, which serves more than 300,000 beneficiaries in numerous private and government insurance plans, and Banner Health Centers and Clinics, where Banner Medical Group doctors saw more than two million patient visits in 2013.
“Banner has emerged as a leading health system in the nation, and I’m really honored to be joining the Banner team,” said Nardoci. “While it may seem like a daunting challenge to have an influence on potentially hundreds of millions of touch and decision points with consumers and their families, it’s the kind of challenge our team is up for. We view this as an exciting opportunity for the company.”
Most recently, Nardoci served from 2009 to present as Corporate Officer, Vice President Worldwide Marketing & General Manager Surgical Specialties at Solta Medical, Inc., a publicly traded company. Solta, a global leader in the aesthetics market, provides innovative anti-aging solutions for patients that enhance and expand the practice of aesthetics for physicians in more than 100 countries.
From 2002 to 2008, Nardoci held a variety of vice president positions with a strong strategy and marketing focus at Bausch & Lomb, a global eye health company. Prior to that, Nardoci served in executive leadership positions with Meridian Euro RSCG from 1997 to 2002, Bausch & Lomb from 1993 to 1997, Nabisco Food Groups from 1986 to 1993 and Xerox Corporation from 1983 to 1986.
“Jeff has a strong, impressive track record in helping major organizations develop and implement strategies and tactics that focus on consumer choice and behavior,” said Banner Health President/CEO Peter S. Fine. “As the health care industry transforms to deliver better care and enhanced service for a lower cost, consumer choice will make the difference between organizations that are highly successful, and those that aren’t.”
Nardoci began his career at Banner on Monday, April 14. His leadership role will include four consumer-oriented departments at Banner, including Branding, Public Relations, Service Excellence and Strategy and Planning. Each of these departments is overseen by a vice president who will report to Nardoci.