Cartridge World North America is working with the National Breast Cancer Foundation (NBCF) to raise funds for breast cancer awareness. During September and October, Phoenix customers can donate to the foundation at their local Cartridge World store by “rounding up” their purchase to the next dollar and donating the change. The goal of the campaign is to raise $100,000. Cartridge World will also match the first $25,000 donated.

Each year, more than 200,000 North American women are diagnosed with breast cancer, and in 2012, nearly 39,000 women are expected to die from the disease. In an effort to raise funds to help provide breast cancer services to those in need, Cartridge World, the world’s largest specialty retailer of ink and toner printer cartridges, is launching the “Round Up for Pink Ink” campaign.

With a goal to raise $100,000, the initiative gives Cartridge World customers in Phoenix the opportunity to donate to the National Breast Cancer Foundation by rounding up their in-store sales transaction to the next dollar. Cartridge World will match the first $25,000 donated. In addition, stores will be distributing information about NBCF programs – including early detection and awareness information.

“The impact of the growing number of women who are diagnosed with breast cancer is felt by everyone,” said William Swanson, Chief Executive Officer for Cartridge World North America. “So we are mobilizing hundreds of stores in communities across North America, such as Phoenix to support the foundation’s cause.”

Funds raised from the “Round Up For Pink Ink” campaign will be used to offer early detection services and support programs for breast cancer patients. The NBCF has a mission to save lives through early detection, and partners with 91 medical facilities  to provide free mammograms and diagnostic breast care services to women in need. The foundation also offers multiple educational resources aimed at breast cancer survivors.

One in eight women has or will develop breast cancer in her lifetime. If detected early (in the localized stage), the five-year survival rate exceeds 98 percent. Mammograms are among the best early-detection methods, yet more than 13 million North American women over the age of 40 have never had a mammogram.

For more information or to support the “Round Up For Pink Ink” campaign, visit your local participating Cartridge World store. With 600 stores across the U.S. and Canada, Cartridge World is the world’s largest specialty retailer of ink and toner printer cartridges. To learn how much Cartridge World can help you save on printing costs, use our online savings calculator. For more information about Cartridge World’s programs and eco-friendly products, visit www.CartridgeWorld.com or call your local Cartridge World store.