Mike Robertson, a senior leader in health care marketing and communications, has been named Senior Vice President for Marketing and Public Affairs for the Maricopa Integrated Health System, Arizona’s only public hospital and health care system.
Effective Monday, Robertson will assume responsibilities for marketing, business development, communications and public relations for MIHS, which includes the Maricopa Medical Center, the Arizona Burn Center, the Arizona Children’s Center, two psychiatric hospitals, 11 family health care centers and Maricopa County’s only HIV/AIDS clinic.
Robertson, a highly regarded healthcare marketing professional and leader, is no stranger to MIHS’ unique public mission. Since 2008, he has served as Vice President of Strategic Planning and Marketing at Munroe Regional Medical Center, a 421-bed public healthcare system in Ocala, Florida, ranked a US Top 50 hospital. From 2001 to 2008, he was Munroe’s Director of Marketing and Public relations. There, he built from the ground up an award winning and goal-oriented marketing and PR program.
His 28-year career in marketing, public relations and business development includes working and consulting across a diversity of industries, including several prominent healthcare systems.
At MIHS, Robertson will oversee the organization’s marketing, public relations and business development efforts.
“Mike will play a key and strategic leadership role at MIHS and will help us share our story and vision,” said MIHS President and CEO Steve Purves.
Purves noted that MIHS is at a special point in its 140-year history and is poised to tell impressive stories about transformations it has created in training physicians and other healthcare professionals, advancing new medical treatments and techniques and promoting community health. This key period, Purves said, provides a significant opportunity, under Robertson’s guidance, to share MIHS’ story with the community.
“Mike will be a tremendous addition to MIHS’ senior leadership team and to Maricopa County’s healthcare community,” Purves said. “He brings a well-established reputation for developing effective and innovative marketing and communications strategies.”
Robertson earned a Bachelor’s Degree in Marketing from Southern Oregon University in Ashland, Oregon in 1987, where he graduated Summa Cum Laude, Marketing Student of the Year, and earned both the National American Marketing Association Award and Wall Street Journal’s Academic Achievement Award. He later returned to the same school, where he earned a Master’s Degree in Business Administration in 1995, graduating Cum Laude. He graduated with honors and Summa Cum Laude from Webster University in Ocala in April 2008 with a Master’s Degree in Healthcare Administration.