The James Agency (TJA) announced Jennifer Adler as its new director of public relations.

An accomplished public relations strategist, Adler brings more than a decade of communications and marketing experience to her new position. Adler is replacing TJA’s current Director of Public Relations, Angie Miller, who is retiring at the end of the month.

In her new role as Director of Public Relations at TJA, Adler will oversee the agency’s public relations department, including strategic recommendations and deliverables. She also will be responsible for cultivating client relationships and managing brand perception through media relations, social media, event management and crisis communications efforts.

“We could not be more thrilled to add Jennifer to the TJA team,” said Veronique James, president of TJA. “As we continue to grow our high-end lifestyle, experiential and hospitality portfolio, we believe Jennifer will provide strategic direction, infuse new ideas and add value for both new and existing client relationships.”

Prior to joining TJA, Adler was employed at LaneTerralever, the largest full-service marketing firm in Phoenix, and Martz Agency in Scottsdale, where she supervised each agency’s most prominent public relations and social media accounts. Adler has represented numerous high profile clients spanning a variety of industries including restaurant, real estate, hospitality, entertainment, gaming, healthcare, beauty, banking, consumer products, sports, retail and non- profit.

In addition to representing several real estate clients throughout her PR career, Adler has in- depth real estate knowledge gained from working for Geoffrey H. Edmunds & Associates, the developer of the Scottsdale Waterfront Residences, and she also holds a current Arizona state real estate license.

Adler is originally from Southern California and has a bachelor’s degree in English from UCLA. She is an active member of Valley of the Sun Active 20-30 Club and previously served on the board as the organization’s V.P. of Community Relations.