National Bank of Arizona (NB|AZ) has announced Mark Vance as its new vice president, marketing manager. Vance brings more than 25 years of international marketing experience, business development, strategic planning and executive leadership to his new position at NB|AZ.
As marketing manager, Vance will develop and implement the bank’s marketing strategy and will provide thought leadership that is integral to elevating the NB|AZ brand. He will oversee the marketing budget and will perform a wide range of managerial duties for the marketing department, including employee recruitment and development. Additionally, Vance will help increase public awareness of NB|AZ through consistent media coverage of the bank’s philosophy, services, employees, awards, marketing campaigns, events and sponsorships.
“I am proud to join NB|AZ, a company founded on its local relationships and strong ties to the community,” Vance said. “I’m confident that my past experience of working with trusted consumer brands will serve me well in this new position.”
Originally from the Midwest, Vance graduated from DePaul University in Chicago with a bachelor’s degree in marketing communications and leadership. Most recently, he served as executive vice president and chief marketing officer for Aquion, Inc., one of the world’s largest water treatment equipment manufacturers. He also has held various executive marketing positions at Market Day, Edelman, Spring-Green Lawn Care and Oberweis Dairy, Inc.
Vance is based out of the NB|AZ Corporate Center located at 6001 N. 24th St., Phoenix.
For more information about NB|AZ and its services, visit www.nbarizona.com.