David Laurence has taken on a new role within GE Capital’s Commercial Distribution Finance (CDF) business.

As a senior vice president in CDF’s Technology, Electronics and Appliance business, Laurence is charged with helping customers on the West Coast and in the Midwest leverage GE Capital’s global capabilities.

An 11-year veteran of CDF, Laurence was most recently vice president and national sales manager of its Technology, Electronics and Appliance business, which offers customers in these three industries inventory and accounts receivable financing, asset-based lending, private label financing, collateral management and related financial products.

Overall, CDF provided nearly $31B in financing for more than 40,000 manufacturers, dealers and distributors across North America in 2012.

Prior to joining GE Capital, Laurence was a regional sales manager with Deutsche Financial Services, affiliated with Deutsche Bank, and an auditor with ITT Commercial Finance.

A native of Tempe, Laurence lives in Chandler with his wife and two daughters. He is based at GE Capital’s Scottsdale office and holds a B.S. degree in finance from Arizona State University.