Victory at Verrado

DMB Associates Unveils Vision for Verrado’s 'Next Generation Community'

Victory Rendering 2, DMBDMB Associates broke ground today on “Victory,” totaling approximately 1,200 acres, representing the next generation of communities for people 55+ years and better.

“We’ve created a neighborhood in our thriving small town community of Verrado where people can explore the life they have waited to live for at least 55 years,” said Charley Freericks, president of DMB. “With Victory, DMB Associates has shifted the paradigm in how communities are planned to provide meaningful and authentic experiences for Baby Boomers.” 

This new district is the culmination of years of consultation with lifestyle, health and medical experts to design a place that lives up to the aspirations of residents. Victory offers exclusivity and the connection of being part of the tightknit, multigenerational Verrado.

“We are living longer, healthier lives and expectations have changed for how we want to live,” said Nick Taratsas, DMB senior vice president and general manager of Victory. “The Boomer generation looks realistically at living to 100 years old. Victory provides the necessary flexibility for Boomers who want to work, stay healthy, have fun and be actively engaged in the community.”

Known for developing communities with a strong sense of place, DMB learned from experts from Arizona and across the country. 

Experience Matters, a Phoenix-based organization connecting Boomers with nonprofits, highlighted the importance of meaningful engagement including an encore career, a part-time job and/or volunteering in ways that take advantage of Boomers’ expertise, experience and education within the community. 

The Gray Institute, a Michigan-based organization that collaborated with Nike to develop their Professional Golf Training Program, inspired DMB to look at opportunities to include strength, coordination and power resiliency activities into Victory for all “athletes.” 

DMB also consulted Dr. Walter Bortz, a clinical professor of medicine at Stanford University. Bortz instilled in DMB the importance of physical, mental and human connectivity to people, places and community as well as the benefits of taking a walk instead of a pill.  

DMB hired Hart Howerton, one of the nation’s leading architectural and planning firms based in New York and San Francisco, to design the centerpiece of Victory with the advice of experts and future residents. Hart Howerton has earned international accolades for their work with properties like the Four Season Resorts. They also have been the creative force behind well-known places like Palmetto Bluff in South Carolina.

With 3,500 homes at build out, Victory will be the first active adult community to offer homes designed and built by multiple home builders, providing innovative home plans, many options to personalize, more choices for the consumer and diverse neighborhoods.   

Victory’s neighborhoods have been designed to take advantage of the new 18-hole golf course and open desert landscape as it winds through the neighborhoods with an extensive path and trail system, connecting residents with Verrado and the White Tank Mountains.

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Amanda Ventura

About Amanda Ventura

Amanda Ventura is an editor, award-winning writer and pop culture enthusiast. When she's not up against deadlines, she is exploring Arizona, trying recipes that require every dish in her kitchen be used, collecting 5K swag bags and race numbers and volunteering at a local animal shelter. Her bookshelf is full of autobiographies and her desk is covered in Sticky Notes. She dislikes the Oxford comma and still cannot believe she gets to meet and write about interesting people for a living.