ecommerce

Best Western Appoints Vice President of eCommerce

Best Western International, the World’s Biggest Hotel Family®, announced the hiring of Greg Adams to a new position of vice president, eCommerce. Adams has more than 20 years of experience in hospitality sales and marketing leadership positions.

“I am delighted to announce Greg is joining our team,” said Best Western President and CEO David Kong. “As we continue our industry leading online strategies, Greg’s experience will be a great asset to our hotels and organization.”

Adams initial focus is to make it even easier for more people to make a reservation for their next trip on the company’s award-winning website, bestwestern.com, from anywhere in the world they can connect to the Internet.

Adams joined Best Western with more than 20 years of experience in marketing and sales leadership positions in the hospitality industry. His experience includes time with Starwood Hotels & Resorts Worldwide, Inc., Hyatt Hotels Corp. and Marriot International, Inc. As a vice president at Starwood, Adams developed a worldwide account and contact deployment system. Adams recently led an eCommerce consulting company assisting businesses with their online strategies.

“I am honored to be joining the people who care at Best Western, an innovative brand that is on the leading edge of hospitality sales and marketing,” said Greg Adams. “The Best Western team is dedicated to enhancing the online experience for guests worldwide, and I look forward to being part of making it even easier for guests to make reservations on bestwestern.com.”

Best Western won a record number of awards in the last year, including two Hospitality Sales & Marketing Association International Platinum Awards, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards for the second year in a row.

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