Election Social Media Wars: Gullett & Neely
Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.
We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?
Yesterday, we covered Claude Mattox and Greg Stanton. Today, we’ll look at Wes Gullett and Peggy Neely.
Based off Wes Gullett’s website, his campaign doesn’t pinpoint just one or two topics, but an array of issues, including the following: his Seven Point Jobs Plan, working toward a better government, safe and affordable water for the city, “making Phoenix the small business capital of America,” increasing public safety, creating pay raises for employees and enforcing SB 1070.
Facebook & Twitter
In addition to Gullett’s Tweets thanking his volunteers and supporters as well as posts providing updates on his campaign — including links to articles and video posts, there are many Tweets from supporters. Here are few posts from his Twitter:
|“As a Phoenix resident, I am proud to support for @wesgullett for mayor.”|
|“@wesgullett, funny humane thoughtful guy is running for Mayor of Phoenix. Pretty great when guys like him are willing to step up.”|
|“We cannot elect the same politicians and expect things to get better. We need new leadership new ideas and real results”|
|“A big thank you to all our volunteers! They are working hard and spreading our message. Come join the fun this weekend – … “|
As for Gullett’s Facebook, the posts are very similar to those on his Twitter page. However, Deb & Wes Gullett do respond very quickly to questions and posts by supporters — very thorough responses, too. For instance:
Based off Peggy Neely’s website, she has focused her campaign on spotlighting the local economy, including attracting jobs and small businesses, balancing the city budget and reducing the size of government, protecting public safety, increasing government accessibility and transparency, encouraging quality education, and supporting strong neighborhoods.
Peggy Neely is close behind Gullett regarding the number of “friends” and “followers” she has on her Facebook and Twitter. This is what I gathered from her usage of social media…
Facebook & Twitter
Much like her website, Neely’s Twitter account emphasizes her plans and her endorsements. Here a few:
As for Neely’s Facebook page, which has over 500 followers, her posts are — like Gullett’s — very similar to those on Twitter, sharing the same links, almost as if they both use an auto-post feature.
Neely shares on Facebook her accomplishments and endorsements as well as her comments regarding the other candidates, including:
No. of Friends & Followers for each Mayoral Candidate:
As of August 17, 2011, sourced from the social media pages linked to each candidates’ website:
Election social media — is it important to winning an election? What do you think?
Do you think the candidates’ social media pages, “friends” and “followers” have any impact on the election and who will win the mayoral race? Let us know. If it is, it looks like Mattox is leading the pack.