Phoenix Election Social Media Wars: Stanton & Mattox

Phoenix Election Social Media Wars: Stanton & Mattox

Election Social Media Wars: Stanton & Mattox

Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.

We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?

This is what we found.

Claude Mattox

According to Claude Mattox’s website, Mattox focuses on building stronger and safer neighborhoods, quality schools and career jobs — focusing on crime rates, establishing neighborhood volunteer groups, and economic recovery, to name a few.

Facebook & Twitter

His Twitter account is ridden with ways he plans to correct the issues he identifies in his campaign. He also shows his support for the Phoenix area and its neighborhoods. For instance:

Greg Stanton Twitter, Election Social Media “Focus on failing schools and helping them to succeed, and graduate students who are great employees!”"Thank a police officer or fire fighter today, they risk their lives daily in order that our neighborhoods and communities are safe.”

Furthermore, Mattox stresses his opinions regarding his components’ strategies and ideas on his Twitter page, including:

Greg Stanton Twitter, Election Social Media “To Wes about dealing with union contracts. Wes has incorrect info. I have worked with unions to negotiate and cut budgets together.”"Neely wants to open phoenix for business, but if she plans to do it like she did with city north, we will be in big trouble.”

While Mattox doesn’t have a Facebook page specific to his mayoral campaign, his personal page does have nearly 3,000 followers or “Friends.” On his page, he stresses his gratitude to his supporters and volunteers — nearly every single post.

Greg Stanton Facebook Page, Election Social Media

“Thanks to my many supporters who came out last night, and those of you who watched from your homes. I appreciated the opportunity to share my plan and my vision with Phoenix voters.”

Greg Stanton

According to Greg Stanton’s website, his campaign crux focuses on local economic development — growing local businesses and increasing the number of available high-wage jobs, long-term, as well as sustainable development. But exactly how is Stanton getting his message across on Facebook and Twitter?

Facebook & Twitter

His mayoral Facebook page is ridden with updates, photos and support from over 1,000 people who follow the page. And Stanton stresses his appreciation for his supporters.

Greg Stanton Facebook Page, Election Social Media “Nicole and I were BLOWN AWAY with the success of this weekend’s ‘Get Out The Vote’ effort. The core of our campaign is the passion, dedication and professionalism of our volunteers. Thank you to all who ‘hit the streets.’ And thank you in advance for your help throughout the remainder of this campaign.”

Regarding his campaign focus, his passion and dedication is evident:

Greg Stanton Facebook Page, Election Social Media “Watch the debate tonight at 7 PM on channel 5. I am the only candidate with a comprehensive plan to bring high-wage jobs to Phoenix.”
Greg Stanton Twitter, Election Social Media “Stanton pledges that neither he nor anyone in his administration will hold a financial interest in a lobbying firm.”
Greg Stanton Twitter, Election Social Media “Stanton: We’re not like those people at the legislature, we’re normal! We’re pro-business and pro-people”

No. of Friends & Followers for each Mayoral Candidate:

As of August 16, 2011, sourced from the social media pages linked to each candidates’ website:

Claude Mattox

Greg Stanton Facebook Page, Election Social Media 2,929 Friends
Greg Stanton Twitter, Election Social Media 771 Followers

Greg Stanton

Greg Stanton Facebook Page, Election Social Media 1,304 Friends
Greg Stanton Twitter, Election Social Media 565 Followers

Wes Gullett

Greg Stanton Facebook Page, Election Social Media 753 Friends
Greg Stanton Twitter, Election Social Media 229 Followers

Peggy Neely

Greg Stanton Facebook Page, Election Social Media 508 Friends
Greg Stanton Twitter, Election Social Media 450 Followers

Jennifer Wright

Greg Stanton Facebook Page, Election Social Media 470 Friends
Greg Stanton Twitter, Election Social Media 120 Followers

Anna Brennan

Greg Stanton Facebook Page, Election Social Media 97 Friends
Greg Stanton Twitter, Election Social Media 35 Followers

[stextbox id="grey"]

Election Voting Dates & Times:

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.


Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.
[/stextbox]

Election social media, is it important to winning an election?  What do you think?