Trusona, a groundbreaking Scottsdale-based identity authentication firm, is opening offices in Tokyo after it secured $10 million in Series B funding from Microsoft Ventures.
This is the firm’s entrance into international markets as the firm hopes to meet growing cybersecurity demands in Japan and the Asia Pacific, according to Trusona’s Tuesday morning announcement.
“Asia’s technological impact on the world is undeniable”, said Ori Eisen, founder and CEO of Trusona. “By focusing on expanding our presence across Asia Pacific, we are establishing Trusona as a global solution for enterprises that could benefit from replacing passwords with a frictionless and secure solution.”
Microsoft Ventures led Trusona’s latest funding round, which closed in June, joining current investor Kleiner Perkins. Trusona also has plans to double its team in 2017 at its Scottsdale offices. Trusona currently has about 15 employees working at its Scottsdale site.
With Trusona’s identity authentication technology, Eisen is leading a movement for a world with No Passwords. Eisen believes passwords for online access are leaving companies vulnerable and susceptible to cyberattacks.
Trusona’s products work to actually authenticate that the person on the other end of an online transaction is the actual person themselves, each and every time, through several methods. Trusona became the first insured transaction authenticator last year.
As part of its expansion into Tokyo, Trusona hired Kazunari Tanaka as its managing director of Asia Pacific. The firm is currently making plans for additional hires in Japan. Tanaka will work to create a market footprint for Trusona in the Pacific region.
“As threats of cyberattacks skyrocket, thousands of businesses and millions of end users across the APAC region need better protection,” Tanaka said.
Tanaka has 15 years of experience with successful companies, having several exits from firms like Sun Microsystems (Oracle), AutoDesk, ArcSight (HP), Netezza (IBM), 41st Parameter (Experian) and SundaySky in the Asia Pacific market.
“I’m very excited to join Trusona and its crucial mission. The traditional password is vulnerable and inconvenient. Organizations across the region are hungry for an advanced solution like Trusona,” Tanaka said.