Cox Business announced today a partnership with Prensa Hispana newspaper, Azteca AméricaPhoenix and the Arizona Hispanic Chamber of Commerce (AZHCC) to recognize successful Latina entrepreneurs whose talent and innovation in the businessworld are helping other small businesses grow throughout Arizona.
“According to the 2013 AZ Women-owned Business Enterprise Report we released earlier this year, Latinas make up the single largest minority group among women-owned businesses,” said Mónica Villalobos, Vice President for the AZHCC. “This is a tremendous accomplishment, and our partnership with Cox Business is a great way to show our support to these entrepreneurs that are making a tremendous impact in our community.”
This one-of-a-kind campaign includes a series of 30-second spots produced in English and Spanish, that highlight two outstanding Latina Entrepreneurs in Phoenix. These spots will run across the Cox channel line up throughout the month ofJune. Through the media partnerships, honorees’ stories will also appear on the pages of Prensa Hispana newspaper, Azteca América Phoenix’s newscasts and through communication vehicles of the Arizona Hispanic Chamber of Commerce.
“These women embody a true entrepreneur spirit of creativity, dedication and hard work, that positively impacts our community and state’s economy,” said Steve Rizley, Sr. Vice President and General Manager, Cox Communications. “We hope that all the efforts these Latina entrepreneurs are doing to contribute to Arizona’s business growth inspires others to do wonderful things for our state.”
The individuals featured in the Phoenix campaign are:
Linda Valenzuela, MIA Cosmetics
LindaValenzuela is a make up artist, master stylist, and owner of Mia Cosmetics, a growing force aimed at satisfying the real and fantasy beauty needs of individuals through quality products and services. A professional stylist for over 10 years, Linda’s work has appeared in fashion magazines, catalogues, and runways, including W Magazine, SkyMall and FIDM Prom Web LA. Linda is a popular guest teacher and lecturer at notable cosmetology and art schools, as well as volunteer instructor for the Fresh Start Women’s Foundation. Her talent is so hard to miss, that she was chosen to apply make up to President Barack Obama and Maria Elena Salinas – one of the most renowned Latina journalist in the U.S. – during their visit to Phoenix last year.
Beatriz Alatorre de Hong, Paletas Betty
Beatriz Alatorre de Hong is the president and owner of Paletas Betty, an ice cream and cream-pops shop in Chandler andTempe. Founded in 2011, Paletas Betty uses simple from scratch recipes that deliver the freshest experience possible. With classic Mexican flavors and newly invented flavors Paletas Betty is Betty’s way of sharing the happiness sheexperienced as a child eating paletas. This year, Betty is focusing on increasing their presence in existing markets by doing more community events and forming strategic partnerships.