Help for Entrepreneurs Wanting to Franchise Business

Susan Wells, a partner with the law firm of Jaburg Wilk is hosting FranFocus–a no-cost presentation by experienced professionals for successful entrepreneurs considering expanding their businesses through franchising, followed by cocktails, on Wednesday, March 12th from 3:30 p.m. to 6:30 p.m. at Jaburg Wilk, 3200 N. Central Ave., Suite 2000 Phoenix, AZ 85012.

Attendees will learn what franchising is, what makes their business franchisable, how to add value through branding, how to prepare their operations for franchising, site build out and commercial leasing issues for franchise systems and how to position their business to attract great franchisees.

Presenters include:

Susan Wells, who has been advising franchisors and franchisees since 1993, when she began representing Cold Stone Creamery®. Susan will discuss what “franchising” is, as well as what makes a business “franchisable.”

Randi Miller, a principal with BrandSculpt, has helped her clients design, develop and monitor performance of new concepts and refine and reposition brands and products to enhance customer experience and increase profitability for over 30 years. Randi will discuss key principles in developing strong brands for fledgling and potential franchise systems.

Dana Robling has been responsible for franchise development for Moe’s Southwest Grill® and Kahala Franchising’s 15 brands. Dana will share her experience in refining and institutionalizing operational practices of a successful business to facilitate franchisees’ successful replication and operation of that business.

Melinda Hinkson has been a co-owner of Sigma Contracting, a general contractor with significant experience in retail build outs, since 1983. Melinda will provide practical advice about what franchisors should consider in developing prototypes for their franchise systems.

Renee Gerstman, a partner with Jaburg & Wilk, advises landlords and tenants in connection with their commercial leases, often in the franchise context. Renee will discuss lease provisions that are necessary for the protection of the franchise system.

Harriet Moser, a Franchise Consultant with FranNet of Arizona and New Mexico, assists her clients select business opportunities that match their skill sets, financial resources and goals. Harriet will share what prospective franchisees are looking for in a franchise system.

To attend the no-cost presentation, please email Lindsay Preach your name, company name and phone number at or call 602.248.1044. Seating is limited.