Lawless Denim & Co. will be the first and only denim manufacturer in the state of Arizona when it opens the doors of its first store at CityScape Phoenix on Oct. 12 offering 100 percent handmade, custom-fit jeans, denim clothing items and leather goods.
The 3,200-square-foot space will serve as both a retail location and a manufacturing shop that will feature reams of 25 different types of selvedge denim for customers to choose from in 10 different styles. With everything made by hand, the manufacturing area will have professional tailoring stations, vintage sewing machines used for stitching and cutting tables. Customers will be assisted by denim smiths and in-store designer Maya Vita to select sizing, denim type, cut, style, stitching color and button finishes. Each pair of custom jeans are priced around $245.
Lawless Denim & Co. products stay true to classic American denim manufacturing with brass hardware, vintage-sewn stitches and the highest quality American and Japanese selvedge denim. Selvedge denim is made in small batches on pre-WWII vintage looms, much like the ones Levi Strauss used when first making blue jeans in the 1870s. The limited release of each batch of selvedge denim ensures customers receive unique and specialized denim weight, color and texture. Lawless will also have ready-made jeans available for purchase that can be tailor fit and priced from $85 to $180.
“It’s all about keeping with tradition and bringing each customer a truly unique and custom-made pair of jeans that will easily become their favorite pair of jeans,” said Roman Acevedo, Phoenix resident and owner of Lawless Denim & Co. “You can’t get anything like this in Arizona. In cities like New York and Los Angeles, you’ll typically pay $400 for custom jeans. Our jeans are handmade to your body type with high-quality denim in classic styles that will never go out of style. The best part – you’re part of the design process.”
Other custom-made items at Lawless include denim jackets and leather goods such as belts, wallets, accessories and bags. Acevedo purchased a rare Italian belt cutter that will be the only one in Arizona.
In celebration of its grand opening week, Lawless is offering customers a custom-made pair of jeans for $175 from Oct.13 through Oct. 20. Also, men’s and women’s ready-made jeans in white oak raw selvedge denim will be on special for $107.
“Lawless Denim & Co. is a prime example of the entrepreneurial spirit taking place in downtown Phoenix. Roman is drawing attention to a great American tradition of denim manufacturing and its authentic connection to Arizona. Today’s consumers expect quality, craft and authenticity. Downtown is all about reinvention and Lawless embodies that,” said Jeff Moloznik, vice president of development at RED Development.
Lawless Denim & Co. is open Monday through Saturday from 11am to 9pm and on Sunday from noon to 7pm. For more information, call 602-288-8302.