Scottsdale entrepreneur Candyce Henry, an Arizona resident and former vice president of AT&T before continuing her career at Hewlett-Packard and American Express, found herself increasingly disenchanted by the lack of comprehensive retail outlets offering senior products to aid her mother and other family members. After extensive research of the market, Henry was compelled to found FreedomRefined.com, a web-based store offering all-encompassing solutions for the aging and physically impaired. Deep product categories include mobility products such as wheelchairs, medical walkers, bathroom safety, medical equipment, sleep disorder systems, bariatric and healthy living products that support freedom and independence.
“As both a daughter and a consumer, I knew there must be a better way to address the growing needs of mature individuals like my mother, by providing high levels of customer service with extended hours, information and products that exceed expectations,” according to Henry, CEO. “It became my mission to become part of the solution that preserves freedom and independence, even if it has to be refined to accommodate physical challenges.”
FreedomRefined.com will feature over 5,000 products when fully scaled, to aid both seniors and individuals of all ages who face mobility and health challenges including permanent and temporary disabilities, and morbid obesity. Highly respected brands have been selected based on quality, durability and comfort. Since the average caregiver in the U.S. is a 49-year-old woman who typically works at another job and has a family of her own to care for, highly trained and knowledgeable Relationship Managers will be available extended hours, seven days a week to serve as a support system. The FreedomRefined.com website itself features easy-to-navigate large, legible type with deep product categories grouped into good, better and best ratings. Products on the site are also accompanied by how-to videos, articles, and a directory of licensed and bonded companies that install ramps, lifts and renovate living environments.
“Our team is proud to launch a unique business model that delivers value through outstanding, compassionate service and the creation of long-term, trusted relationships with our customers,” Henry said.