As one of the 10 busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s status as a modern, vibrant destination. Sky Harbor’s new advertising contractor, Alliance Airport Advertising, has invested over $2.5 million in new media, including digital walls, oversized LED backlit signs, touch screen technology and interactive display areas. The recent installations will offer local companies a more innovative approach to reaching the over 40 million travelers served by Sky Harbor every year.
“All of the old equipment has been removed. We’ve eliminated visual clutter, replacing old signage with dynamic displays,” says Shauna Forsythe, president & CEO of Alliance. “There are fewer signs, but the look is streamlined and the impact is much larger.”
Advertisers can choose to use the new Baggage Claim Digital Network to deliver their message in high definition at every carousel in the airport. Passengers waiting for their bags or walking through the baggage claim area cannot miss seeing full-motion video on over 40 70” LCD screens. Ads will run about 10 seconds each on all screens, looping about every two minutes.
Local hospitality and transportation businesses will have more direct access to traveling customers thanks to technologically-enhanced Courtesy Centers inside all three baggage claims. Featuring new digital panorama walls, the Courtesy Centers are designed to provide a more engaging and informative experience for the customer. Users can quickly direct-dial a hotel or shuttle, or use a touch screen to learn more about participating businesses, then direct-dial for reservations, order a shuttle, or even have a text message with more information sent to their smart phones. For the advertisers, the option of content delivery direct to the user’s phone and the informative touchscreen interaction offer flexibility and a better way to talk to their customers when arriving in Phoenix.
Non-electronic media will offer high impact as well. Large-scale fabric banners will reside in high-traffic areas such as over elevators, concourse walkways and baggage claim, catching the eye with sharp graphics and brushed aluminum frames. Alliance will also work with advertisers to create custom sponsorships with interactive exhibits and displays. The area current sponsor Courtyard by Marriott, features a simulated hotel lobby complete with Wi-Fi and plush seating to re-create the guest experience.
In late June, potential Sky Harbor advertisers will have the opportunity to experience the improvements in person. Alliance will host a series of hour-long tours for interested businesses to see how the new innovations can impact their advertising message. All companies and organizations are invited to participate, particularly those with strong ties to the local community.
“Our vision is not to bombard travelers with commercial messages, but rather to provide a snapshot of what the Valley has to offer,” says Forsythe. “Our advertisers will represent the vibrancy and diversity that comprises Phoenix, from economic development and education to healthcare and cultural events and attractions.”
For more information about Alliance Airport Advertising contact Shauna Forsythe at 702-362-4777. To inquire about advertising opportunities, contact Monica Farrell at 480-347-9015.