Self-Service Technologies, Technology

Growing tech firms reflect emerging Arizona business sector

Don Hawley is the quintessential product of Silicon Valley. He went to college at the University of California, Berkeley, became a serial entrepreneur and founded and developed many successful technology companies in the San Francisco Bay area.

So why is he doing business in Arizona?

“Arizona is infinitely more business friendly,” said the founder, chairman and CEO of Scottsdale-based Innovative Green Technologies, which creates environmentally friendly products that reduce emissions and save users money. “Favorable tax rates make it less costly to do business in Arizona compared with California, which is attractive to newer companies that have to watch their pennies. Arizona is also blessed with Arizona State University and the University of Arizona, which supply a constant stream of high-quality young talent, which is a great resource.”

Hawley isn’t alone. The recently expansions of Zenefits and Weebly into the Valley and the emergence of Valley-based WebPT and Infusionsoft as technology powerhouses reflect an exploding techn industry in Phoenix that is transforming the state’s economy.

“The technology ecosystem in Arizona has never been more robust and these recent business attractions are going to become more commonplace,” says Steven G. Zylstra, president and CEO of the Arizona Technology Council. “One of the vital attractions for startups in the Silicon Desert as compared with Silicon Valley is the drastically lower cost of living, especially in the area of housing. The word is getting out about Arizona.”

Valley economic developers are doing more than using lower tax rates and promises of sunshine to convince tech companies to relocate here, the state is building its home-grown success stories. A great example is WebPT, which launched its cloud-based physical therapy software in 2008 and has evolved from startup into one the fastest-growing software company in Arizona, creating more than 200 jobs in Phoenix.

“There are great incentive programs available to businesses looking to grow,” says Brad Jannenga, co-founder, chairman, president and chief technology officer at WebPT. “The Angel Tax Credit program offered by the state is a great opportunity for investors to have peace of mind when backing startups and knowing they can take a tax break when doing so. This was a major win for us when we went out for our Series A round back in 2010. Investors were lining up around the block partly because of the early stage success we had, but also largely because of the Angel Tax Credit.”

It’s the success of emerging companies like WebPT that are driving the robust growth of Arizona’s technology sector, says Barry Broome, president and CEO of the Greater Phoenix Economic Council (GPEC).

“What we’ve done on the policy side was working with the legislature and governor so they understand that even though the headlines belong to Apple and Intel and companies like that, it’s the hundreds if not thousands of small and medium technologically based enterprises that have the chance to be the next GoDaddy,” Broome says. “Maybe you get lucky and you get a Google or a Microsoft or maybe an Infusionsoft becomes a Microsoft. Having the ability to get those small companies to go to scale and having the economic development programs and policies in place to help them are where we’ve been most helpful.”

Jannenga credits organizations like GPEC for helping the technology sector grow by tirelessly looking at new ways to diversify the economy and working closely with Arizona’s universities to produce the next wave of talent needed to feed the workforce demands of the technology industry.

But Phoenix Mayor Greg Stanton put it simply: “WebPT is a game-changer, not only in terms of showing the growth in the tech sector in Phoenix, but growth in the warehouse district in downtown Phoenix.”

Experts say Arizona has actually done a number of things well to build a business environment that fosters innovation and an entrepreneurial spirit.

“The state has emphasized economic development through support of key economic development groups like the Arizona Commerce Authority and GPEC,” says Jacque Westling, partner at Quarles & Brady in Phoenix. “(Arizona) has created and maintained some key tax incentives, such as the Refundable Research and Development Credit and the Angel Investment Tax Credit Program, promoted tech transfer from the universities and supported emerging areas of strength such as biotechnology, data centers, energy and other areas.”

Zylstra says having facilities with ready-to-go infrastructure in desirable hot spots such as downtown Phoenix and downtown Scottsdale has been a major part in attracting technology companies to the Valley.
“Knowledge workers like the type of amenities available in these locations,” he says. “When you add Arizona’s ample workforce, low taxes and low cost of doing business, the foundation is very strong.”

Jannenga says the state’s deep awareness of the emerging technology sector and what it means to our state’s economic future has been helpful to WebPT and other early stage companies.

“I think when people began to recognize that we couldn’t rely on the traditional engines that had previously fueled our growth — tourism and migration from colder climates chief among them — to provide the type of jobs we need, it caused a basic shift in how progressive leaders thought about the future,” says Don Pierson, CEO of SpotlightSales, which has developed a sales performance optimization tool.

With the foundation for building a successful technology sector in place, Pierson says he has seen tremendous growth in the software industry and expects that growth to continue.

“I think biofuels are really interesting,” he says, “and I’m always amazed by what comes out of the biotech area.”

Greg Head, chief marketing officer at Infusionsoft, agrees with Pierson that Arizona quickly becoming a center for software businesses.

“Right now, there are thousands of entrepreneurs incubating new innovations, hundreds of software business growing and employing more people and several bigger software companies like GoDaddy, LifeLock, Infusionsoft and WebPT that are growing fast,” Head says. “The Arizona software community is growing up quickly.”

Experts agree that diversifying Arizona’s tech sectors will continue to power its growth. Zylstra expects aerospace and defense and semiconductor and electronics to continue to be strong, “but IT, especially software and data centers, healthcare, bioscience and alternative energy will help lead us into the future,” he says.

“We need to have all tech industries thriving in Arizona,” says Mike Auger, CEO and founder of PikFly, a technology-driven same day delivery network for local businesses. “A focus in one area puts us into a corner. Semiconductors have been great for our state, but that is really what we are known for — we need to be known for all types of tech.”

While Arizona’s growth in the technology arena is impressive, the state must tackle one major issue to maintain that positive trajectory.

“I spend more of my time as mayor in economic development recruiting and retention than I do anything else,” Stanton says. “The reality is this: the companies are concerned about workforce development. Do we have the pipeline of employees that they are going to need as their companies grow?”

Jannenga agrees that Arizona needs to invest heavily into all levels of our education system and diversify our skilled workforce.

“The places where we’re falling short is we’re not delivering the engineering talent necessary for the tech sector to really take off,” Broome says. “We need to make a big move on the production of engineers and make a big move on the production of information communication technology people.”
Broome says that big move can come from anywhere from community colleges to higher education to unique specialty certification programs that are putting students through six-month boot camps and producing a qualified workforce. He cites the Maricopa Corporate College as a unique training program that is developing and delivering customized workforces.

“You’re going to see continued movement in creating new educational options and a huge infusion of these intermediate training strategies to build the technology sector,” Broome says.

Creating a viable workforce to feed the needs is of the technology industry is a must to maintain the state’s robust growth and quality of life, experts say.

“We either grow the tech sector of the economy or we will fail,” Broome says. “That’s how important it is. It’s where the wages are. It’s where the high-end people are. It’s the part of the economy that is most sustainable. If you’re not building a tech sector, you’re relying on your current industries to remain relevant and we know from history that just doesn’t happen.”

Broome says the Valley has learned from companies like Motorola and General Motors than mature companies in mature industries contract and fade away, so it forces the business community to continually recycle its economic strategy around new industries.

“From my perspective, you’re looking at a make-it-or-break-it situation,” Broome says. “The reason the economy is so sluggish is because it’s waiting for consumption. It’s waiting for government spending and it’s waiting for retail spending and it’s waiting for construction and home buying. When your economy can only recover on that basis, you’re going to continue to have ebbs and flows and dips and falls. Even a place like San Francisco, which has a very difficult business climate because it’s expensive to the point of being unimaginable, its net year-to-year economic growth is much more robust than Phoenix and the rest of the country because its economy is built around talent, innovation and the high-tech sector. If we do a good job and build that out better, there’s no reason why Phoenix can’t be the most exciting community in the United States.”