Mobile devices are rapidly replacing PCs as the primary means of checking email and will soon become the primary avenue for consumer spending, but businesses have been shockingly slow to adapt – 3 in 4 DO NOT optimize their emails for mobile viewers. That’s giving forward-thinking companies and opportunity to have the inside track on what could become the next central marketplace.
- 16% of smartphone users have made a purchase from an ad on their phone
- Nearly 4 in 5 smartphone users check email on their device
- 48% of businesses don’t know how many of their emails are read on mobile devices
- 70% of consumers delete emails that don’t read well on mobile
Find out how your small business can succeed in our Going Mobile: Mobile Email Infographic:
Via: BOLT Insurance