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Watch: FirstBank presidents go undercover to pay it forward for Arizona Gives Day

FirstBank, the premier sponsor of Arizona Gives Day, had two of its Arizona regional presidents go undercover Monday afternoon to pay for roughly $5,000 of customer groceries at Fry’s Food Store, located at 4724 N. 20th St. in Phoenix.

The undercover operation was an effort to help promote Arizona Gives Day April 4, and encourage the lucky recipients to “pay it forward” by donating even just $5 or $10 to a local nonprofit the next day.

For two hours, market presidents Bryce Lloyd and Joel Johnson posed as Fry’s employees and bagged groceries, then surprised unsuspecting customers by notifying them that their groceries would be paid for by FirstBank.

Watch the presidents pay it forward here:

“Seeing the reactions on their faces when they found out what we were doing was so much fun, and being able to use this surprise to spread the word about Arizona Gives Day was just the icing on top of an unforgettable day,” Lloyd said. “We hope we inspired more people to give back by demonstrating how doing something as simple as paying for groceries can make such a big impact.”

“FirstBank donates millions each year to nonprofits, and our employees volunteer countless hours, but we can’t make a big impact by ourselves,” Johnson said. “Our hope is that the people we helped today will now have a few extra dollars to donate during Arizona Gives Day on Tuesday.”

FirstBank is the presenting sponsor of Arizona Gives Day, a 24-hour statewide day of giving which has raised over $7.4 million for Arizona nonprofits since 2013. In 2016 alone, over $2.8 million was raised. This year, over 1,000 charities are registered to participate.


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