Hiring and helping our veterans is as important today as it’s been at any other time in history. USAA’s chief executive officer will discuss how to assist veterans as they transition to civilian life when he’s honored for his achievements on April 25.

Ret. Maj. Gen. Josue “Joe” Robles served for 28 years in the U.S. Army. He now serves as president and chief executive officer of USAA, a Fortune 500 financial-services provider for members of the military and their families. This month, Robles becomes the 30th annual Executive of the Year chosen by the Dean’s Council of 100, a national group of prominent executives who advise the W. P. Carey School of Business at Arizona State University.

“Robles has set a superb example in serving both his country and his customers,” says W. P. Carey School of Business Dean Amy Hillman. “USAA is known for exceptional customer service and for aiding our active-duty military members, veterans and their families. We’re proud to honor these efforts.”

USAA provides insurance, banking, investment and retirement products and services to 9.6 million members of the U.S. military and their families. The organization is consistently recognized for outstanding service, employee well-being and financial strength. It was founded in 1922 and now employs more than 25,000 people at offices around the world, including one in the Phoenix area.

Robles was a USAA board member from 1990 to 1994, while he was still on active duty in the Army. His stellar armed-forces resume includes command and staff positions in Korea, Vietnam, Germany, and Operations Desert Shield and Desert Storm in the Middle East. He has received many honors, including the Distinguished Service Medal with Oak Leaf Cluster. He also served as commanding general of the 1st Infantry Division (the oldest division in the U.S. Army, also known as “The Big Red One”) and director of the Army budget prior to joining USAA in 1994 as chief financial officer. He became president and CEO in 2007. This new recognition adds to his full shelf of awards.

“I couldn’t be more honored, especially in a community that’s so important to USAA and our mission,” Robles said. “As a veteran myself, I am looking forward to discussing how we can help members of the military transition into civilian careers.”

Robles was named the “No. 1 Veteran in Business” by The Christian Science Monitor in 2009. Among other honors, he also received the Horatio Alger Award for being a dedicated community leader, committed to excellence. He serves on several boards, including the American Red Cross Board of Governors and the board of directors of the Federal Reserve Bank of Dallas’ San Antonio branch.

The event to honor Robles will be held Thursday, April 25 from 11:30 a.m. to 1:30 p.m. at the Fairmont Scottsdale Princess resort in Scottsdale. The W. P. Carey School of Business Dean’s Council of 100 chose Robles to follow previous high-profile winners, including Michael Dell, chairman and chief executive officer of Dell Inc.; Howard Schultz, chairman and chief executive officer of Starbucks Coffee Company; and Alan Mulally, president and chief executive officer of Ford Motor Company.

This event is part of the Economic Club of Phoenix speaker series. For more information about the club or to reserve seats, call (480) 727-0596 or visit www.econclubphx.org.