Author Archives: Jen Vogel


Top 3 Tips for Running a Successful Local PPC Campaign

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May 31, 2013 by in Featured | Marketing

Most businesses understand and embrace the value of building their organic search rankings on Google, but the value of pay-per-click or PPC advertising is often misunderstood and underestimated. While high organic search rankings are a great way to drive traffic and increase exposure for any business, there are only 10-16 spots available on the first… Read More →

Stand Out in Local Search Directories

Flash Websites
May 2, 2013 by in Featured | Marketing

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can… Read More →

Local Search Engine Optimization

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April 4, 2013 by in Featured | Marketing

Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses online. With the ever-expanding popularity… Read More →