Author Archives: Kristine Cannon

Phoenix Election Social Media: Wes Gullett & Peggy Neely

Phoenix Election Social Media Wars: Gullett And Neely

Election Social Media Wars: Gullett & Neely

Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.

We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?

Yesterday, we covered Claude Mattox and Greg Stanton. Today, we’ll look at Wes Gullett and Peggy Neely.

Wes Gullett

Based off Wes Gullett’s website, his campaign doesn’t pinpoint just one or two topics, but an array of issues, including the following: his Seven Point Jobs Plan, working toward a better government, safe and affordable water for the city, “making Phoenix the small business capital of America,” increasing public safety, creating pay raises for employees and enforcing SB 1070.

Facebook & Twitter

In addition to Gullett’s Tweets thanking his volunteers and supporters as well as posts providing updates on his campaign — including links to articles and video posts, there are many Tweets from supporters. Here are few posts from his Twitter:

Wes Gullett Twitter, Election Social Media “As a Phoenix resident, I am proud to support for @wesgullett for mayor.”
“@wesgullett, funny humane thoughtful guy is running for Mayor of Phoenix. Pretty great when guys like him are willing to step up.”
Wes Gullett Twitter, Election Social Media “We cannot elect the same politicians and expect things to get better. We need new leadership new ideas and real results”
“A big thank you to all our volunteers! They are working hard and spreading our message. Come join the fun this weekend – … “

As for Gullett’s Facebook, the posts are very similar to those on his Twitter page. However, Deb & Wes Gullett do respond very quickly to questions and posts by supporters — very thorough responses, too. For instance:

Wes Gullett Facebook Page, Election Social Media

“Can you please clarify your position on SB 1070? Peggy Neely sent out a flier saying you opposed it then flip flopped.”

Response: “Peggy Neely’s campaign is clearly in free fall and she is desperate and willing to say anything or attempt to deflect attention from herself so that she keep her power. Her campaign’s efforts to confuse voters especially after the devastating article in the media today. I have been consistent that the City of Phoenix must and will enforce the laws of Arizona including SB 1070 if I am Mayor. … “

Peggy Neely

Based off Peggy Neely’s website, she has focused her campaign on spotlighting the local economy, including attracting jobs and small businesses, balancing the city budget and reducing the size of government, protecting public safety, increasing government accessibility and transparency, encouraging quality education, and supporting strong neighborhoods.

Peggy Neely is close behind Gullett regarding the number of “friends” and “followers” she has on her Facebook and Twitter. This is what I gathered from her usage of social media…

Facebook & Twitter

Much like her website, Neely’s Twitter account emphasizes her plans and her endorsements. Here a few:

Peggy Neely Twitter, Election Social Media “Proud to be a consensus builder. That is why I am proud to be endorsed by both Councilmembers Johnson and DiCiccio.”
“View my plans and my comprehensive plans at #phxmayor”
“I am proud of Councilman Michael Johnson’s endorsement. He is a long time friend and an early supporter.”

As for Neely’s Facebook page, which has over 500 followers, her posts are — like Gullett’s — very similar to those on Twitter, sharing the same links, almost as if they both use an auto-post feature.

Neely shares on Facebook her accomplishments and endorsements as well as her comments regarding the other candidates, including:

Peggy Neely Facebook Page, Election Social Media I am proud of my track record of bringing people together to build consensus and find solutions. Phoenix has been a well-run city and a place we can all be proud of, but it is time to do more.
We need more transparency in government. We don’t even know who Mr. Gullett’s clients are. How could the taxpayers ever trust he was serving them instead of himself?
Peggy Neely Facebook Page, Election Social Media I am proud to be endorsed by Councilman Michael Johnson. We share a desire to focus on the development and economic growth of the city, the creation of more jobs for Phoenix residents, a commitment to the community, and our ability to maintain the quality of basic city services.

No. of Friends & Followers for each Mayoral Candidate:

As of August 17, 2011, sourced from the social media pages linked to each candidates’ website:

Claude Mattox

Greg Stanton Facebook Page, Election Social Media 2,936 Friends
Greg Stanton Twitter, Election Social Media 774 Followers

Greg Stanton

Greg Stanton Facebook Page, Election Social Media 1,309 Friends
Greg Stanton Twitter, Election Social Media 578 Followers

Wes Gullett

Wes Gullett Facebook Page, Election Social Media 757 Friends
Wes Gullett Twitter, Election Social Media 234 Followers

Peggy Neely

Peggy Neely Facebook Page, Election Social Media 507 Friends
Peggy Neely Twitter, Election Social Media 450 Followers

Jennifer Wright

Jennifer Wright Facebook Page, Election Social Media 494 Friends
Jennifer Wright Twitter, Election Social Media 126 Followers

Anna Brennan

Anna Brennan Facebook Page, Election Social Media 101 Friends
Anna Brennan Twitter, Election Social Media 40 Followers

[stextbox id="grey"]

Election Voting Dates & Times:

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.
Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.

Election social media — is it important to winning an election? What do you think?
Do you think the candidates’ social media pages, “friends” and “followers” have any impact on the election and who will win the mayoral race? Let us know. If it is, it looks like Mattox is leading the pack.


Phoenix Election Social Media Wars: Stanton & Mattox

Phoenix Election Social Media Wars: Stanton & Mattox

Election Social Media Wars: Stanton & Mattox

Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates.

We visited all of the Phoenix mayoral candidates’ respective social media pages to get a better idea of how they represent themselves and their campaigns. It’s one thing to believe what the media and rival candidates say about one another, but how are they connecting with their supporters and how are they bettering their campaigns via social media?

This is what we found.

Claude Mattox

According to Claude Mattox’s website, Mattox focuses on building stronger and safer neighborhoods, quality schools and career jobs — focusing on crime rates, establishing neighborhood volunteer groups, and economic recovery, to name a few.

Facebook & Twitter

His Twitter account is ridden with ways he plans to correct the issues he identifies in his campaign. He also shows his support for the Phoenix area and its neighborhoods. For instance:

Greg Stanton Twitter, Election Social Media “Focus on failing schools and helping them to succeed, and graduate students who are great employees!””Thank a police officer or fire fighter today, they risk their lives daily in order that our neighborhoods and communities are safe.”

Furthermore, Mattox stresses his opinions regarding his components’ strategies and ideas on his Twitter page, including:

Greg Stanton Twitter, Election Social Media “To Wes about dealing with union contracts. Wes has incorrect info. I have worked with unions to negotiate and cut budgets together.””Neely wants to open phoenix for business, but if she plans to do it like she did with city north, we will be in big trouble.”

While Mattox doesn’t have a Facebook page specific to his mayoral campaign, his personal page does have nearly 3,000 followers or “Friends.” On his page, he stresses his gratitude to his supporters and volunteers — nearly every single post.

Greg Stanton Facebook Page, Election Social Media

“Thanks to my many supporters who came out last night, and those of you who watched from your homes. I appreciated the opportunity to share my plan and my vision with Phoenix voters.”

Greg Stanton

According to Greg Stanton’s website, his campaign crux focuses on local economic development — growing local businesses and increasing the number of available high-wage jobs, long-term, as well as sustainable development. But exactly how is Stanton getting his message across on Facebook and Twitter?

Facebook & Twitter

His mayoral Facebook page is ridden with updates, photos and support from over 1,000 people who follow the page. And Stanton stresses his appreciation for his supporters.

Greg Stanton Facebook Page, Election Social Media “Nicole and I were BLOWN AWAY with the success of this weekend’s ‘Get Out The Vote’ effort. The core of our campaign is the passion, dedication and professionalism of our volunteers. Thank you to all who ‘hit the streets.’ And thank you in advance for your help throughout the remainder of this campaign.”

Regarding his campaign focus, his passion and dedication is evident:

Greg Stanton Facebook Page, Election Social Media “Watch the debate tonight at 7 PM on channel 5. I am the only candidate with a comprehensive plan to bring high-wage jobs to Phoenix.”
Greg Stanton Twitter, Election Social Media “Stanton pledges that neither he nor anyone in his administration will hold a financial interest in a lobbying firm.”
Greg Stanton Twitter, Election Social Media “Stanton: We’re not like those people at the legislature, we’re normal! We’re pro-business and pro-people”

No. of Friends & Followers for each Mayoral Candidate:

As of August 16, 2011, sourced from the social media pages linked to each candidates’ website:

Claude Mattox

Greg Stanton Facebook Page, Election Social Media 2,929 Friends
Greg Stanton Twitter, Election Social Media 771 Followers

Greg Stanton

Greg Stanton Facebook Page, Election Social Media 1,304 Friends
Greg Stanton Twitter, Election Social Media 565 Followers

Wes Gullett

Greg Stanton Facebook Page, Election Social Media 753 Friends
Greg Stanton Twitter, Election Social Media 229 Followers

Peggy Neely

Greg Stanton Facebook Page, Election Social Media 508 Friends
Greg Stanton Twitter, Election Social Media 450 Followers

Jennifer Wright

Greg Stanton Facebook Page, Election Social Media 470 Friends
Greg Stanton Twitter, Election Social Media 120 Followers

Anna Brennan

Greg Stanton Facebook Page, Election Social Media 97 Friends
Greg Stanton Twitter, Election Social Media 35 Followers

[stextbox id="grey"]

Election Voting Dates & Times:

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.

Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.

Election social media, is it important to winning an election?  What do you think?

Phoenix Election Voting Centers

Phoenix Election Polling Places: What You Need To Know

Phoenix Election Polling Places, Map, Photo: City of Phoenix

Election Polling Places: What You Need To Know For Phoenix Elections. The way Phoenicians vote during elections has changed, and for the better. 26 Polling Places have been implemented within the Valley in order to make voting more convenient and flexible, according to the City of Phoenix’s website.

Over the years, voting via mail increased as confusion became widespread regarding the 128 polling places and how inconvenient and confusing they were. Voters could only vote at one specific location, and they had to be there at specific times. This became too much of a hassle, so voters began submitting their ballots via mail, adding themselves to the Permanent Early Voting List (PEVL) to avoid said inconvenience.

So, the City Council approved the Voting Center plan in order to prevent voter confusion and to promote an easier, hassle-free way of voting.

According to the City of Phoenix website, Election Voting Centers benefits include:

  • Ease of Voting: Voters can vote at any of the 26 Voting Centers convenient to them. Voters can replace or drop-off an early ballot at any Early Voting or Voting Center location.
  • Multiple Days: Voting Centers will be open for several days, listed below.
  • Improved Sites, Service and Support: Voting Centers will be located on main streets and transit routes.
  • Reduced Need for Provisional Ballots: Voters who do not vote their early ballot will not have to vote a provisional ballot at a Voting Center because the early ballot can be cancelled.
  • Cost Savings: It is estimated this process will decrease election costs by approximately $250,000.


When are the Polling Places open?

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.
Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.

Key dates to remember:

August 4: Early Ballot mailing begins and Early Voting starts at Phoenix City Hall
August 13 and August 20: Early Voting sites will be open throughout the city
August 19: Last day to request an early ballot by mail
August 26: Last day for on site Early Voting at Phoenix City Hall

[stextbox id="grey"]

Read about Props 1 & 2 from an earlier post on AZNow.Biz.[/stextbox]

Polling Places Locations & Directions

Goelet A.C. Beuf Community/Sr. Ctr.
3435 W. Pinnacle Peak Rd.
Golden Gate Community Center
1625 N. 39th Ave.
Deer Valley Community Center
2001 W. Wahalla Ln.
Fireside at Desert Ridge Comm. Ctr.
3775 E. Lone Cactus Dr.
Burton Barr Central Library
1221 N. Central Ave.
Palmcroft Baptist Church
15825 N. 35th Ave.
Devonshire Senior Center
2802 E. Devonshire Ave.
Unity of Phoenix Church
1500 E. Greenway Pkwy.
Memorial Presbyterian Church
4141 E. Thomas Rd.
Paradise Valley Community/Sr. Ctr.
17402 N. 40th St.
Phoenix City Hall
200 W. Washington St.
Hampton Inn & Suites
16620 N. Scottsdale Rd.
Pilgrim Rest Baptist Church
1401 E. Jefferson St.
Mesquite Branch Library
4525 E. Paradise Village Pkwy. North
Grace Walk Community Church
7840 W. Lower Buckeye Rd.
Sunnyslope Community Center
802 E. Vogel Ave.
City Clerk Dept. Customer Service Ctr.
2640 S. 22nd Ave.
Manzanita Senior Center
3581 W. Northern Ave.
Broadway Heritage Neighborhood Res. Ctr.
2405 E. Broadway Rd.
North Phoenix Baptist Church
5757 N. Central Ave.
South Mountain Community/Sr. Ctr.
212 E. Alta Vista Rd.
Desert West Community Center
6501 W. Virginia Ave.
Cesar Chavez Branch Library
3635 W. Baseline Rd.
Maryvale Community Center
4420 N. 51st Ave.
Pecos Community/Sr. Center
17010 S. 48th St.

Mark your calendars, and get ready to cast your ballots!

Glendale CVB - AZ Business Magazine July/August 2011

Glendale CVB Expands Its Mission, Scope By Serving Entire West Valley

Glendale CVB – Whether travelers are visiting for leisure or business, Glendale has blossomed from being considered a one-day destination to a highly sought-after travel experience both nationally and internationally in a single decade. And to successfully market Glendale’s increasing expansion as the host city of sporting and mega-events — as well as the entire West Valley — the Glendale Convention & Visitors Bureau (CVB) was formed in July 2010.

The first incarnation of the CVB was formed in 2007, with partners comprised of representatives from Glendale, Westgate City Center, University of Phoenix Stadium and Arena. This group was called the West Valley Events Coalition and eventually grew to 300 members. Its growth led to the creation of the CVB within three years.

“As a brand new CVB, one of our primary focuses is to increase awareness and exposure of our region through various activities that showcase the West Valley,” says Lorraine Pino, manager of the CVB.

The Glendale CVB promotes Glendale are through a regional visitors guide and sponsoring events to media buyers in national and international markets.

With venues such as the Phoenix International Raceway in Peoria, Arena in Glendale and spring training sites across the region, the Glendale CVB has successfully collaborated with businesses and West Valley cities to make these events possible and boost tourism.

According to Pino, the spring training facilities generate $328 million annually, and the Tostitos Fiesta Bowl in Glendale generates $200 million per year. In addition, there is revenue from concerts, Arizona Cardinals and Phoenix Coyotes games and NASCAR events. As a result, hotel room count in Glendale alone has more than tripled from 400 rooms in 2007 to nearly 1,500.

“The West Valley is the real hub of spring training in Arizona, showcasing nine of 15 teams in the Cactus League,” says Frank Ashmore, director of sales and marketing for The Wigwam in Litchfield Park.

Because the CVB has been able to bring sporting events to the area, in turn attracting visitors, businesses in the region are benefiting.

The events have made a huge impact on all neighboringbars and restaurants, says Michelle Sniegowski, sales and marketing manager for The Shout! House in Glendale.

“The events bring in thousands of people; they fill our venue and in turn boost our economy,” she says.

One attraction vitally important to the Glendale area, according to Pino, is Westgate City Center. It generates tax revenue by drawing visitors from around the world.

Paul Corliss, director of communications for the Phoenix International Raceway, says “the West Valley certainly deserves attention.”

“It’s the quality of dining, shopping, hotel rooms, spas, convention space and more that keep (tourists) coming back,” says Nicole Traynor, director of public relations for Westgate City Center.

As West Valley tourism increases, The Wigwam is receiving a facelift from its new owner, the development company JDM Partners. Headed by former Phoenix Suns owner Jerry Colangelo and his partners Mel Shultz and David Eaton, JDM Partners is investing in the multimillion-dollar restoration, with Phase I recently completed.

It seems to be making a difference. “Group markets are up nearly 50 percent over the last year,” Ashmore says.

Arizona Business Magazine July/August 2011

Phoenix Election Day - Propositions 1 & 2

Preparing for Phoenix Elections – Propositions 1 and 2

Phoenix Elections are  just around the corner, and we want to make sure you’re fully prepared and confident when you step into the voting booth and check those boxes, especially regarding Propositions 1 & 2.

A few changes have been made this Election. This is the first Election where voters do not have to vote at specific polling locations and can choose any of the 26 voting centers to cast their ballot. Another change worth knowing is voting is now open for three days:

Saturday, August 27, 10 a.m. – 4 p.m.
Monday, August 29, 9 a.m. – 6 p.m.
Tuesday, August 30 (Election Day), 6 a.m. – 7 p.m.

Read more about these changes:
Phoenix Election Polling Places: What You Need To Know

For those who didn’t receive their sample ballots in the mail, the following includes information about both Proposition 1 and Proposition 2 — Resolution No. 20963 and Ordinance G-5552, respectively — as well as comments by those who support and those who are against Prop 1 and 2.

Proposition No. 1: Resolution No. 20963

A resolution of the council of the City of Phoenix proposing the continuance of a locally controlled alternative expenditure limitation. This alternative expenditure limitation would set the limit equal to the budget adopted by the City Council.

If this passes:
The City of Phoenix will have a spending limit, continuing local control. The Mayor and City Council can establish a local expenditure limitation.

If it doesn’t pass:
The state-imposed expenditure limitation will go into effect.
“This will result in an estimated $870 million reduction in the fiscal year 2012-13 budgeted expenditures and reduction in or eliminations across all City services.”

Within the sample ballot, no one opposed Proposition 1. However, if you do oppose this prop, please feel free to comment below in our comments section.


“Renewing Home Rule, otherwise known as the alternative expenditure limitation, means that Phoenicians will retain control of their city’s budget, rather than handing those decisions over to the State Legislature. … Without Prop 1, the budget process would not allow for public comment.” — Kate Brophy McGee, Arizona State Representative, District 11

“Failure to pass Proposition 1 will leave us vulnerable and unable to spend our own tax money to serve the needs we experience today.” — Phil Gordon, Mayor Phil Gordon, Phoenix mayor

“Proposition 1 is not a tax increase but allows local residents to continue controlling local spending. … Our residents will be able to spend already available funds for services such as police, fire, parks, libraries, neighborhood services, recycling, potable water and a modern, convenience airport.” — Janice Washington, CPA, Chair of the 2011 Expenditure Limit Task Force

“With the passage of Prop 1, our Mayor and City Council will be required to balance the city budget each year; taxes will not be raised; and Phoenix will be allowed to spend the revenue it currently collects to provide vital city services.” — Sue Thomas, Central Phoenix homeowner

Proposition No. 2: Ordinance G-5552

In short, Prop 2 will rezone an approximately 2.6-acre property located at the southwest corner of 44th Street and Palm Lane from Multiple-Family Residence and Single-Family Residence to Neighborhood Retail. The rezoning permits neighborhood retail use on the property.

If this passes:
Rezoning will be approved, allowing for the addition of a gas station and convenience store (or other development) within the neighborhood.

If it doesn’t pass:
Ordinance No. G-5552 will be repealed.

Within the sample ballot, four people support Prop 2 and nine others are against it.


“In addition to supporting QuikTrip, a ‘yes’ vote will promote economic competition as well as promote a family owned business, which invests locally in our neighborhoods and communities.” — Troy Devos, director of real estate; Gary Mootz, division manager, QuickTrip Corp. – Arizona Division”…allowing market competition and private sector investment, while respecting private property rights, is a win-win for the neighborhood, the city and our state.” — Laura Knaperek, chairman, ORANGE Coalition
“Arizona needs to focus on economic development, small business investment and local job creation.” — Heather Carter, Arizona State Representative, District 7 Heather Carter, Arizona State Representative, District 7
“QuikTrip is a responsible, family owned business, which has been a great community partner and will continue to be an asset to Phoenix and the local community.” — Jason Hasty

Against (listed only five of nine):

“Changing the zoning to commercial violates the trust my neighbors have with the City. It also send a clear signal that if it can happen in this neighborhood, it can happen in any neighborhood.”— Patricia Garcia, neighborhood resident“We don’t need the extra traffic, and we don’t need a liquor store in a residential neighborhood.” — Antonio Garcia, neighborhood resident
“The site sits in the middle of a great neighborhood, and the people living there believe the rezoning hurts their neighborhood, particularly how ingress/egress to the commercial site will harm the neighborhood traffic flow.” — Greg Stanton, former Phoenix City Councilman
“A ‘no’ vote sends a message from all Phoenix residents that neighborhoods are worth protecting. As a shaky economy translates into uncertain property values, unexpected and undesired zoning changes make the situation worse.” — Claude Mattox
“The City of Phoenix has a general plan that sets forth a strategy for quality development that protects neighborhoods while allowing businesses to thrive. This zoning change fails to meet these standards.” — Peggy Neely, former District 2 City Councilmember Peggy Neely, Phoenix mayoral candidate

 Are you ready for the Phoenix Elections?

Photo: jessjamesjake, Flickr

Vintage Boutiques Around the Valley

Vintage Boutiques – For those looking to avoid the larger department stores and malls, give those smaller, locally-run boutiques a try.

The Valley has many vintage boutiques where you’ll find affordable ’60s, ’70s, ’80s and ’90s attire as well as high-end upscale vintage clothing — to give your look a fun, funky twist.

For those who are on the lookout for something unique, vintage, old-fashioned and even upscale, here are a few vintage boutiques worth checking out:


Fashion by Robert Black

At Fashion by Robert Black, you’ll find one-of-a-kind vintage, couture clothing and modern accessories, found from around the world.

7144 E. 1st Ave.
Scottsdale, AZ

Fashion by Robert Black, vintage boutique Phoenix


Butter Toast Boutique

Butter Toast carries a unique variety of hand-picked vintage items; you’ll find styles ranging from the late ’40s to the ’80s for men and women, as well as baby clothes, shoes, accessories, jewelry, housewares and more.

908 N. 6th St.
Phoenix, AZ 85004

Butter Toast Boutique, vintage boutique, Photo: butter_toast, Flickr


Blueberry Deluxe Boutique

Find vintage clothes and cards, modern soaps, make up, jewelry and local art and other various treasures at Blueberry Deluxe, in its second summer — and named after the owner’s pug.

702 W. Montecito Ave.
Phoenix, AZ 85013

Blueberry Deluxe Boutique, vintage boutique, Photo:


Antique Sugar

Antique Sugar carries a variety of quality vintage and consignment clothing, purses, shoes, and jewelry for both men and women.

724 W. Indian School Rd.
Phoenix, AZ 85013


Vintage by Misty

A collection of upscale vintage clothing, jewelry and accessories from around the world can be found at Vintage by Misty.

818 N. Central Ave.
Phoenix, AZ 85004


Frances Vintage

Frances Vintage boutique has something for everyone — women, men and children — where you’ll find clothing, knick knacks, cards, accessories and more.

10 W. Camelback Rd.
Phoenix, AZ 85013

Frances Vintage, Photo: roboppy, Flickr
Province Restaurant, Westin Phoenix Downtown - AZ Business Magazine July/August 2011

Province Restaurant Has All The Essential Elements For A Casual, Yet Upscale Dining ExperienceProvince Restaurant

Province Restaurant – It’s a quarter-past five and Downtown Phoenix’s streets are buzzing with briefcase-toting business professionals, most seeking a place to unwind. And with such an abundance of restaurants from which to choose, I wasn’t expecting a resort hotel’s Province Restaurant, to be the locale of choice for loosened ties, Manhattans and such a casual, relaxed atmosphere — for both hotel guests and business people.

Province, located on the first floor of the Freeport-McMoRan, is the Westin Phoenix Downtown’s on-site restaurant.Province Restaurant, Westin Phoenix Downtown - AZ Business Magazine July/August 2011

Walk through the maze-like corridor leading up to the restaurant doors, and you’ll quickly realize you’ve stumbled upon what seems to be a hip, yet upscale establishment, a hidden oasis within the downtown, concrete jungle.

Its décor exhibits that. With its spacious environment and floor-to-ceiling window boasting panoramic views of the outdoor patio, Province is splashed with color. The walls are a hot pink hue with bursts of vibrant greens, oranges and blues. Three bare tree branches descend, upside down, from the ceiling.

Province embraces natural elements to induce comfort and relaxation, much like the Westin Downtown Phoenix. It was evident in the cuisine as well.

This American restaurant features seasonal, local, farm-to-table cuisine; the dishes and cocktails created from all-natural and sustainable sources.

What was not immediately evident was the inspiration behind the dishes, South American and Spanish flavors — the dishes full of pleasantly spicy surprises that night. Our first bite-sized “snack” was the Crispy White Corn Croqueta, Latin-influenced with an ancho aioli sauce.

Shortly after came the three different salads we ordered, including an asparagus, Caesar and farms greens salad. The Foxy Farms Asparagus Salad was chosen as the table favorite with its spring onions and garlic, asparagus and croutons with a thick layer of fresh ricotta cheese spread atop, all swimming in a citrus dressing that surprisingly worked with the rest of the elements.

It was now on to the appetizers, which included the Pan Roasted Dungeness Crab Cake, dressed with a chipotle remoulade; the Chorizo and Manchego Roasted Flatbread; and the Melted Goat Cheese Fondue. The cheese, topped with oven-dried tomatoes and smoked onions, was so intriguingly light and whipped, we had to request a second round of herbed crisps.

Province Restaurant, Westin Phoenix Downtown - AZ Business Magazine July/August 2011Though we were stuffed by the sheer amount of food we already consumed, it was now time for the main courses, which included the Pan Seared Rare Hawaiian Tuna, the Mojo-Honey Glazed “Brick” Half Chicken, the Ten Hour BBQ’d Lamb and the
Grilled Beef Tenderloin.

The Ten Hour BBQ’d Lamb quickly became the table favorite. The lamb was moist and juicy, the roasted eggplant, chorizo and cornbread concoction beneath it sweet, complementing the smoky, peppery taste of the lamb.

However, the Grilled Beef Tenderloin was a close second — a medium-rare, juicy piece of meat through which we were able to easily glide our knives. It sat atop buttermilk, whipped potatoes, the meat topped with blue cheese toast.

Each dish had an apparent Spanish and Latin influence, some spicier than others — every dish save the desserts, of course. The sweet blueberry tartlet, topped with vanilla-bean ice cream and a vanilla-honey drizzle, was a perfect end to a momentous dinner.

[stextbox id="grey"]

If You Go to Province Restaurant

333 N. Central Ave., Phoenix
(602) 429-3600


Arizona Business Magazine July/August 2011

Emergency apps smartphone

Emergency Apps For Your Smartphone

Whether something happens to you or you are put in a situation where you must help another, it’s imperative to be prepared. So keep your life-saving apps where you store the rest of your life.

Emergency Apps – Preparing for an emergency as well as knowing what to do in the midst of a crisis — is now as simple as opening up an app on your smartphone.


Here’s a list of apps aimed to help you before or during those unfortunate times of need:


I’m OK!

Tell your friends and loved ones that you’re OK in the event of an emergency. It sends a single “I’m OK” text message to its server and sends the message to your friends and family.

Read more about I’m OK! >>


Close Call

On your iPhone’s wallpaper, display your phone number, a secondary phone number, medical conditions, allergies, prescriptions, etc., and an image of your choice.

Read more about Close Call >>


Pocket First Aid & CPR

From the American Heart Association, everything you need to know about first aid & CPR guidelines is now in the palm of your hand. Read articles, view high-res images and videos.

Read more about Pocket First Aid & CPR >>


Emergency Radio

Know what’s happening in your area with this award-winning police scanner app. It offers the most extensive database of live police, fire, EMS, railroad, air traffic, train, NOAA weather, coast guard, HAM radio, and other frequencies.

Read more about Emergency Radio >>



Be prepared for an earthquake and know what to do if one strikes with QuakeAware. Information about essential survival items and safety considerations is stored on your phone so you can access it anytime.

Read more about QuakeAware >>


Disaster Survival

This app helps provides basic information on how to be prepared for a disaster as well as help create a disaster plan for your family. Educate yourself and your children with Disaster Survival.

Read more about Disaster Survival >>


[stextbox id="grey"]Know of more emergency apps? Let us know![/stextbox]


Girlfriend University, Scottsdale, Ariz. - AZ Business Magazine July/August 2011

Girlfriend University Inspires Confidence in Women Entrepreneurs

After just one year, Jodi Low and Renee Dee, owners of Scottsdale-based Girlfriend University, have turned heads and gained nods from business professionals. Despite the business’ seemingly light-hearted name, its goal is a serious one — to help empower women to be inspirational leaders.

“We named the business Girlfriend University because the name completely indicates our style,” Low says. “A sassy approach to serious business.”

According to Low, women do business differently, collaborating, sharing, connecting and supporting one another in a manner unique to women. This is why Low and Dee decided to market their business specifically toward women who are striving to succeed, whether that means opening their own business, maintaining it or to simply gaining the confidence to achieve their goals.

“We work with and empower women to build wildly successful enterprises with real, bottom line, measurable tools that create results,” Low says. “We provide anything and everything an entrepreneur or executive could possibly want or need … all under one roof.”

From business coaching to marketing to leadership development, GU offers an entire spectrum of classes and training for any Girlfriend University, Scottsdale, Ariz. - AZ Business Magazine July/August 2011woman. What makes its classes unique is Low and Dee’s desire to transform their students, both personally and professionally, to be their absolute best selves.

Nikal Conti, owner of Phoenix Architecture, attended Girlfriend University’s social media classes and the impact was immediate. Conti walked away with a solid social media strategy, as well as hundreds of potential clients following the business online, she says.

However, it was the Leadership 101 classes — comprised of two days of training — that really left an impression on Conti and her confidence as a leader and owner of Phoenix Architecture.

“With the expert and very challenging instruction, you actually push far past your normal comfort zone, revealing your true leadership potential,” Conti says. “You also see how a group of individuals can become a team; that is powerful. I know that I am a better leader because of it.”

Another popular class is Entrepreneur in U — Business Coaching. The class has an intense and honest approach to consulting and brainstorming has sometimes helped a client completely re-brand her business.

“Our half-day business intensives are wildly popular because our clients love having Renee and me sit down with them for a solid three hours and just create an entire brand, look, marketing strategy and plan with them,” Low says. “It’s an amazing process that is uniquely our own.”

[stextbox id="grey"]

Girlfriend University

15279 N. Scottsdale Road, Suite B-240
Scottsdale AZ, 85254
(480) 278-7200


Arizona Business Magazine July/August 2011

CMG CareToday, Food City Clinic, Phoenix, Ariz.

CMG CareToday Reflects, Respects Hispanic Culture With Food City Clinic

After opening 10 convenience care clinics within four years throughout the Valley, Cigna Medical Group (CMG) is locating its 11th clinic away from its usual, suburban retail setting and into a supermarket — Food City.

Partnering with Food City, CMG, the physician practice unit of Cigna HealthCare of Arizona, opened its no-appointment, no-insurance clinic within the supermarket on West Thomas Road in an effort to make care more accessible as well as continue to serve the diverse Phoenix community, specifically the Hispanic community.

“We felt it was very important for us to find new and innovative ways to really connect with that population,” says Henri Cournand, vice president of business development, CIGNA. “Through our research, we found that the Hispanic community is very loyal, and it’s a community that really has a trust in brand.”

This is where Food City comes into play, which, according to Cournand, is a trusted brand within the Arizona marketplace that has existing credibility with a targeted population.

In order to connect with the community and cater to its needs, both physically and culturally, CMG CareToday packaged its marketing around the Hispanic population and found areas that resonate with them — including nursery rhymes.

“One of our awareness strategies circles around a Spanish nursery rhyme called “Sana, Sana,” Cournand says, “and it’s sung to kids in Mexico when something hurts.”

CMG CareToday is also equipped with a bilingual staff. While it has been a challenge to find bilingual board certified nurse practitioners and physician assistants, at least one of the two staff members at the clinic at any time is bilingual, adding to the patient’s experience.

“We’ve really tried to make sure that when patients comes in and they’re engaged by our clinical staff, they feel safe,” Cournand says. “We try to connect with them not only around the medicine but also around things that are going to be relevant to them in a cultural perspective. And a lot of that speaks to how we communicate with the patients as well as the medical advice we give the patient.”

The clinic offers care for minor, low-acuity ailments and injuries, including coughs, cold, flu, ear aches, strep throat and conjunctivitis as well as sports physicals, immunizations and pregnancy tests. But what sets the CareToday clinics apart from the rest — aside from its bilingual staff and culturally-specific marketing — are its hours of operation and low costs.

CMG CareToday is open every day, except Thanksgiving and Christmas, until 7 p.m. weekdays and 5:30 p.m. on weekends. And the prices are lower than those of its primary competitors, too. Most regular visits are $59; competitors are priced closer to $75 a visit. Common lab services are $10.

Cournand says while the low-cost, no-appointment, no-insurance clinic industry had exponential growth at one point, it’s leveling off, and with the shortage of primary care physicians, CareToday is where people can go to “engage and get the care they need in the time and place that they need it.”

So far, response to the CMG CareToday in Food City has been positive with more than 70 percent of patients returning to the clinic. Cournand says word of mouth has helped gain visibility in the community.

“The summer months are the slowest months with less volume,” Cournand says. “But we’re really looking forward to the fall time period with the flu season and large volumes as a good indictor with regards to how well it’s being accepted into the local community.”

For more information about the CMG CareToday clinics, visit


[stextbox id="grey"]

If You Go

CMG CareToday
9020 W. Thomas Rd.
Phoenix, AZ 85037



Phoenix Dust Storm 2011 Video Footage

Phoenix Dust Storm 2011: Footage With Most YouTube Hits

Plenty of long-time Phoenix residents say they’ve never seen anything like it before, and some are calling it the Dust Storm of 2011 — or “haboob.”

The incredible dust cloud swallowed the metropolitan area on Tuesday night; it was reported to be around 50 miles wide in some areas and between 8,000 to 10,000 feet high when it reached Phoenix from Tucson.

The cloud of dirt delayed flights, caused power outages and traffic build-up. Those on ground level took photos and gathered footage.

Here are a few of the videos with the most hits on YouTube:


650,000+ views


375,000+ views


225,000+ views

Video of the Week: Language, Taylor Mali

Video of the Week: Language by Taylor Mali

He calls Gen Y “the most aggressively inarticulate generation.” And, you know, it’s, like, true.

Find out what Taylor Mali truly thinks about how we talk and communicate with one another — challenging us to speak with authority, with conviction — in this poem-turned-animated-typography.

[stextbox id="grey"]Do you agree with Taylor?
Start the conversation down below >>[/stextbox]

Naturopathic Medicine - Scottsdale Living July-August 2011

More People Turn To Naturopathic Medicine, Homeopathy To Relieve Ailments

More people are turning to naturopathic medicine and homeopathy to relieve ailments

Some may be skeptical that plant- and mineral-based remedies can relieve the symptoms of headaches, ADHD and everything in between.

But for a 9-year-old girl who developed insomnia and permanent blinking ticks due to taking Ritalin for just one week, homeopathic treatment helped dramatically when conventional medicine and treatment had failed.

Her ADHD symptoms were reduced by 75 percent, and her ticks are almost gone after just two months of treatment via homeopathic remedies.

Homeopathy takes a holistic, non-toxic, natural approach to increasing health and wellness, whether you’re looking to cure the flu, relieve a headache or cure an ear infection.

The remedies’ main ingredients are comprised of plants and minerals, and they’re FDA approved — homeopathic medicine being the only system of natural medicine regulated by the FDA.

The remedies are so safe women can treat severe nausea during their pregnancies without having to worry because of the natural ingredients.

Women can also treat PMS, menopause and other menstrual irregularities.

Homeopathy takes a “like-cures-, like” approach. This means that what a medicine can cause in a healthy person, it can cure in someone who’s sick.

Jamie Oskins, a naturopathic physician at the Arizona Natural Health Center, explains it further by using red onions as an example.

“We’ve all cut an onion and got the burning eyes or the burning nasal discharge,” Oskins says. “If somebody has symptoms that match the red onion, there’s a homeopathic remedy to treat things like hay fever or the common cold with the same symptoms.”

This natural form of medicine helps stimulate the body so it can heal.

“Sometimes your body gets off track, and homeopathy stimulates your body to get back on course,” Oskins says. Homeopathic treatment also is individualized to each patient’s symptoms, with a level of detail somewhat irrelevant to a conventional doctor, Oskins says.

Homeopathy is a type of treatment, under naturopathic medicine, that concentrates on healing and treating a patient’s entire being.

“Naturopathic physicians really treat the root cause of the problem and not just the symptoms,” says Marianne Marchese, naturopathic physician and adjunct clinical faculty at the Southwest College of Naturopathic Medicine in Tempe. “Instead of just giving them a drug or herb for the headache, I actually figure out why they are having headaches.”

While homeopathy is the most common alternative medicine used in the world, according to Oskins, interest and awareness in naturopathic medicine and homeopathic treatment has increased. In fact, it has trended over the past four years in the Valley and business has doubled, according to Marchese.

“People are definitely looking for alternative and conventional medicine instead of just drugs,” Marchese says. “For example, people are really looking to increase their knowledge to improve their health on their own, or they look for natural medicines instead of medication to treat or prevent their own conditions.”

For more information about homeopathy, visit or call (480) 456-0402. If you’d like more information about naturopathic medicine, call the Southwest College of Naturopathic Medicine at (480) 970-0000.


Brainwave Optimization - Scottsdale Living July/August 2011

Brainwave Optimization Balances And Harmonizes Brainwaves

Brainwave Optimization balances and harmonizes brainwaves, clears the mind and diminishes health problems

Some say music is relatable; it’s therapeutic and alters moods. But did you know music has the ability to balance brainwaves and diminish the after effects of trauma to the brain?

In 2000, Lee Gerdes, founder and CEO of Brain State Technologies in Scottsdale, needed relief and to gain his life back.

He found his cure after nine years of enduring post-traumatic stress disorder following a
violent assault.

After years of unsuccessful treatment, he put his knowledge of physics, math, psychology and science to use. He began looking closely at the brain and how it works, realizing that the problem was rooted there. Studying his brain patterns using rudimentary software and ECG hardware, he came to a conclusion.

He reported distinct brain patterns during feelings of positivity and negativity. When he was feeling good, his brain patterns were close together, and when he was feeling bad, they were far apart.

Gerdes then studied the range of frequencies and turned them into musical notes, which he then played back to himself. The brain hears and resonates with the healthy patterns, balancing and harmonizing the brainwaves.

This is called Brainwave Optimization with Real-Time Balancing. It’s a non-intensive, holistic method in which the client sits back, relaxes and sensors are placed on strategic spots on the head. The technologist then plays back the transformed music notes, collects the information and helps interpret the data afterward. The science behind the music notes can be explained by comparing the brainwaves and notes to tuning chords.

“Say you have two tuning chords, and you strike one, and the other one picks up on it, and you stop the first one,” Gerdes says. “You take your hand off the first one, and the first one picks up from there; the second one resonates back to it … a loop. That’s what I did with my brain.”

Gerdes’ symptoms dramatically diminished. Now, a decade later, Gerdes’ Brainwave Optimization has helped more than 30,000 people, both nationally and worldwide, to manage various conditions, including addiction, anxiety, lack of concentration, stress, weight management and insomnia (the most common reason why most try Brainwave Optimization). General stress, anxiety and depression are close behind.

Brainwave Optimization isn’t a treatment or cure, but a means to become more clear minded, which in turn helps diminish problems, according to Gerdes.

“(Brainwave Optimization) isn’t meant to attack the disease,” Gerdes says. “It’s meant to inspire the body to take control of it. And what we’re doing is inspiring the brain in that state to take control of things as well, but to do so from the position of being helped and not being stuck in either a freeze or flight response to trauma.”

Business executives and professional athletes also are taking advantage of Brainwave Optimization. About five percent of the 30,000-plus Brain State Technologies’ clients are business executives. They use the procedure to balance their brainwaves to gain that extra edge. As for athletes, Brainwave Optimization helps improve concentration, focus, clarity of thought and dexterity.

One client in particular, Alexandria Houser, tried Brainwave Optimization for her ADD. She didn’t like the idea of taking anti-depressants and consuming pills. After her experience with Brainwave Optimization, she is now off the medications in just 15 sessions.

“After a recent session, I described the feeling I had as a window in my mind opened up and let fresh air in,” Houser says. “I feel calmer, less tense, less aggressive about my own opinions and more open to my friends and family. (I’m also) craving unhealthy foods less and less, which isn’t always easy at nearly eight months pregnant.”

Gerdes says in the future he hopes Brain State Technologies will have the ability to identify problems that patients may not be aware of.

“I would say in time that ability will grow as we have a lot more clients, because then we’ll have strong enough data patterns to identify the potentiality of problems or pathologies as well as intentionally diagnosing those problems,” Gerdes says.

However, Gerdes and Brain State Technologies maintain that the sole mission is simply to help people and guide the brain back to a natural, healthy state.

Brain State Technologies has more than 130 centers across the nation and 16 in other countries, with the headquarters in Scottsdale.

For more information about Brainwave Optimization, visit or call (480) 588-6840.

[stextbox id="grey"]

Brain State Technologies

15150 N. Hayden Road, Suite 106
Scottsdale, AZ 85260
(480) 588-6840


Northern Arizona Center for Entrepreneurship and Technology, NACET

NACET Supports And Promotes Job Growth, Sustainability

Northern Arizona Center for Entrepreneurship, NACET:

Based in a small town in northern Arizona, this business incubation is fostering the growth of emerging companies with big ideas, while also creating jobs and expediting the commercialization of technology-based companies’ products.

Northern Arizona Center for Entrepreneurship and Technology (NACET) began as a virtual program in 2000 until it rooted the organization in Flagstaff. The 10,000-square-foot building housing 24 offices and six labs was completed Nov. 2008.

The organization is shedding light on and executing a different approach to increasing economic development in the area ― economic gardening. This approach grows companies locally so they have a much better chance of remaining in the area, instead of relocating many times, says Russ Yelton, president and CEO of NACET.

Linked to eight incubators in six foreign countries, NACET provides technology commercialization services both domestically and internationally with accepted clients specializing in different realms, including clean energy, biotech and software.

The organization provides entrepreneurs the essential elements to success, according to Yelton, with one-on-one assistance setting quarterly goals as well as helping clients meet said goals, provide student teams advanced software, and access to its laboratory, which includes millions of dollars of equipment.

NACET has more than 40 mentors in addition to regular staff; the mentors are comprised of various professionals, including attorneys, CPAs and others.

“As we’re working with the clients and developing their plans and many times their management, which we spend a lot of time doing, we can get a contract reviewed by an attorney or a marketing plan reviewed by someone who does just that,” Yelton says.

NACET also functions as a tech transfer office for Northern Arizona University.

“We assess with all of the technology transfer activities, and make sure the companies have access to patents coming out of there,” Yelton says.

Since its opening in 2008, NACET is now 100 percent occupied with 33 companies, all of which are expected to graduate and be self sufficient within one to five years, depending on the type of company.

Less than two years ago, NACET housed nine companies, and the organization’s success only continues to flourish.

In 2009, NACET’s clients spent $17 million, had a regional impact of $29 million, and NACET documented 103 new jobs created on an average salary of $85,000, Yelton says.

NACET has met and exceeded its goals, its EDA grant requires it to create 500 jobs in 10 years. Yelton says they estimate it will be done in six to seven years.

Yelton owes NACET’s success to its linkage to the community. Funded by the City of Flagstaff and NAU, NACET has “specific, very strategic alliances,” all of which co-promote one another.

“Without the support of the city, university and other organizations, there’s no way we can have the success we have,” Yelton says. “Because of the EDA grant, our program is also regional so we have clients from Phoenix all the way to Flagstaff.”

NACET is even involved with the reservations, including the San Carlos Apache tribe, which has recently opened an incubator focusing on Native American artists. NACET helps to provide training to the incubator manager as well as training to entrepreneurs on the reservation.

NACET is also under contract with the Navajo Nation for an incubator feasibility study, as well as in discussion with the Hopi tribe to identify potential models that will work on the reservation. However, there are challenges.

“Because (reservations) have such high unemployment, part of our focus has been on looking at things that a lot of Native Americans purchase off the reservations and identify opportunities for entrepreneurs on the reservations to start those businesses to provide those items and services,” Yelton says.

From the reservation to the university, NACET also provides a working environment for students in its hands-on internship program as well as its Student Business Incubator program, where students learn the ins and outs of effectively managing, marketing and running a small business.

According to Yelton, the program, in short, sends this message to students: “Why go find a job when you can create one for yourself.”

Above all, it’s the opportunity to network that is one of the most attractive qualities of NACET and its services.

“We have a lot of instances where we have one client, and we will see potential benefit of relationship with another client; so there’s a lot of introductions,” Yelton says. “To be able to sit down with a lot of your peers who are also undergoing a lot of the same business-development-related experiences is something you can’t get if you rent an office by yourself.”

For more information about NACET, visit or call 928-213-9234.


[stextbox id="grey"]

Advice from the CEO:

1. Don’t fall in love with your technology. Just because you can do something cool in the lab doesn’t mean anyone else cares.

2. Realize your own limitations. No one in business is an expert in all areas. Realize how far you can grow a company and when you need to bring in management that has more experience and capabilities than you do.




2225 N. Gemini Dr.
Flagstaff, AZ 86001

Video of the Week, Samsung Galaxy smartphone

Video of the Week: Samsung Galaxy Commercial

Marketing is essential to sell a product.

But not only does the right marketing make a profit, it can make an advertisement trend and go viral.

Check out this video for the Samsung Galaxy SII smartphone. The marketers were able to cleverly incorporate “finger-tutting,” which was popular three years ago, and revive its popularity.

Although the ad is reminiscent of those HP commercials circa 2007, it works; and 75,000+ viewers, especially those in France, agree. It took just two days to capture the attention of thousands since it hit the ‘Tube on June 13.


Lumpia, Filipino food in Phoenix, Ariz.

Finding Filipino Food in Phoenix

Thai, Chinese, Japanese, Indian, Mexican…

But, not once have I heard Filipino food as a plausible suggestion whenever it’s “let’s mix it up and not have pizza tonight” night.

Adobo, Filipino food, Photo: scaredy_kat, Flickr

So tonight, venture off the beaten path and head into unfamiliar land. Yes, Filipino food can be a bit heavy on the vinegar, soy sauce, oil and seasoning — or maybe that’s just how my mother likes to cook her cuisine — but, it works.

My personal favorite? Adobo. The version I grew up devouring is comprised of meat (my mother uses pork; I use chicken) that has been browned in oil, garlic and soy sauce then marinated and left to boil in a mixture of water, vinegar, and alongside potatoes, red bell peppers and onions.Lumpia, Filipino food, Photo: Sung Sook, Flickr

Then there’s lumpia; my own jaw dropped just thinking about it. I haven’t met one person who dislikes this delicacy.
In short, it looks like an egg roll, and stuffed inside is ground beef (again, the way I was taught), carrots, green onions, water chestnuts and egg. Roll it, fry it, dip it in sweet ‘n sour sauce, and eat it.

Have I made you salivate yet? Then peruse over the list of Filipino restaurants considered favorites in the Phoenix area. Google the directions or punch it into your smartphone’s navigation, and go!


Eggroll Lumpia Factory

2986 N. Alma School Rd.
Chandler, AZ 85224
(480) 722-9095


Halo Halo Kitchen

3553 W. Dunlap Ave.
Phoenix, AZ 85051
(602) 324-9670


Casa Filipina Bakeshop and Restaurant

3531 W. Thunderbird Rd.
Phoenix, AZ 85053
(602) 942-1258


Wholly Grill

66 S. Dobson Rd.
Mesa, AZ 85202
(480) 567-4992


Hey Joe Filipino Street Food

14 E. Pierce St.
Phoenix, AZ 85004
(The location changes; check their calendar.)
(602) 410-8115

Brain State Technologies, Scottsdale, Ariz.

Balancing Brainwaves with Brain State Technologies [VIDEO]

Lee Gerdes, founder and CEO of Brain State Technologies; Photo: Brain State TechnologiesAZNow.Biz recently took a trip to Brain State Technologies in Scottsdale, Ariz. where thousands have balanced and harmonized their brainwaves using state-of-the-art technology.

It’s called Brainwave Optimization with Real-Time Balancing, and it pinpoints the brain to become more clear minded, improve performance and increase one’s health and wellness.

Thousands have tried it and have successfully addressed and relieved symptoms of PTSD, anxiety, insomnia, addiction, and ADHD; and it has helped with lack of concentration, stress, weight management, and much more.

Emily Johnson, a technologist at Brain State Technologies, demonstrates in the video below how they balance one’s brainwaves in a non-intensive, holistic way.

The full story, including an interview with Lee Gerdes, founder and CEO, was published in the July/August issue of Scottsdale Living. Pick up your copy at the Home & Design Idea Center.


The video was filmed and edited by Cory Bergquist.

[stextbox id="grey"]

If You Go to Brain State Technologies

15150 N Hayden Rd., Suite 106
Scottsdale, AZ 85260
(480) 588-6840



Sonoran Boulevard Project, North Valley, Homeowner Concerns

Sonoran Boulevard Project Raises Concerns From Local Homeowners

Construction for a road in the northern Valley is underway, but not everyone agrees with it, especially homeowners in the area. Issues have surfaced regarding the nature and purpose of the road and its impact on the surrounding neighborhoods.

The Sonoran Boulevard project broke ground this month, but it won’t be completed until 2013.

According to Councilwoman Peggy Neely, Sonoran Blvd. will be the only east-west connection from Interstate 17 to Cave Creek Road between Deer Valley Road and Carefree Highway. It will also be an environmentally sustainable project, with the construction of a multi-use trail leading people through the Sonoran Preserve, which some hope will raise awareness of the area.

However, the Sonoran Citizens Improvement Association disagrees with the intent of the project. They also believe the project misused public funds (Proposition 400) in an effort to defraud the taxpayers. This will be covered in the second part of the series.

Clif Freedman, president of Sonoran Citizens, says they are not trying to stop the road from being built, but to change the nature of the road, as well as maintain a safe environment for the community. Freedman calls Sonoran Blvd. the “road to nowhere.”

The road presents a public safety hazard throughout the community, Freedmans says. Home values will further decline, and the road will bring 50,000 cars into the community with no outlet to neither the I-17 nor the Loop 303.

And word has spread that the wrong road is being built. One road, previously named Dove Valley Road, would have connected to Loop 303. The road was renamed to Sonoran Blvd., and some say officials aren’t building the road originally planned, because it doesn’t connect to the 303.

Stay tuned for the next part of the series about the Sonoran Boulevard project.

All-Star Game 2010 Festivities, AZ Business Magazine May/June 2011

82nd Annual MLB All-Star Game Arrives In Arizona Just In Time

82nd Annual MLB All-Star Game 

Arizona catches a much-needed break this summer when the 82nd Major League Baseball All-Star Game rolls into Chase Field in Downtown Phoenix in July.

“It’s a big year for the Diamondbacks,” says Derrick Hall, president of the Arizona Diamondbacks. “We have the opening of the new spring training complex, the All-Star Game, which we wanted for so many years, and the 10th anniversary of that World Series from 2001.”

FanFest 2010, AZ Business Magazine May/June 2011The Diamondbacks winning the 2001 World Series is significant for several reasons: it was an incredible moment in Arizona sports history, it benefited the local economy as media exposure put Metro Phoenix in the national spotlight and those who came pumped millions into the state’s coffers.

But since that memorable fall — the series went to a deciding seventh game at Bank One Ballpark, now called Chase Field — Arizona has been hit hard by the recession, with the summer months bearing most of the brunt.

The All-Star Game couldn’t have come at a better time. The festivities surrounding it — the Home Run Derby, Futures Game, Legends & Celebrity Softball Game and FanFest at the Phoenix Convention Center — will open the event to thousands of fans and inject nearly $67 million into Arizona’s economy.

This approximation includes money spent by All-Star Week visitors, including sponsors from MLB, on lodging, transportation, food and any other accumulated costs from visitors’ stays in the Valley and Downtown Phoenix.

Hall says with FanFest taking place downtown, All-Star Week will also create some jobs.

It is estimated that more than 100,000 visitors from all across the country will attend, with past All-Star Games filling
between 14,000 and 16,500 hotel rooms in host cities, which should boost hotel business in Downtown Phoenix.

Hall of Famer Dave Winfield, AZ Business Magazine May/June 2011In addition to the throng of fans, sports-related programming and national outlets such as the MLB Network and ESPN’s Baseball Tonight will be broadcasting live from Phoenix, spotlighting the Valley with tremendous media exposure.

The 2009 All-Star Game in St. Louis was covered by more than 2,000 broadcasters, writers and photographers and reached a television audience of more than 14.6 million viewers in 230 countries, according to Major League Baseball.

“To put this exposure in perspective, consider that corporate sponsors attached their names to various All-Star events in 2009 realized more than $38 million in media values,” says Scott Dunn, communications consultant for the Greater Phoenix Convention & Visitors Bureau. “Now consider that Greater Phoenix’s brand will be implicitly connected to every All-Star event.”

Hall says he hopes this will prompt more tourism to the area in the future, as well.

“We’re going to have a lot of visitors coming for the first time, coming in from all over the country, just as they did for the World Series,” Hall says. “I want them to be blown away at the friendliness and knowledge of our staff, the beauty, comfort and safety of our building … we’re going to showcase some initiatives we have that no other teams do.”

Futures Game 2010, MLB, AZ Business Magazine May/June 2011The media exposure and the out-of-state visitors’ low expectations, especially regarding the temperatures, should have been two factors that made Hall sweat, but he and his staff are well prepared.

“According to feedback from MLB, we’ve been more organized and more proactive than any other team MLB has dealt with,” Hall says proudly. “We’re taking the initiative in each and every area.

“It’s their show, but they’ve accepted most of our recommendations; they’re really pleased with our efforts. Our results should be good if not better than any other All-Star Game.”

While Hall and his staff have their bases covered, it wasn’t an easy task bringing the All-Star Game to the Valley, especially during the summer months.

Improvements and additions to the stadium were made in order to eliminate any major concerns. In addition to renovations, including the upgrading of the video board, stadium lights and party suites specifically for the All-Star Game, a shade structure with solar paneling has been built at the entrance of the stadium in partnership with APS.

Also benefiting will be Valley charities. A number of groups recommended by Hall will receive proceeds associated with some of the events to the tune of $1.5 million to $2 million.

“I’m hoping the community supports this just as a point of pride,” Hall says. “This is something every team wants, but not every team gets. Let’s really take advantage of having the game here; let’s be proud.”


[stextbox id="grey"]

If You Go to the MLB All-Star Game

Chase Field
401 E. Jefferson St., Phoenix
July 12, 2011
Tickets: (602) 514-8400

All-Star Week Schedule:

July 8-12: All-Star FanFest at
Phoenix Convention Center

July 10: All-Star Futures Game
& All-Star Legends & Celebrity Softball Game

July 11: All-Star Workout Day
at Chase Field featuring the
Home Run Derby

July 12: 82nd MLB All-Star
Game at Chase Field



Arizona Business Magazine May/June 2011

Video of the Week: "Words"

Video Of The Week: “Words”

Our video for the week is “Words” — a captivating, fantastic film by Will Hoffman and Daniel Mercadante, which accompanies Radiolab‘s Words episode.

This video is more than just a montage of images. These clips, seamlessly strung together in a stunning way, show the versatility of common words and their usage.

Your challenge? Figure out which nine words are represented throughout the video.

But don’t think too hard; remember, they’re common, everyday words.

Think you’re up for it?

If you think you’ve figured it out, leave a comment with the keywords, and we’ll let you know if you’re correct!


AZNow.Biz Video of the Week: Mother's Day

Video Of The Week: “Mother’s Day”

With so many videos on the web, it’s time consuming to sift through them all. This is why AZNow.Biz is beginning its “Video of the Week” series where we’ll post a must-see video every Sunday.

These videos may be recent, and they may be years old — either way, they’ve made an impact on YouTube viewers, and we want to make sure you’re not missing out.

For our very first post, we’re highlighting Mother’s Day. So, let’s show mom just how much we care for her…and make her laugh, too.

While this is a five-year-old video, viewers still get a kick out of it, and its view count continues to increase.

Happy Mother’s Day!

Westin Phoenix Downtown, CityScape - AZ Business Magazine May/June 2011

Westin Phoenix Downtown Offers Business Travelers An Intimate, Relaxing Stay

Welcome to the 11th floor, the first floor of the Westin Phoenix Downtown, a truly distinct experience that will cater to your senses — relaxing and rejuvenating from head to toe and from within and out.

As the elevator doors open, you’re immediately engulfed in the Westin’s signature White Tea aroma, and tranquil music soothes your mind and body. Roaming the spaciously wide halls with their high ceilings, the earth tone color palette helps establish feelings of Zen and peace.

But with nearly 3,000 total rooms in Downtown Phoenix, how does the Westin even begin to compete with the other renowned hotels?

“This is what (we) have to contribute to the downtown mix — a level of luxury, service and style,” says Sally Cooper, PR consultant for the Westin Phoenix Downtown. “This hasn’t been here before.”

Construction at the Westin, located from the 11th and 18th floors of the 26-floor Freeport-McMoRan Center, began in November 2010 and opened in March. David Sobek, director of sales and marketing at the Westin Phoenix Downtown, says locating the hotel within the Freeport building allowed them to open their doors much sooner, and with significantly less work involved (Perini Building Company was the general contractor).

The Westin offers fewer guest rooms than most with a total of 242 rooms on six floors — 400 rooms fewer than the next smallest downtown hotel. However, each room is at least 540 square feet compared to the typical 350- to 400-square-foot rooms in other downtown hotels.

Guests can choose from three different types of rooms, including the deluxe guest room; 21 corner studio suites at 720 square feet; and seven, one-bedroom suites at 740 square feet.Westin Phoenix Downtown, Deluxe King Room - AZ Business Magazine May/June 2011

“You normally don’t build rooms this big,” Sobek says. “Hotels make more money with smaller rooms, but because it was an office space, we benefited from the space.” The Westin also is adding to the nearly 200,000 square feet of meeting space already offered among the hotels within the Downtown Phoenix area. The hotel caters to the individual business traveler, who Sobek says is the market bouncing back first, as well as smaller market meetings.

Sobek believes the Westin will be the hotel business travelers will choose because of its size, service and level of comfort.
“I think we have a niche that doesn’t currently exist because we are that upscale business hotel in downtown,” Sobek says.

Despite its intimate feel, the Westin also features dramatic floor-to-ceiling windows in its conference rooms and pre-function areas. These windows boast panoramic views of Downtown Phoenix, including the picturesque desert and the bordering Camelback Mountains, as well as notable venues such as the Phoenix Convention Center, Chase Field and US Airways Center.

As for Downtown Phoenix visitors and those working in the area, they can take advantage of the Westin’s Latin-inspired, independent, American restaurant Province.

[stextbox id="grey"]

If You Go:

The Westin Phoenix Downtown
333 N. Central Ave., Phoenix
(602) 429-3500

By The Numbers:

Total conference space: 15,244 square feet
Floors occupied: 11-18
Deluxe guest rooms: 214
Corner studio suites: 21
One-bedroom suites: 7


Arizona Business Magazine May/June 2011

SmartLipo - Scottsdale Living May/June 2011

SmartLipo Sculpts Your Body Into Shape With Laser-Assisted Liposuction

SmartLipo Sculpts Your Body Into Shape With Laser-Assisted Liposuction

With the arrival of summer comes a desire to be physically fit and look your best, especially when you’re dressed down to the bare minimum. Areas you’ve never noticed before stand out; your arms, back, thighs and neck could all look better, but exercise and diets have proven unsuccessful.

But over the past year or two, Scottsdale residents have been showing increased interest in one particular method of sculpting their bodies when other weight-loss methods have failed. It’s called SmartLipo, and this is the time of the year when Dr. Bryan Gawley, a Scottsdale plastic surgeon at Gawley Plastic Surgery, receives many requests for those in need of a perfect summer body.

SmartLipo precisely targets, via a laser, those small pockets of fat in areas of the body where that extra bit of stubborn flab is unwanted. The laser’s heat melts and destroys fat, coagulates vessels and sometimes tightens skin. The fat is then sucked away.

Considered the least invasive liposuction technique available, SmartLipo has fewer side effects, including smaller incisions and scars, and a shorter recovery period — days instead of weeks.

The most popular areas for fat removal, according to Gawley, are the neck, lower abdomen, outer thighs and arms.

But, Gawley stresses that SmartLipo works best on patients who are healthy, have good skin quality and are targeting a specific, smaller area of fat.

“Patients with excessive amounts of fat, larger treatment areas or really loose skin or poor skin quality are not ideal for this type of procedure,” Gawley says.

For those who do qualify, Gawley has seen positive results, with a quarter of his patients returning for additional procedures.

“(SmartLipo) is the second most commonly performed procedure after breast augmentation, and patients are really happy in general,” Gawley says. “(They) come back commonly for other areas that they cannot treat with diet and exercise.”

And SmartLipo isn’t just for women. Gawley says he has seen an increasing number of men seeking physical fine-tuning.

For those interested and who qualify, SmartLipo varies in cost depending on the surgery, with the average cost per area ranging from $2,000 to $2,500.

For more information, visit www.gawleyplasticsurgery.comor call (480) 860-2173.

[stextbox id="grey"]Bryan W. Gawley, M.D.
8913 E. Bell Road
Suite 101B
Scottsdale, AZ 85260
(480) 860-2173[/stextbox]

Scottsdale Living Magazine May/June 2011