Author Archives: Marsha Friedman


Which Social Media Platforms are Right for You?

social.media

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone… Read More →

Twitter IPO is Prompting Changes for Users

Twitter
September 30, 2013 by in Featured | Marketing | Social Media

About two months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients. Tools were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on Sept. 24 that Twitter had already formally taken steps toward going public back… Read More →

The ROI of Social Media

social media marketing

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather,… Read More →

Social Media Marketing in Times of Tragedy

social media day
April 23, 2013 by in Featured | Marketing

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The age of digital marketing brings… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

iphone
December 24, 2012 by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

Does Your Online Presence Pass the Truth Test?

November 26, 2012 by in Business News | Marketing

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros… Read More →