Author Archives: Meryl Fishler


The gamification of marketing

gamification

For centuries, games have been a paramount element of society. Now, marketers have found a way to harness the power of games to change the way businesses engage with customers. Gamification is the application of game intelligence and mechanics in non-game contexts to engage users. Hoping to capitalize on the more than 183 million active… Read More →

How Does ‘Vaping’ Fit Into Workplace Smoking Bans?

vaping

In 2006, Arizonans made their voices heard by passing the Smoke-Free Act, which prohibits smoking tobacco products in places of employment, but where do electronic cigarettes and “vaping” — the act of inhaling water vapor through a personal vaporizer or electronic cigarette — fit into the equation? In the past 8 years e-cigarettes have become… Read More →

Could fantasy football land you in jail?

The-League-Draft
September 26, 2014 by in AZ Business Magazine | Featured | Legal | Sports

With football season here, fantasy leagues are scoring big with sports fans. But, what may throw many Arizonans for a loss is many sports fans’ favorite pastime can also be a crime. The multi-billion dollar fantasy sports industry is illegal in Arizona, creating potential legal risks and gray areas for fantasy sport enthusiasts. Since fantasy… Read More →

PHXFW 2014: Meet Hues of Ego

Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry… Read More →

PHXFW 2014 emerging designer State Forty Eight

Arizonan pride runs deep in State Forty Eight’s founders Michael Spangenberg and Nick and Stephen Polando. Arizona-made and founded, this line changes the way you can show your pride for Arizona through street wear that merges passion for the 48th State with forward-thinking designs and quality fabrics.

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry… Read More →

Scottsdale company pools world’s beauty secrets in skincare line

Derivations_UltBodyCreme, WEB

Women from all corners of the globe might not have a lot in common, but one thing for sure is that they all strive for beauty. Two Scottsdale women, Tanaha Hairston and Dr. Jennifer Haley realized that there was a shortage in skincare products that work for a wide range of ethnicities and mixed ethnicities.… Read More →

RA Sushi rolls out refreshing summer menu

RA Sushi, WEB

RA sushi rolled out its summer menu, which offers a little twist on many traditional Japanese staples. The summer menu, offered through September, gets started with a great edamame wonton appetizer. This offers a great spin on a RA favorite, the edamame dip. The lightly fried wontons are filled with a creamy edamame cheese mix. … Read More →

In the Mix: July 25 and 26

Overwerk-Main

All across the Valley this weekend, the bass will be dropping, electric dance music will be raging, and you do not want to miss it. Some of the genres most unique and diverse DJs in the game will be on stage this weekend. STEVE LIONS @ MAYA DAY + NIGHTCLUB Jeff Montalvo began his musical… Read More →

How to protect AC unit during monsoons

Erik in front of building high res July 2014

Is your air conditioner ready for the dust storms, torrential downpours, thunder and lightning that is monsoon season? When an air conditioning system stops working during an Arizona summer, it is the worst and it can be very costly to repair or replace. Preventative maintenance is key to keeping you cool in the hot summer… Read More →

In the Mix: Trapfest, John Dahlbäck, DJ Skratchy

Catch ETC! ETC! at Trapfest

TRAPFEST W/ ETC!ETC!, OoKAY, & TROPKILLAZ @ THE PRESS ROOM This weekend is starting off with a bang in downtown Phoenix with Trapfest, presented by  Crowdsurf Concerts & Relentless Beats. Trapfest will featuring ETC! ETC!,  Ookay, & Tropkillaz. LA born and raised producer ETC!ETC! has spent most of his studio life in the Electro House genre,… Read More →

Valley’s TRUMatch offers ‘Love MBA’ for singles

Leslee Alexander Gibbs, founder of TRUmatch

From being too busy to date to having countless dates with no chemistry, finding that special someone is not an easy task. Leslee Alexander Gibbs, founder of TRUmatch, believes she has developed a solution to dating fallacies with her TRUmatch program. When Gibbs opened her promotional modeling agency, Event-pros, more than 20 years ago, she… Read More →

Things to do this weekend

123RF

This weekend, there is something for everyone to do all day and all night. You can rock out at a music festival or pool party and keep the party going all night at the grand opening of a new club. If you want to spend your evenings doing something a little more low key visit… Read More →

In the Mix: Hottest club shows July 8 to 14

DJ LuJan

Scottsdale will be graced by some of the most talented and diverse DJs in the game this weekend. Up-and-coming talent, a Valley native and veteran names will be headlining at some of the top venues all weekend. MILO & OTIS @MAYA DAY + NIGHT CLUB Milo & Otis, a side-project between two Orlando based DJs… Read More →

Summer makeup tutorials with Scottsdale 16′s Tonya Gabriel

makeup

Feel good and look beautiful this summer with step-by-step makeup hints and tricks to get that perfect summer looks from Scottsdale 16’s Tonya Gabriel. The Scottsdale 16, a part of Steve LeVine Entertainment & Public Relations, is a group of young, beautiful women in Arizona who are booked for a variety of events across the… Read More →

Meet the Models of Scottsdale 16: Mel Rodriguez

Scottsdale 16, a part of Steve LeVine Entertainment & Public Relations, is an elite group of young, beautiful women in Arizona who can be booked for a variety of events. These outgoing women provide a professional yet fun vibe to any atmosphere hosting corporate parties, special events, modeling for promotional or runway shows. Meet Scottsdale… Read More →