Author Archives: Stacy Ayiers

Stacy Ayiers

About Stacy Ayiers

Stacy Ayiers is a graduate student at Walter Cronkite School of Journalism Arizona State University. She has written articles for Arizona Republic and West Valley View. A published Author of The Elevator Ride and working on her second book, Married Women, Stacy started writing in a journalism course as a freshman at Mountain Pointe High School. Her goal is to continue to learn how to provide real news efficiently.

Going green 2011

10 Ways To Go Green For Free In Your Home

“Going Green” is more than a term for saving our planet; it’s a lifestyle. Changing the way you perform everyday household activities can help you save money, energy and time.

You don’t have to leave home or spend money to turn your house green. The following simple activities take little to no effort to increase your home’s green power. You’ll feel better about yourself knowing you’re doing something to help the environment without spending any green.

open curtains 2011, Flickr d'n'c

1. Open Curtains

Leave your curtains open for as long as possible. Allow the daylight to brighten your home. According to Salt River Project’s Website (SRP), on average, lighting accounts for about eight to 10 percent of the energy bill. Turn off lights when you are not using them. The myth turning your lights on and off costs more is wrong. You save more energy turning them off than leaving them on.

drink tap water 2011, Flickr TheGiantVerm

2. Drink Tap Water

It’s no secret that water bottles load our landfills and take an average of 700 years before they decompose. Drinking tap water will not only cut down the price to dispose of plastic bottles, it will cut down the price to make them. According Refillnotlandfill.org, if everyone in New York were to use a reusable water bottle for one week, 24 million bottles would be saved. Switching to tap water will reduce waste and conserve resources.

clothes dryer 2011, Flickr Tracy O

3. Clean The Lint Screen In The Dryer

Taking the lint filter out of the dryer and cleaning the fuzzy fur only takes a few seconds, but can save you a pretty penny. The dryer filter collects fluff while drying clothes and most people forget to clean it. When the filter is dirty it takes longer to dry clothes causing the dryer to work harder and longer using more energy in the process. By cleaning the lint filter after you dry each load you reduce the risk of a higher electric bill, waste of resources and damaging your dryer.

compuer 2011, Flickr Si1 very

4. Turn Your Computer Off At The End Of The Day

Although there is an energy saver (sleep or standby) option on your computer that allows the screen to go black and conserve energy, the computer is still receiving electricity and, therefore, costing you money. A typical desktop computer can use between 65 to 250 watts, a laptop can use 15 to 60 watts and a monitor can use 15 to 70 watts. For example, leaving your 100-watt light bulb on all day for a month costs about $5, and that’s just one bulb. On average, $15.60 is the cost for leaving your computer on all month. Turn your computer off at the end of the day so it can rest, and you can save money.

plastic bags 2011, Flickr Swanksalot

5. Recycle Plastic Bags

After you come from the grocery store, don’t throw away those plastic bags, keep them in a drawer. When you need a small bag to go in your office, bathroom or bedroom trash bins, utilize those. Reusing plastic bags reduces the waste of plastic going in the recycling bins and later to the landfill. If you have no need for trash bags, get a plastic bag recycling bin and dispose of them properly. According to Plasticbagrecycling.org, in 2006 more than 812 million pounds of plastic film and bags were recycled, which is enough to manufacture nearly 1,500,000 composite lumber decks.

shower 2011, Flickr Spring Dew

6. Take Shorter Showers

Taking shorter showers save on wasted water and money. The typical shower time should be five minutes or less. Water is used at about 2.5 gallons per minute costing $2 per 1000 gallons, equaling .005 cents per minute.  That number may seem small but what’s important and worth knowing is how much water you will save. In one year, doing this simple task could save 4,500 gallons of water.

laundry 2011, Flickr mysza831

7. Line Dry Laundry

No, it isn’t the 70’s and almost everyone has an electric clothes dryer, but many people put clothes in the dryer that could be hung on a line. Jeans are a perfect example of something to line dry. They are weighty and take more energy to dry. Hanging heavy-duty clothes out to dry saves money, keeps clothes looking newer longer and cuts down drying time. Arizona is a dry state — take advantage of the heat.

paying bills 2011, Flickr bandita

8. Get Bills Online

The Internet has taken over in communication. Take advantage of that by receiving your bills online. You’ll save the company printing the bills money, and they will stop charging you a delivery fee — saving you money in return. When logging on to your accounts to pay your bills, choose the option that says “go paperless,” and they will start sending your bills to your email address. You will no longer receive a paper bill, and by doing this you will reduce paper waste.

junk mail 2011, Flickr Charles Williams' photostream

9. Stop Junk Mail

I can’t think of one person who doesn’t get annoyed by the junk mail filling their mailbox. Not only is it irritating, it packs our garbage bins faster than you may think. Credit card offers, catalogs, newsletters and fliers from places at which you don’t shop go from the mailbox to the trash bin. Stop receiving junk mail by visiting DMAConsumers.org (The Direct Marketing Association’s Mail Preference Service). It may take a few minutes, but you will stop getting wasteful mail.

tell friends 2011, Flickr Comedy nose

10. Tell Friends About Going Green

There is no chore in talking to our friends. Next time you’re on the phone with a friend tell them of money saving green tips to use for themselves. Word of mouth is the biggest advertising agent. Getting another person to improve their living habits to support the environment will benefit everyone around them, including you. Don’t forget to remind them to pass the news along.

black history month 2011

Companies Devote Time To Black History Month

As we kick off Black History Month, Arizona companies devote time for sharing, caring and supporting ethnic communities. Employers understand the importance of spreading the love and have done so with educational scholarships, funding for schools and free entertainment.

USAA

United Services Automobile Association (USAA), an investment and insurance company, offers specific educational opportunities during this month. Classes on leadership skills, how to take control of finances and programs that support growth and opportunity are provided.

Payless  ShoeSource

Payless ShoeSource, a national shoe distribution company, offers the Inspiring Possibilities Scholarship Program, which supports the future of African American and other minority youth. Beginning Feb. 1, Payless will sell a limited-edition I believe accessory for $3. This accessory will be available online at Payless’ website and in 800 stores nationwide. The store will donate a minimum of $35,000 to the scholarship program. The program is designed to distribute about a dozen scholarships to African American and other minority youth for the 2011-2012 seasons.

Barnes and Noble

Barnes and Noble, the world’s largest bookseller, is honoring Black History Month with special events and promotions. They will have story-telling events, various speakers, tables with books for all ages, including picture books and autobiographies. An April Harrison tote bag will be sold; proceeds will go back into ethnic communities. Special pricing will be in place this month to support the learning, economic, social and political growth of African Americans. black history 2011, Flickr, See-ming Lee

Quicken Loans

Quicken Loans, the largest online loan servicing company, is giving away more than $20,000 in scholarships. Five years ago, Quicken Loans started giving away one of six scholarships ranging from $1,000 to $10,000 to each winner. The money goes to the child’s school of choice to help promote education and spread Black History. Joined with Fathead, a leading brand in sports and entertainment graphic products, they allow children to go online and register for the scholarships by stating why Black History Month is important.

Arizona State University

Arizona State University (ASU) celebrates Black History Month many ways, but the big talk is John Legend coming to ASU’s Tempe campus Feb. 8 for a free concert to anyone with a SunCard. Legend will have a brief discussion on what Black History means to him before signing some of his songs. Two free tickets are available to ASU students, faculty and staff.

AP and Associates/Phoenix International Raceway

AP and Associates, creator of the Checkered Flag Run in Arizona, will have celebrity appearances, NASCAR race, activities and major sponsors for inaugural event hosted by Second II None Motorcycle Club at the Talking Stick Resort and Casino and Phoenix International Raceway (PIR).  There will be over $50,000 in prizes and a chance to accompany PIR President Bryan Sperber to the trophy winner. They will be highlighting the diversity that motorcycle enthusiasts have along with supporting organizations that work to benefit local African American communities in both Phoenix and Scottsdale.

Northern Arizona University

Northern Arizona University (NAU) features a list of Black History events throughout the month. Men’s Basketball vs. Montana State will have Black Student Union students sitting together to show their support for NAU’s men and women basketball teams. Step Afrika is a step show, an art form born at African American fraternities, at the university for free. Apollo Night with Keedar Whittle, a reenactment of the historic Apollo Theatre, will show famous Black historic moments. And  month-end closing barbecue, sponsored by Coconino County African American Advisory Council, will have free food.


Black History Month is a time for everyone to get together and enjoy a piece of history that leads to a brighter future. For more information on Black History, visit http://www.infoplease.com/black-history-month/.

Write a Resume Correctly.

Resumes Have A New Look — Is Yours Outdated?

Today’s job market is scarce, and just as times have changed so has the way a resume is destined for either an interview or the round filing cabinet.

According to Michael Wong, Director of Career Services for the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, “The best information to include is relevant experience, skills, education and contact information.”

It’s all about branding — selling yourself, and the following are ways to brand yourself without shooting yourself in the foot.

Bold Your Name, Leave Out the Title

Add value to your name; bold your name, and leave out a title. People are more likely to hire you for your skills or values rather than your title. For example, instead of saying “Megan Smith, Journalist,” consider putting “Megan Smith, Determined Contributor” as a value. This tells the person reading your resume exactly what you will do for the company. If your name is hard to forget, you have a better chance of getting hired.

Emphasize With Email

Only include a professional email address and cell phone number for contact. Most companies don’t send letters anymore. Instead, they‘ll email or call you. If you don’t have a professional email, create one.  For instance, bigleggs@yahoo.com is not going to get the best reaction from a perspective employer. A simple email with your first and last name will do fine.

No Objectives

Objectives are nice to have but not needed on a resume. It tells what you are trying to accomplish, but doesn’t say who you are. No one wants to hire someone who is trying to become a journalist. They want the person that is a journalist.

For instance, if you meet someone that says they’re trying to be a good friend instead of saying they are a great friend, a red flag would tell you to dispose of them quickly. You want your resume to end up on the desk of the person who will hire you. Objectives keep you from that desk and into human resources, where it is filed for a position someone is aiming to be someday.

“Objectives can be a waste of space and vague,” said Wong. “They can also be taken the wrong way, and the company can think you are telling them what you want the company to be.”

Instead of objectives, list skills in which you are proficient. Employers are looking for a person who can do things with little training, so be truthful. If you aren’t that great in HTML, don’t put it on your resume. It is okay to mention it in an interview later.

“I would like to see a summary of qualifications instead of objectives,” said Wong.

Work History

After skills, include your work history. Employers want to know what type of experience you have, how long and how dependable you are. Longevity with a company stands out and relays you are looking for a place to remain. Don’t put every job you ever worked on your resume; put the jobs that are relevant to the position you are applying for.

On a resume, a job title doesn’t mean much in today’s society; instead, give a description. For example:

Instead of writing:  Technical Support Leader, Blue Bird and Bell

Write: Updated WordPress with HTML and JavaScript, Blue Bird and Bell

Education

Next, put your education. Don’t include every college or high school you ever went to. Include only the institutions in which you received a degree. If you have a GPA less than 3.5, don’t include the GPA. List the degrees you’ve received and the skills that were gained. By doing this you will create a clear picture of the person they are looking for.

Less Is More

The less information provided, the better. Never give anyone a reason to question your abilities in a position. And never include a picture, unless, of course, you are applying for a modeling job.

Social Media

In today’s society, a resume isn’t the only way to get to know a person. Companies are searching Facebook, Twitter and LinkedIn. If you have an account with any of the three multimedia powerhouses, be sure that they will review the type of person you say you are and the person they see on the site.

Delete party pictures with alcohol, nude or obscene pictures and comments that may be inappropriate. Corporations find a person shows their true self when they aren’t being managed, and this is how they find out that information in today’s world.

Be positive when submitting your resume, and remember your goal is to impress, connect and get hired.

Good luck!

Eddie Basha Jr., CEO And Chairman, Bashas' Family Of Stores, 2008

Eddie Basha Jr., CEO And Chairman, Bashas’ Family Of Stores

Eddie Basha Jr.

CEO and chairman, Bashas’ Family of Stores

Eddie Basha Jr., CEO And Chairman, Bashas' Family Of Stores, 2008

Describe your very first job and what lessons you learned from it.

I was 11 years old and it was summer vacation. My mom was making a cake and needed something for it, so she sent me to our family store on my bicycle to pick it up. When I got there, my Uncle Ike thought it was time I had a job, so he told me to go home, take my mother the ingredients for the cake, and come back and start sweeping the store. I pedaled home, horrified, and told my mother the crazy idea my uncle had. She agreed with my uncle! So I went back to the store, grabbed the broom, and I’ve never stopped working. What I learned from that experience is that a family business really is no respecter of age. It’s something that’s in your blood.

Describe your first job in your industry and what you learned from it.
My first job in the industry WAS my first job. What I learned is that in our business, it takes a team effort to be successful in each and every store. I might have been responsible for cleaning, but that was just as important as stocking, checking-out, bagging or managing. The central point is that it takes a team to operate a store — a team effort on everybody’s part to operate a vertically integrated company such as ours.

What was your salary?
If my memory serves me correctly (that was so long ago!), I believe it was 20-30 cents an hour … of which every penny went into my bank account.

Who is your biggest mentor, and what role did he or she play?
I had two very important mentors in my life. The first was my father, who shared with me his wisdom, his knowledge, his experience, his belief system. It was a great privilege to have so brilliant a father as a mentor. The second man who mentored me most was Don Cooper, deceased president of Bashas’. When my father died in 1968, I honestly wasn’t ready to run the business. Don took me under his wing and taught me the nuts and bolts of this industry. If it hadn’t been for Don’s mentorship, I’m not altogether certain Bashas’ would have survived.

What advice would you give to a person just entering your industry? July Cover 2008
I’d tell a person entering the grocery industry that it’s a lot of hard work, but there’s no greater privilege than contributing to a family’s mealtime. I’d also tell him or her to never forget to give back to the community that honors your business with its patronage.

If you weren’t doing this, what would you be doing instead?
If I weren’t a part of Bashas’, I’d be involved in some aspect of education. I was at Stanford studying to be a teacher when my Uncle Ike died in 1958. I nearly dropped out of school to come back and help my Dad with the company business, but he insisted I finish my studies. I did, and I ended up working in the family business. I’ve been passionate about education my whole adult life, and fortunately my work has afforded me the opportunity to serve our state’s educational system in many ways, but there’s a part of me that would love to have made education my career.


AZ Business Magazine July 2008 |