AllianceResidential announced the promotions of Tina Makssour-Mortera to senior vice president of performance and Alexis Vance to vice president of marketing. Based in the Phoenix corporate headquarters, both Mortera and Vance oversee a variety of operational efforts for the Alliance portfolio, which covers 24 major metropolitan markets and approximately 63,000 multifamily units.
In her role as Senior Vice President of Performance, Mortera oversees systems for talent acquisitions, curriculum development, recognition and engagement programs, as well as marketing and public relations. All efforts are designed to offer regional and site-specific support to optimize property performance and enhance the company’s culture. Mortera joined Alliance in 2011 as Vice President of Performance. Since then, she has established Alliance University, an online learning management system that delivers training targeted to the specific needs of each associate while making educational resources easily accessible, and Alliance TV, an in-house video news channel used to communicate with associates nationwide. Alliance TV segments take the form of video blogs, in which management team members introduce new programs and share ongoing company developments, or commercials designed to promote Alliance campaigns. Mortera also spearheaded the rollout of Alliance InStyle, providing on-site associates with high-quality, fashionable career apparel options in partnership with specialty apparel retailer The Limited. Mortera has more than 15 years of industry experience, holds a Masters in Art History and Archeology from Southern Methodist University and a Masters of Education from University of Phoenix. She is a certified Apartment Manager, an industry leader and speaker, and has been published in several professional journals.
Alexis Vance joined Alliance Residential in 2007 as National Director of Marketing and has been named Vice President of Marketing. In this role, Vance oversees the strategic direction and development of integrated marketing efforts, brand awareness, public relations and advertising initiatives for the company’s national portfolio. In 2012, she led the rollout of Alliance Resident Works, a state-of-the-art technology and marketing platform that provides industry-leading solutions to generate traffic. This platform ensures associates never miss a sales opportunity and deliver prompt customer service at every point of interaction. With nearly 10 years of marketing experience, Vance excels in business leadership, consumer marketing and product management. She is a graduate of the W.P. Carey School of Business at Arizona State University.