Bricks and cement may create a home’s foundation, but honesty and character build a solid foundation for young adults.

Tempe-based homebuilder Fulton Homes is partnering with KTAR Sports Radio 620 for the Fulton Homes Character Counts program. KTAR listeners will be encouraged to nominate a 12- to 17-year-old student athlete who has exhibited character. Beginning in November and continuing through April, one winner from all of the nominees will be chosen each month to win a $100 gift certificate to Sports Authority. At the end of the school year a celebratory banquet will be held for the top 12 finalists who exemplified true character and good sportsmanship, and one athlete will be awarded a $5,000 scholarship courtesy of Fulton Homes.

Every Tuesday a “Character Counts” segment will air on Sports Radio 620 during the Doug and Wolf Morning Show. Former NFL player Ron Wolfley and sports radio personality Doug Franz will discuss what builds great character in sports and the importance of good sportsmanship. Listeners will be invited to visit CharacterCountsAZ.com to nominate a local athlete who exemplifies great character through their actions. Each monthly winner – or “Good Sport” – will be interviewed on video by Ron Wolfley, and will be featured both on-air and online.

“Character is not something a person is born with; we must take responsibility to form and mold it,” Doug Fulton, Fulton Homes CEO, said.  “This program acknowledges the many young adults in our community who are excelling in both sports and in their own lives. Fulton Homes is proud to recognize good character in our young adults and the outstanding model of character they are exhibiting for others.”

The Character Counts program is another in a series of programs which include the Fulton Homes Noon Salute, Teacher of the Week, 2 Seconds is Too Long and Fence Patrol. For more on the Fulton Homes Character Counts program and others, visit www.fultonhomes.com.