Barrett-Jackson, The World’s Greatest Collector Car Auctions™, is upping the ante when it comes to best in show competitions. Held in downtown Reno, the Barrett-Jackson Cup is back for the 2nd Annual Hot August Nights Auction, July 31-Aug. 2, with a prize purse north of $100,000 and growing.

With the help of generous sponsors like General Motors, Ford, Sherwin Williams, Craftsman, Waterloo, Adam’s Polish and more, the purse has more than doubled since the inaugural event last year. The prize package and trophy top all other similar awards in the industry, with the added bonus of national television coverage. The Ultimate Best in Show trophy is awarded along with $30,000 cash and other huge prizes on the auction block and seen around the country on the National Geographic Channel.*

Barrett-Jackson’s historic partnership with the world’s premiere classic car and nostalgia festival, Hot August Nights, began in 2013 and proved to be a match made in car heaven. Since then, Autoweek named Hot August Nights a top-three destination in the world for automotive enthusiasts. Huge hype around the auction’s sophomore campaign is growing just as fast as the prize purse.

Judges Bobby Alloway, Pete Chapouris and Bob Millard, some of the most reputable names in the business, will pick a total of 25 cars from the downtown Reno “Show-n-Shines.” The Show-n-Shines are made possible through a partnership with The Eldorado Hotel Casino, Silver Legacy Resort Casino, Circus Circus Hotel and Casino and Harrah’s Reno. The 25 cars go to the downtown ballroom where the top five advance to the final ceremony on Saturday Aug. 2. Starting with fourth runner-up, the five finalist cars will enter the Auction Arena, one at a time, to receive their prize. The award ceremony culminates with the Ultimate Best of Show winner and presentation of the Barrett-Jackson Cup live in front of a television broadcast audience of more than 100 million homes during Barrett-Jackson Reno Auction coverage on the FOX family of networks.

The 2013 winner was a custom 1969 Ford Torino owned by George Poteet of Collierville, Tenn. and built by Troy and Jack Trepanier of Rad Rides by Troy. It was a highlight moment when Jack Trepanier, a keystone in the collector car community, accepted the award on the auction block. Sadly, Jack passed away in March of this year. Barrett-Jackson is dedicating the 2014 Barrett-Jackson Cup in his honor.

Entrants must be a registered participant of Hot August Nights and the Show-n-Shines. Register your vehicle or get more information by visiting HotAugustNights.net or calling the Hot August Nights Office at (775) 356-1956.