Avatar Sends an Eco-Friendly Message

You don’t need to be a sci-fi buff to love Avatar. James Cameron makes his much anticipated return to movie making with this alien biopic of epic proportions. Outfitted with a stunning visual landscape, strong cast and concept as well as a multimillion-dollar budget, the movie is sure to provide an out-of-this world cinematic experience.  (Especially if you see in 3D, like I did).

What you probably don’t know is that beneath the action-packed drama, Avatar sends an eco-friendly message. It makes a pretty strong statement against the wastefulness of our industrialized society. In the film a corporation will stop at nothing in order to obtain a rare, expensive mineral — including eliminating an entire indigenous species of people. The film promotes sustainability and preserving the gifts that our natural environment has bestowed upon us, instead of plundering our natural resources and placing a dollar value on something that is irreplaceable.  We as a society need to respect and value the natural resources we do have. If we continue to exploit them, the plotline in the film doesn’t feel that farfetched — rather a very scary glimpse into what our future may one day look like if we don’t implement changes.

This message really resonated with me and it’s great to see such current themes in movies. Though Avatar isn't the first film to include an eco-friendly storyline, his stunning visual effects highlighted this concept and helped drive such large crowds to see it. Marketing this film to young adults (it’s rated PG-13) was a great way to spread the message about sustainability and encourage individuals to become ecologically responsible. The entertainment industry is a perfect medium to send such a message and can really make an impact. Oh and if you couldn’t tell from this post, I loved the movie and would definitely highly recommend it. 

Photo Source: www.avatarmovie.com