ONEHOPE Wine is saving lives and has raised more than $600,000 since launching in 2007. Find out how this began and its major causes to date.
According to wine-loving Scottsdale resident Kristen Shroyer, giving back is good business.
After graduating from UA in 2005, she managed to merge her aptitude for business and passion for Pinot by taking a job with Gallo Wine Company in Southern California. It wasn’t long before Shroyer made life-long friends of her like-minded colleagues and rose in the company ranks, even moving Napa and Sonoma to host trade and consumer tastings at the Gallo Family Vineyards.
While making her mark, a colleague’s friend was diagnosed with cancer.
Within a year of learning about this, Shroyer joined together with seven colleagues with one crazy idea – develop a series of wines that would not only turn a profit, but help fund research for causes near and dear to their hearts.
ONEHOPE Wine was born.
Soon, the brand grew beyond the California border and brought Shroyer back to her hometown of Scottsdale, where today she works today.
ONEHOPE has expanded from that first varietal into several — each supporting a different cause.
“Personally, being the wife of a brave soldier who served in Iraq, I get the opportunity to have a daily reminder of what I do firsthand, and why I will always continue to do it,” Shroyer says.
To date, ONEHOPE has raised more than $600,000 since launching in 2007.
Below is an overview of each of the label’s major causes to date:
ONEHOPE Cabernet for Autism
An estimated one in every 92 children in the United States has autism or a closely-related disorder. The number of cases has risen dramatically since the 1980s. Genetics, vaccines and environmental circumstances are cited as potential causes, but consensus is hard to come by. Autism is the fastest-growing developmental disability affecting as many as one in every 92 births. Fifty percent of the Autism Cabernet sales go directly back to Autism research.
ONEHOPE Planet-Supporting Sauvignon Blanc
One way to help reduce the impact of our entire carbon imprint on the world is rather simple: the planting of trees. Trees convert carbon dioxide into oxygen. Not only that, they provide habitat for wildlife and create beauty that lasts generations. Everyone must do what he or she can if we are going to tackle global warming, and for our part, ONEHOPE plants one tree for every bottle of Sauvignon Blanc sold.
ONEHOPE Chardonnay for Breast Cancer
More women are living with breast cancer, surviving and remaining cancer-free than ever before; however, women in the U.S. have a one in eight lifetime chance of developing breast cancer, and a one in 33 chance of breast cancer causing their death. These numbers are unacceptable, and the truth of the matter is that we can, and must, do better. To that end, ONEHOPE donates 50 percent of profits generated from the sale of every bottle of our Chardonnay towards breast cancer research.
ONEHOPE Merlot for AIDS Research
Twenty years ago, an AIDS diagnosis was a certain death sentence, with victims typically suffering horribly painful and gruesome deaths. Thanks to research, awareness/education and recent medical breakthroughs, an AIDS diagnosis isn’t as dire, but still, one in 200 people around the world today are either infected by AIDS or carrying the HIV virus. ONEHOPE donates 50 percent of profits from every bottle of its Merlot toward the fight against AIDS.
ONEHOPE Zinfandel for American Heroes
Support our troops. Military families have always paid a steep price. Their sacrifices and the loss of their loved ones serving in our armed forces should be honored. One in 75 American troops who have gone to war has never returned. 4,735* souls have perished in the struggle for peace and security in the war in Iraq. ONEHOPE donates 50 percent of the profits garnered from the sale of every bottle of ONEHOPE Zinfandel toward troops and their families.
ONEHOPE Pinot Noir for Children’s Hospitals
Children’s Hospitals treat 17 million children yearly for every disease and injury imaginable, including 88 percent of pediatric cancer patients in the United States. While many normal hospitals can treat children adequately, pediatric specialists are often a better choice when it comes to treating rare afflictions that may prove fatal or severely detrimental to young children, in some cases before birth. ONEHOPE donates 50 percent of select Pinot Noir labels directly back to support children’s hospitals.