Social Media Archives

Obsession with social media drives increase in plastic surgery

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Snapping selfies and social media have changed life as we know it. Now, it’s changing the cosmetic surgery industry as we know it. “Social media is causing people to take a close-up look at themselves,” said Pablo Prichard, M.D., senior partner at Advanced Aesthetic Associates and chief of plastic surgery at John C. Lincoln Hospital.… Read More →

GoDaddy casts cute puppy for new Super Bowl ad

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GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and… Read More →

LaneTerralever Wins Best in Class Award at 2014 IMA’s

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Phoenix-based LaneTerralever is the recipient of the 2014 Interactive Media Awards (IMA) Best in Class for its All In website design and development. IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented by the non-profit organization, Interactive Media Council, Inc. (IMC). IMC is a group of industry… Read More →

5 tips for building a brand in 2015

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For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people. This one-to-many model of information flow has been upended… Read More →

5 Ways to Ensure Your Marketing Video Will Suck

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Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. “There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist… Read More →

GoDaddy Helps Small Businesses Create Online Stores

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GoDaddy, the world’s largest technology provider dedicated to small businesses, today announced the new GoDaddy Online Store, a product designed to make it easy for small businesses to create an e-commerce presence and sell products online. GoDaddy Online Store is the latest milestone in GoDaddy’s ongoing commitment to bring quality products and industry-leading platforms to… Read More →

7 Reasons to Bite Your Tongue in the Office

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Diane Gottsman is a national modern manners and etiquette expert, sought out industry leader, accomplished speaker, author and the owner of The Protocol School of Texas. Here are some of Gottsman’s tips and reminders to follow while you’re at work to keep your reputation intact and to avoid any turmoil with your peers: 1. You… Read More →

4 Emerging Trends in Social Media Marketing

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When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Will the Valley Embrace Google Fiber?

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Haynes & Company, a leader in innovative grassroots research and analytics for institutional investors, announced additional findings related to its study of Google Inc.’s high-speed fiber optic internet service in Kansas City. Google is considering bringing its ultra high-speed Internet network in Phoenix, Scottsdale and Tempe. Google launched the ultrafast internet service in Kansas City… Read More →

GoDaddy Acquires Email marketing firm Mad Mimi

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GoDaddy, the world’s largest technology provider dedicated to small businesses, announced it has acquired Mad Mimi, which helps small businesses connect with customers through simple, beautiful and effective email marketing. Mad Mimi’s easy-to-use applications, empathetic and knowledgeable customer care, and robust technology platform made the company a perfect fit for GoDaddy and its expanded offerings… Read More →

Maricopa Community Colleges hit big on social media

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Maricopa Community Colleges have reached a milestone in connecting with the community through social media. To date, Maricopa Community Colleges has been “liked” or “followed” upwards of 50,000 times across their top three platforms, Facebook, Twitter, and LinkedIn. Facebook makes up the bulk of engaged community members, having just reached 40,000 followers today. By comparison,… Read More →

Tips for better business Tweeting

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With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

Arizona Executives Don’t Vacation Without Smartphone

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BMO Harris Bank released a study today that found that most business owners and executives in Arizona do not truly “get away from it all” when it comes to vacationing. Seventy-three percent of the respondents admit to checking their work emails during their time off; albeit 11 percent lower than the national average. “Gadgets such… Read More →

5 P’s for Social Media Marketing Success

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Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing. For those charged with marketing, the biggest first step toward making social media an integral component of the plan… Read More →