Social Media Archives

5 P’s for Social Media Marketing Success

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Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing. For those charged with marketing, the biggest first step toward making social media an integral component of the plan… Read More →

Fisher & Phillips Updates FMLA Leave App

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Fisher & Phillips LLP announced that it has released Version 2 of its popular FMLA Leave Calculator App. The law firm has also added a web browser version of the app along with the iOS and Android versions. The earlier version of the app released last June has been downloaded more than 1,600 times and… Read More →

Jaburg Wilk Attorney to Present at Social Media Day

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Jaburg Wilk attorney Laura Rogal will be presenting at the fourth annual Social Media Day Phoenix on June 28th from 6 p.m. to 10 p.m. at the Renaissance Phoenix Downtown Hotel. Rogal will present the first seminar: “The Not-So-Fine Line of Social Media & Copyright Infringement.” In this presentation, she will discuss the potential legal… Read More →

How to Tweet your way to new sales

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Sales is all about relationships: Having a conversation, understanding a need and providing a solution. As a public forum, Twitter is a great place to listen, reply and reward. “Small businesses need to be active on Twitter because their customers are on Twitter,” says Bernard Perrine, CEO and co-founder of Twitter marketing company HipLogiq. Admittedly,… Read More →

How to Build and Monetize Your Social Media

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Chances are that you didn’t list your Facebook or Twitter accounts as business assets or sources of income on your tax return. But if social media consultant and network marketing expert Brian Krogstad is right, many of us will soon be doing just that, thanks to the launch of an innovative Internet-based business model, called… Read More →

Legal Tips for Small-Business Employers

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It’s Small Business Week, and we’re celebrating. According to the U.S. Small Business Administration, small businesses represent 97.1 percent of all Arizona employers and employ 44.8 percent of private-sector employees. In honor of Small Business Week, below are six hot employment law issues that all Arizona small-business employers should know: 1. At-Will: Arizona is an… Read More →

Platform Scottsdale: What are blogs for anyway?

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The other day we met with two of our good friends at their office, which doubles as a brick-and-mortar shop, from where they plan parties and sell any and everything you’d need to throw a good one. We got to talking about blogging (it’s a huge part of what we do, after all) and one… Read More →

Social Media Day slated for June 28 at downtown Phoenix hotel

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Social Media Day is coming to Phoenix (#SMDAYPHX) for the fourth annual celebration on June 28, 2014, but this time with a renewed vision under new leadership. Social Media Day was created by social media giant Mashable in 2010 to celebrate the digital revolution, and has grown tremendously since its inception. Today, Social Media Day… Read More →

How to Market Effectively Using Facebook

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It seems nothing changes faster than the big social media platforms — Facebook, Twitter, Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money after going public two years ago.… Read More →

Which Social Media Platforms are Right for You?

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If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone… Read More →

How should teachers, students, social media mix?

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A new national survey from University of Phoenix College of Education suggests K-12 teachers remain unclear and untrained about how to integrate social media into the classroom and whether to use it to engage with students and parents. In fact, a large majority (80 percent) of teachers worry about conflicts that can occur from using… Read More →

Can Facebook Cause the Holiday Blues?

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December 19, 2013 by in Featured | Healthcare | Social Media

The holiday season is ripe for trouble – unrealistic expectations and overburdened schedules can lead to mental distress. Now add the electronic equivalent of “keeping up with the Joneses.” “There is this drive to have our lives look like a television commercial.  The unrealistic nature of that can lead to a host of problems.  What… Read More →

Those Who Don’t Know You Are More Likely to Retweet

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Big news can spread like wildfire via Twitter, but did you ever think about why certain people choose to retweet? A new study from the W. P. Carey School of Business at Arizona State University shows — if someone doesn’t know you well, then he or she is actually more likely to retweet something significant… Read More →

ASU student ‘brains’ behind concussion tutorial

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For decades, the devastating effects of repeated concussions on the health of professional athletes was a well-kept secret – until it exploded into a national controversy. As investigative journalists reported scientific evidence of the long-term impact of head injuries on NFL players, the focus soon shifted to high school athletes. How could we protect their… Read More →