Social Media Archives

Jackie Wright becomes 1st female president of AZIMA

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The Arizona Interactive Marketing Association (AZIMA) has announced that Jackie Wright has been elected as the first female president in the organization’s six-year history, along with 18 new board members. Wright will lead the association in AZIMA’s mission of facilitating the understanding and application of interactive marketing and best practices amongst valley marketing professionals. The… Read More →

Best Western CEO David Kong launches blog

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With more than 40 years of experience in the travel sector and the longest tenure of any major hotel brand CEO, Best Western International President and CEO David Kong has a unique view from atop the hotel landscape. Kong will share his perspective – along with the personal stories that have defined his leadership journey… Read More →

ASU offers free media literacy course

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Arizona State University has launched its first-ever free online course titled “Media LIT: Overcoming Information Overload,” designed to help students understand, analyze and create media. The open, digitally-enabled course is the first of its kind offered by a major journalism program, and features guest speakers like New York Times public editor Margaret Sullivan, Wikipedia co-founder… Read More →

Is your mobile app putting customers at risk?

123rf.com: bloomua

Mobile apps are becoming big business for businesses. Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store’s apps to learn about discounts, access coupons and find daily deals. “The apps for financial institutions and retailers are getting greater… Read More →

Annual Social Media Day returns to Phoenix

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On Tuesday, June 30 from 9:30 a.m. to 7 p.m., Social Media Day Phoenix (#SMDayPHX) will be returning for its 6th annual celebration of all things social media at the Renaissance Phoenix Downtown Hotel. From learning about content creation and specific social media apps, like Instagram, to tools to assist with engagement and hearing from… Read More →

AZ Big Media newsletters get a fresh look

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AZ Big Media’s e-newsletters have been given a new look. “We publish more than 300 news stories each month at azbigmedia.com,” said Editor in Chief Michael Gossie. “We wanted our newsletters to reflect the breadth of coverage on the website, while giving busy business executives enough information to stay on top of the latest business… Read More →

D-backs reach 100,000 followers on Instagram

T Mobile IPhone

The Arizona Diamondbacks’ Instagram account (@Dbacks) surpassed 100,000 followers, its biggest milestone since the creation of the account in 2012 and nearly a 100-percent increase during the last 12 months. To thank fans, the team is encouraging its Instagram followers to nominate the biggest @Dbacks fan they know for a chance to receive a follow… Read More →

AZ Big Media starts social media merger

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AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real estate and lifestyle news. Currently, AA Big Media is maintaining separate Facebook, Twitter and Instagram accounts for each of its popular magazines, including Az Business, AZRE, Az… Read More →

ASU study reveals formula for app success

T Mobile IPhone

Americans love our smartphones, and we’re constantly downloading more apps to use on them. So, how do you know which apps are going to be the most worthwhile to get — the ones that will ultimately be the best sellers? A new study from the W. P. Carey School of Business at Arizona State University… Read More →

Locally made tip app, BRAVO, launches for Super Bowl

Courtesy of BRAVO
January 30, 2015 by in Featured | Mobile | Small Biz | Social Media

The Super Bowl is right around the corner, bringing with it a mass of more than one million people enjoying their Sunday at Super Bowl Central in downtown Phoenix. Vendors and activities will span from food to transportation services and most will provide a form of gratuity for their service and hard work. We live… Read More →

3 lead generation metrics every business should track

Content Marketing

It’s a bedrock truth that marketers must measure their efforts. Without tracking what works and what doesn’t, it’s impossible to refine and improve what you do. And yet the concept “measure what works” is deceptively simple. Marketing efforts occur across many channels at once, and each channel carries a different cost. The question is how… Read More →

Waste Management launches ‘Green in 15’ video contest

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Waste Management, the leading provider of comprehensive waste management services in North America, announced today the launch of the “Green in 15” social media video contest in advance of the 2015 Waste Management Phoenix Open. To enter the “Green in 15” contest, participants must creatively demonstrate how they will commit to going green in 2015,… Read More →

Obsession with social media drives increase in plastic surgery

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Snapping selfies and social media have changed life as we know it. Now, it’s changing the cosmetic surgery industry as we know it. “Social media is causing people to take a close-up look at themselves,” said Pablo Prichard, M.D., senior partner at Advanced Aesthetic Associates and chief of plastic surgery at John C. Lincoln Hospital.… Read More →

GoDaddy casts cute puppy for new Super Bowl ad

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GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and… Read More →