Social Media Archives

ASU study reveals formula for app success

T Mobile IPhone

Americans love our smartphones, and we’re constantly downloading more apps to use on them. So, how do you know which apps are going to be the most worthwhile to get — the ones that will ultimately be the best sellers? A new study from the W. P. Carey School of Business at Arizona State University… Read More →

Locally made tip app, BRAVO, launches for Super Bowl

Courtesy of BRAVO
January 30, 2015 by in Featured | Mobile | Small Biz | Social Media

The Super Bowl is right around the corner, bringing with it a mass of more than one million people enjoying their Sunday at Super Bowl Central in downtown Phoenix. Vendors and activities will span from food to transportation services and most will provide a form of gratuity for their service and hard work. We live… Read More →

3 lead generation metrics every business should track

Content Marketing

It’s a bedrock truth that marketers must measure their efforts. Without tracking what works and what doesn’t, it’s impossible to refine and improve what you do. And yet the concept “measure what works” is deceptively simple. Marketing efforts occur across many channels at once, and each channel carries a different cost. The question is how… Read More →

Waste Management launches ‘Green in 15’ video contest

golf

Waste Management, the leading provider of comprehensive waste management services in North America, announced today the launch of the “Green in 15” social media video contest in advance of the 2015 Waste Management Phoenix Open. To enter the “Green in 15” contest, participants must creatively demonstrate how they will commit to going green in 2015,… Read More →

Obsession with social media drives increase in plastic surgery

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Snapping selfies and social media have changed life as we know it. Now, it’s changing the cosmetic surgery industry as we know it. “Social media is causing people to take a close-up look at themselves,” said Pablo Prichard, M.D., senior partner at Advanced Aesthetic Associates and chief of plastic surgery at John C. Lincoln Hospital.… Read More →

GoDaddy casts cute puppy for new Super Bowl ad

puppy

GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and… Read More →

LaneTerralever Wins Best in Class Award at 2014 IMA’s

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Phoenix-based LaneTerralever is the recipient of the 2014 Interactive Media Awards (IMA) Best in Class for its All In website design and development. IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented by the non-profit organization, Interactive Media Council, Inc. (IMC). IMC is a group of industry… Read More →

5 tips for building a brand in 2015

branding - AZ Business Magazine April 2008

For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people. This one-to-many model of information flow has been upended… Read More →

5 Ways to Ensure Your Marketing Video Will Suck

National Bank of Arizona Video Contest, YouTube

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. “There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist… Read More →

GoDaddy Helps Small Businesses Create Online Stores

online

GoDaddy, the world’s largest technology provider dedicated to small businesses, today announced the new GoDaddy Online Store, a product designed to make it easy for small businesses to create an e-commerce presence and sell products online. GoDaddy Online Store is the latest milestone in GoDaddy’s ongoing commitment to bring quality products and industry-leading platforms to… Read More →

7 Reasons to Bite Your Tongue in the Office

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Diane Gottsman is a national modern manners and etiquette expert, sought out industry leader, accomplished speaker, author and the owner of The Protocol School of Texas. Here are some of Gottsman’s tips and reminders to follow while you’re at work to keep your reputation intact and to avoid any turmoil with your peers: 1. You… Read More →

4 Emerging Trends in Social Media Marketing

Content Marketing

When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Will the Valley Embrace Google Fiber?

internet

Haynes & Company, a leader in innovative grassroots research and analytics for institutional investors, announced additional findings related to its study of Google Inc.’s high-speed fiber optic internet service in Kansas City. Google is considering bringing its ultra high-speed Internet network in Phoenix, Scottsdale and Tempe. Google launched the ultrafast internet service in Kansas City… Read More →

GoDaddy Acquires Email marketing firm Mad Mimi

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GoDaddy, the world’s largest technology provider dedicated to small businesses, announced it has acquired Mad Mimi, which helps small businesses connect with customers through simple, beautiful and effective email marketing. Mad Mimi’s easy-to-use applications, empathetic and knowledgeable customer care, and robust technology platform made the company a perfect fit for GoDaddy and its expanded offerings… Read More →