Social Media Archives

7 Reasons to Bite Your Tongue in the Office

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Diane Gottsman is a national modern manners and etiquette expert, sought out industry leader, accomplished speaker, author and the owner of The Protocol School of Texas. Here are some of Gottsman’s tips and reminders to follow while you’re at work to keep your reputation intact and to avoid any turmoil with your peers: 1. You… Read More →

4 Emerging Trends in Social Media Marketing

Content Marketing

When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Will the Valley Embrace Google Fiber?

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Haynes & Company, a leader in innovative grassroots research and analytics for institutional investors, announced additional findings related to its study of Google Inc.’s high-speed fiber optic internet service in Kansas City. Google is considering bringing its ultra high-speed Internet network in Phoenix, Scottsdale and Tempe. Google launched the ultrafast internet service in Kansas City… Read More →

GoDaddy Acquires Email marketing firm Mad Mimi

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GoDaddy, the world’s largest technology provider dedicated to small businesses, announced it has acquired Mad Mimi, which helps small businesses connect with customers through simple, beautiful and effective email marketing. Mad Mimi’s easy-to-use applications, empathetic and knowledgeable customer care, and robust technology platform made the company a perfect fit for GoDaddy and its expanded offerings… Read More →

Maricopa Community Colleges hit big on social media

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Maricopa Community Colleges have reached a milestone in connecting with the community through social media. To date, Maricopa Community Colleges has been “liked” or “followed” upwards of 50,000 times across their top three platforms, Facebook, Twitter, and LinkedIn. Facebook makes up the bulk of engaged community members, having just reached 40,000 followers today. By comparison,… Read More →

Tips for better business Tweeting

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With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

Arizona Executives Don’t Vacation Without Smartphone

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BMO Harris Bank released a study today that found that most business owners and executives in Arizona do not truly “get away from it all” when it comes to vacationing. Seventy-three percent of the respondents admit to checking their work emails during their time off; albeit 11 percent lower than the national average. “Gadgets such… Read More →

5 P’s for Social Media Marketing Success

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Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing. For those charged with marketing, the biggest first step toward making social media an integral component of the plan… Read More →

Fisher & Phillips Updates FMLA Leave App

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Fisher & Phillips LLP announced that it has released Version 2 of its popular FMLA Leave Calculator App. The law firm has also added a web browser version of the app along with the iOS and Android versions. The earlier version of the app released last June has been downloaded more than 1,600 times and… Read More →

Jaburg Wilk Attorney to Present at Social Media Day

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Jaburg Wilk attorney Laura Rogal will be presenting at the fourth annual Social Media Day Phoenix on June 28th from 6 p.m. to 10 p.m. at the Renaissance Phoenix Downtown Hotel. Rogal will present the first seminar: “The Not-So-Fine Line of Social Media & Copyright Infringement.” In this presentation, she will discuss the potential legal… Read More →

How to Tweet your way to new sales

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Sales is all about relationships: Having a conversation, understanding a need and providing a solution. As a public forum, Twitter is a great place to listen, reply and reward. “Small businesses need to be active on Twitter because their customers are on Twitter,” says Bernard Perrine, CEO and co-founder of Twitter marketing company HipLogiq. Admittedly,… Read More →

How to Build and Monetize Your Social Media

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Chances are that you didn’t list your Facebook or Twitter accounts as business assets or sources of income on your tax return. But if social media consultant and network marketing expert Brian Krogstad is right, many of us will soon be doing just that, thanks to the launch of an innovative Internet-based business model, called… Read More →

Legal Tips for Small-Business Employers

Kami Hoskins

It’s Small Business Week, and we’re celebrating. According to the U.S. Small Business Administration, small businesses represent 97.1 percent of all Arizona employers and employ 44.8 percent of private-sector employees. In honor of Small Business Week, below are six hot employment law issues that all Arizona small-business employers should know: 1. At-Will: Arizona is an… Read More →

Platform Scottsdale: What are blogs for anyway?

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The other day we met with two of our good friends at their office, which doubles as a brick-and-mortar shop, from where they plan parties and sell any and everything you’d need to throw a good one. We got to talking about blogging (it’s a huge part of what we do, after all) and one… Read More →