Marketing Archives

5 tips for building a brand in 2015

branding - AZ Business Magazine April 2008

For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people. This one-to-many model of information flow has been upended… Read More →

Fingerpaint acquires Valley’s Olson Communications

Marketing action plan

Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, today announced the acquisition of Phoenix-based Olson Communications, a 13-year-old firm known for its work in the film, entertainment, real estate and hospitality industries. The acquisition will add public relations, content marketing and promotions to Fingerpaint’s scope of services, while also expanding its footprint to the… Read More →

5 Ways to Ensure Your Marketing Video Will Suck

National Bank of Arizona Video Contest, YouTube

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. “There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist… Read More →

Carrie Martz up for international business award

Carrie Headshot

Carrie Martz was named a Finalist in the Woman of the Year: Marketing, Advertising and Public Relations category in the 11th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program. The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees… Read More →

Arizona Lottery Unveils New Logo

92010246

The Arizona Lottery announced today a new logo, refreshing the 33-year-old brand with a redesigned logo and new look aimed to excite players now and in the future. The new logo features a modern take and contemporary style, conveying the fun and entertaining qualities of the brand. In-depth research and analysis of how and why… Read More →

Super Bowl Committee aims to reach Hispanics

urias

Urias Communications, a full service multicultural advertising and public relations agency was named Hispanic agency of record for the Arizona Super Bowl Host Committee. Urias Communications will be responsible for advertising, public relations and community engagement within Hispanic and other multicultural markets leading up to Super Bowl XLIX – 2015 in Arizona on February 1,… Read More →

4 Emerging Trends in Social Media Marketing

Content Marketing

When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Event planners create altruistic team-building projects

Building_Blocks

Falling back into your boss’ arms to build trust is about as fresh as the “chicken dance.” “We are moving into an era where people need to give trust by being 100 percent engaged with their co-workers,” said Todd Davis, founder of Fun Coach USA. “Statistics say only 30 percent of 100 million workers are… Read More →

Expert expects mega events to boost meetings industry

lights-city-landscape

When Cristin Barr, CMP, went to college, she was more interested in investor relations than guest relations. “At The University of Texas I studied Investor Relations, which took me to New York City for my first professional job,” said the current president of the Arizona Sunbelt Chapter of Meeting Professionals International (AzMPI). “For the past… Read More →

The gamification of marketing

gamification

For centuries, games have been a paramount element of society. Now, marketers have found a way to harness the power of games to change the way businesses engage with customers. Gamification is the application of game intelligence and mechanics in non-game contexts to engage users. Hoping to capitalize on the more than 183 million active… Read More →

Digital Marketing Firm Pyxl Headed to SkySong

Content Marketing

Pyxl, a leading full-service digital marketing firm recently named to the Inc. 5000 list for fastest growing privately-held companies, is going to make its new home at SkySong. The company is relocating from another location on N. Scottsdale Rd. and will move to its expanded, 2,500 square feet location at SkySong in December. Pyxl designs… Read More →

7 Business Lessons Learned from Cancer

cancer

I never set out to be a “survivor.” My life’s aspirations were pretty basic: become successful professionally, marry my soul mate, have two beautiful children and perhaps even retire early. Getting cancer certainly wasn’t on the list. But there I was, lying on the operating table the day of my surgery, shivering – not knowing… Read More →

Swadish named Biltmore’s PR and marketing manager

Samantha Swadish

The Arizona Biltmore, A Waldorf Astoria Resort has appointed Samantha Swadish to the position of public relations and marketing manager, announced General Manager Sheila Foley. “With her years of experience at a sister Waldorf Astoria resort, she brings the in-depth, insider knowledge and experience to step right in and begin successfully guiding our extensive marketing,… Read More →

R&R Partners expands into Mexico

r-and-r

R&R Partners has announced that the independent marketing communications firm would make its international debut, opening its ninth office through an ownership stake in CMV, a full service agency based in Mexico City. CEO Billy Vassiliadis will make the formal announcement September 12 during a keynote address entitled “Translating Success – Learning to Do Business… Read More →