Marketing Archives

Julie Watters hired as Phoenix Public Info Director

Downtown Phoenix, Photo: Flickr, squeaks2569

Julie Watters has been named Phoenix Public Information Director by City Manager Ed Zuercher, following a national recruitment. Watters comes from the city of Glendale where she spent 13 years, most recently as Communications Director. In Phoenix she will oversee the staff handling public information, and the city’s digital media team including the website, social… Read More →

MJ Insurance launches new website

Michael Bill, CEO of MJ Insurance.

MJ Insurance, a leading risk management and benefits consulting agency with more than five decades of successful service, has launched a revamped website that is optimized to support enhanced user experiences on multiple platforms and dazzles with a modern look. The sleek design allows users to seamlessly navigate through the new layout which highlights MJ’s… Read More →

Scottsdale-based China Mist refreshes branding

China Mist Tea Truck 1

Arizona-based China Mist Iced Tea, supplier of premium iced tea for the hotel, restaurant and foodservice industry, has rebranded to create a fun, playful image that will appeal to millennials and lead the way for new consumer-facing efforts.  “While most brands start out in retail, we started out in the foodservice business which has been… Read More →

Lavidge adds several new clients to roster

Content Marketing

Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster. Lavidge has partnered with East Valley Partnership, a coalition of civic, business, educational and political leaders dedicated to the economic development and promotion of the East Valley of Greater Phoenix. The partnership advocates for changes/improvements in… Read More →

Lead generation is the new frontier in advertising

sales

“Today’s buyer is 75-90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research. Technology has seriously changed the sales process. Buyers now search to find the seller – from listings and reviews to social media pages, we can find a company’s online… Read More →

Lavidge expands staff to support growing client base

Content Marketing

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra has been adopted by new and current employees across all divisions. Amy Singer joined the account service team as a senior account executive. Previously, she… Read More →

Vertical Measures earns interactive marketing honors

Marketing action plan

Phoenix-based Internet marketing agency Vertical Measures has been awarded two TIM digital marketing awards by AZIMA, the Arizona Interactive Marketing Association. The awards were held on Thursday, March 26th at the Phoenix Art Museum. Named after Sir Timothy Berners-Lee, the renowned father of the internet, the AZIMA TIM Awards were created to highlight the outstanding efforts of… Read More →

SocialWhirled contest promotes brands creativity

branding - AZ Business Magazine April 2008

SocialWhirled, the leading digital campaign publishing platform, launched its first in a series of contests to build a royalty-driven designer ecosystem. The series encourages visionary designers to showcase their talents by creating digital marketing campaign frameworks that can be accepted into the SocialWhirled library and then utilized by brands and their agencies of record. The… Read More →

How to market yourself as a law student

lawyer

What does marketing have to do with law school and the legal profession? It’s a skill many attorneys learn to master throughout their careers, but it’s one skill law schools don’t teach. Learning to market yourself as a law student can help you land internships, externships, clerkships, and potentially, your first job. Get Connected If… Read More →

TankGirl Marketing hires Nicole Rodriguez

manpower employment

TankGirl Marketing has welcomed to the team, Nicole Rodriguez. Nicole brings 10 years of experience providing graphic design, branding, and business development services to a wide variety of clients. An SMPS award-winning marketer, Nicole injects strategic marketing initiatives with creative humanity – crafting client-centric messaging with impactful design. She gives a fresh viewpoint from the… Read More →

R&R Partners selects 3 LaunchPad project winners

The R&R Partners Phoenix office named three local businesses as winners of its inaugural “LaunchPad” project, which was developed by R&R to elevate up and coming Arizona businesses.  Arizona Distilling Company, Broken Plate Concepts, and State Bicycle Co. will each receive at least $25,000 in free marketing and/or public relations services from R&R, an integrated communications… Read More →

Discount Tire earns Brand of the Year Award

tires

Discount Tire, the world’s largest tire and wheel retailer, today announced that the company has earned the 2015 Harris Poll EquiTrend® Auto Service Center Brand of the Year award for the third consecutive year.   Discount Tire was ranked higher than the nation’s other top auto service center brands by consumers nationwide. The complete 2015 rankings for… Read More →

Cramer-Krasselt earns top honors at Addy Awards

C-K’s Executive Vice President and General Manager Kristin Bloomquist.

It was one for the record books last Saturday, as Cramer-Krasselt swept four of the top five honors at the Phoenix Advertising Awards, the industry’s version of the Oscars. Among the wins: C-K’s Executive Vice President and General Manager Kristin Bloomquist was named the 2015 Ad Person of the Year; Ian Barry, the agency’s executive… Read More →

8 scientific steps for hiring the best salesperson

123RF.com, Copyright: ximagination

Is selling an art or a science?  Do new school algorithms and big data trump old fashioned methods such as a charming smile and a firm handshake? This has become an industry-wide debate, in fact, using more science and data is now a debate across all industries including “Money Ball” in sports or native advertising in… Read More →