Marketing Archives

Bluemedia, Duality PR help kidpreneurs take a stand

There’s nothing better on a scorching summer day than a nice, tall glass of lemonade – except when it’s being served up by a pint-sized kidpreneur who’s helping the community. In celebration of their respective company anniversaries this summer, bluemedia – the national signage firm behind the design, printing, fabrication, and installation of the biggest… Read More →

Silicon Desert Insider: Simplify social media strategy through integration

marketing strategy

The impact that social media and online review platforms have had on the bottom line of businesses cannot be understated. These mediums allow companies to share content, engage with consumers, advertise, expand a brand and more. Social media gives a brand personality, and more importantly, reinforces a positive or negative reputation. Marketers spend millions of… Read More →

LaneTerralever expands roster with Fortune 500 firm

The Church of Jesus Christ of Latter-day Saints' "I'm a Mormon" Campaign Launches

Marketing services agency LaneTerralever announced today the addition of a Fortune 500 client to its roster. Symantec, a publicly traded cyber security company based in Mountain View, Calif., has contracted with LaneTerralever to create a customer journey map and marketing content playbook to pinpoint the company’s customer experience, ultimately helping Symantec sales and marketing teams… Read More →

Top marketers honored at SMPS Arizona Awards

SMPS Arizona

Four firms and three individuals were honored Tuesday night at the 2017 Society for Marketing Professional Services (SMPS) Arizona Marketing Communications Awards held at Casablanca Rooftop Lounge in Old Town Scottsdale. The annual event recognizes excellence in marketing and communications by professional services firms in the design and building industries. The SMPS Marketing Communications Awards… Read More →

Scottsdale’s Tallwave acquires full-service digital agency

Tallwave CEO Jeff Pruitt

Tallwave, a Scottsdale-based business consultancy firm, acquired Ethology, a full-service digital marketing and customer service firm. Tallwave hopes its acquisition of Ethology will help expand the firm’s consultative and management services for clients. Tallwave launched in 2009, helping over 150 early stage and enterprise companies solve business issues, develop new products, enhance customer service and… Read More →

Enhance your company brand at branding workshop

creative offices

The team at Scottsdale-based Root + River is hosting a branding workshop to help business leaders enhance their brand. The half day workshop is geared towards business leaders, entrepreneurs and small business marketing directors or anyone looking to enhance their brand. Root+River says its half day workshop is designed to help business owners and experts build a brand that will last for the… Read More →

Silicon Desert Insider: Which Digital Marketing Platforms Deserve your Dollars?

It takes dedicated investment to an organization’s social media platforms or tools to determine what’s next and what’s not worth your time. The worst social media and marketing mistake a company can make is investing too much time, money and effort into a failing medium, while a strong presence on a thriving platform can increase… Read More →

2017 ADDY Awards honor best of Phoenix advertising

Each year, the ADDY Awards honors the best in advertising around the country, and the Phoenix Ad Club hosted the 2017 Phoenix Addy Awards on Thursday, Feb. 23. The awards ceremony honored many influential advertisers in the Phoenix area. President of the Phoenix Ad Club, DD Kullman said she saw huge strides in the quality… Read More →

BestCompaniesAZ names 100 Best Companies in Arizona

It is the purpose of BestCompaniesAZ and our calling – and has been for 15 years. We knew that better workplaces would create better lives, better communities, and more profitable businesses. Although it wasn’t about the money, the financial success was proven to be a benefit for best companies. Ten years ago, we were excited… Read More →

Five simple strategies for promoting customer satisfaction

by in AZ Business Magazine | Marketing

Everyone knows poor customer experiences can negatively affect a brand, especially with the impact of online reviews like Google and Yelp. And although providing quality customer service is a given in every brand’s marketing strategy, it can be easy to overlook the core values of satisfaction. As competition between brands increases, perfecting customer service and… Read More →

How live chat can be a game changer for tech firms

From computer hardware and software to mobile devices (and anything else in between), we all know that providing reliable tech support is an essential part of running a technology-related company. For this reason, if you happen to manage an IT-focused business, you are probably already aware of the many challenges that providing customer phone support… Read More →

Scottsdale-based Digital Air Strike continues growth

mobile tech

Scottsdale-based social media and digital engagement company Digital Air Strike is celebrating another year of growth, highlighting a 35 percent boost in its client base. During 2016, Digital Air Strike expanded to start serving strategic markets outside the automotive industry. This expansion contributed to 20 percent of the companies growth. The marketing firm also launched… Read More →

10 to 1 Public Relations launches new website

Scottsdale-based 10 to 1 Public Relations, a public relations firm working with businesses, launched its new website created by Inspire Business Concepts. The new site is mobile-friendly and engages visitors with a “PR Health Check” that evaluates companies’ current public relations efforts. 10 to 1 Public Relations and Inspire Business Concepts have worked together for several years… Read More →

How to successfully build software at your firm

Successful, modern companies leverage software in almost every aspect of business. As technology advances, demand increases for intelligently designed and well-integrated solutions. Businesses gain a competitive edge by offering innovative web and mobile applications that streamline internal processes or provide value to customers. However, not every company is configured to handle the complex nature of… Read More →