Marketing Archives

Lavidge COO will lead Intermarket Agency Network

123rf.com:  Rancz Andrei

Alicia Wadas, chief operating officer of LAVIDGE, has been named president of the Intermarket Agency Network (IAN), a closed forum where prestigious and noncompetitive agencies connect to share ideas and business strategies. As president of IAN, Wadas will facilitate national business meetings as well as oversee the 15 elite agency affiliates of the organization and their activities.… Read More →

Ranking Arizona voting for 2016 ends tomorrow

Photo and froth art by Teaspressa

Everybody wants to be the best. In business, being the best can boost a company’s bottom line. Ranking Arizona lets Arizona companies prove they’re among the 10 best in their industries. Ranking Arizona: The Best of Arizona Business, which is published annually by AZ Big Media, is the result of largest business opinion poll taken in… Read More →

Serendipit Consulting adds to growing client roster

consumer behavior

Phoenix-based Serendipit Consulting, a full-service marketing and communications agency with a diverse local and national client base, announced it has welcomed 13 new clients and several student housing projects to its lineup since the start of 2015. The new clients represent a broad scope of industries, ranging from real estate to fitness and spa to fine jewelry.… Read More →

Az Business honors Most Influential Women in Arizona

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They are the best business minds in Arizona. They are innovators, trailblazers and leaders of industry. They are Az Business magazine’s Most Influential Women in Arizona Business for 2015, as selected by the editorial team at Az Business magazine and a panel of industry experts. “While their resumes and career paths may differ, the women… Read More →

Local ad exec launches business storytelling podcast

Podcast: Baby Boomers Redefining Retirement

Local advertising executive Park Howell, founder and president of Park&Co, has partnered with digital and social marketing expert Jay Baer, founder and president of Convince & Convert, to create a podcast that showcases the power of storytelling for business. “The Business of Story” will explore a pragmatic approach to storytelling and how marketing and communications… Read More →

Jackie Wright becomes 1st female president of AZIMA

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The Arizona Interactive Marketing Association (AZIMA) has announced that Jackie Wright has been elected as the first female president in the organization’s six-year history, along with 18 new board members. Wright will lead the association in AZIMA’s mission of facilitating the understanding and application of interactive marketing and best practices amongst valley marketing professionals. The… Read More →

The James Agency announces growth and recognition

123rf.com: Jakub Jirsak

The James Agency (TJA), a Scottsdale-based full-service advertising, public relations and digital firm, has experienced significant growth in the first half of 2015 with the addition of 11 new clients and seven new employees. Over the past six months, the agency also has been honored with 11 prestigious industry awards at both the local and national… Read More →

Annual Social Media Day returns to Phoenix

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On Tuesday, June 30 from 9:30 a.m. to 7 p.m., Social Media Day Phoenix (#SMDayPHX) will be returning for its 6th annual celebration of all things social media at the Renaissance Phoenix Downtown Hotel. From learning about content creation and specific social media apps, like Instagram, to tools to assist with engagement and hearing from… Read More →

Tempe-based Genius Monkey opens office in Australia

Marketing action plan

Genius Monkey, an industry-leading marketing platform specializing in programmatic ad displays, has expanded its physical presence into Australia. While the Tempe, Ariz.-based company services clients around the world, its marketing experts have been based exclusively in the United States until now. “Genius Monkey is delighted to accept this wonderful opportunity to expand our presence to… Read More →

Off Madison Ave opens offices in LA and Boulder

marketing

Off Madison Ave, an integrated marketing communications agency, will be expanding to Los Angeles and Boulder, Colorado, with the opening of two new offices. Founded in 1998, the agency has established a significant presence in the West with notable clients in key markets throughout the region. Opening offices outside of its Arizona headquarters is a… Read More →

Martz Parsons is rebranded Big Yam

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The Martz Parsons Agency has officially been renamed Big Yam, The Parsons Agency. Bob Parsons acquired Martz Agency in October 2013 and renamed it The Martz Parsons Agency. Since the original acquisition the agency has hired, trained and established a crew of nearly 50 agency professionals ready to execute on his vision for an all-encompassing… Read More →

13 Arizona venues unified under single brand

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Comcast Spectacor, a leader in the sports and entertainment industry, is  raising the bar on live event experiences by announcing today that its three divisions – Global Spectrum, Ovations Food Services and Paciolan – now operate as Spectra, a singular, new brand.  Clients and customers look for seamless experiences whether at a trade show, concert or… Read More →

Off Madison Ave adds news clients, staffers

aps - recognized business partners

In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers. A mix of local, national and global brands, the additional clients strengthen Off Madison Ave’s expertise in travel and tourism, health… Read More →

CEO takes spotlight as knoodle celebrates ‘Sweet 16’

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As knoodle, the full-service advertising agency celebrates its “Sweet 16” anniversary in business in the Valley of the Sun, we ask CEO Rosaria Cain 16 questions about life as a “Mad Woman.” 1. You famously opened the agency 16 years ago with Fulton Homes, and they’re still your biggest client. How do maintain that relationship and keep… Read More →