Marketing Archives

120 Arizona companies make Inc. 5000 list of fastest-growing firms

carvana

Arizona is home to many innovative companies that are driving the state’s economy. A total of 120 Arizona companies made the Inc. 5000 list of the fastest-growing private firms in America for 2017. From Carvana (No. 34), which is changing the way we buy cars, to AAW Enterprises (No. 4,877), an online retailer, Arizona companies are… Read More →

Meet the Most Influential Women in Arizona for 2017

The Most Influential Women in Arizona Business for 2017 show things are actually getting better for female leaders in the business world. Consider this: A study by Talentful, recruitment experts, compared some of the world’s most powerful male and female CEOs of Fortune 1000 companies to see how gender roles are gradually improving within the… Read More →

Santy continues to grow; adds new clients and brands

Content Marketing

Santy, a change-driven agency based in Scottsdale, has added several new clients to its growing roster of agency clientele. Recent additions include Bubbies Homemade Ice Cream & Desserts, Sonoran Brewing Company and Salad and Go. “These recent client partnerships reflect our diverse marketing skills and our proven success in growing retail brands across many industries,”… Read More →

LaneTerralever expands roster with 4 new clients

Content Marketing

Marketing services agency LaneTerralever is seeing strategic business decisions – including a unified approach and collaboration-based agile model – pay off, as it announces the addition of four new clients to its roster. The wins include Agency of Record status for the Arizona Center for Nature Conservation which operates the Phoenix Zoo and South Mountain Environmental Education Center. LaneTerralever… Read More →

West Valley quality of life helps WESTMARC market region

Buckeye

“I see trees of green, red roses too, I see them bloom for me and you. And I think to myself what a wonderful world,” Louis Armstrong sang. If you replace the red roses with cactus in the famous Louis Armstrong serenade, “What a Wonderful World,” you’ve captured the essence of the West Valley. Don’t be… Read More →

Cardinals, Cox announce marketing, technology partnership

University of Phoenix, Glendale, 2015 Super Bowl

The Arizona Cardinals and Cox Business announced a multi-year, multi-million-dollar partnership that makes Cox the exclusive technology solutions provider for both the team and University of Phoenix Stadium. The partnership is an extension and expansion of the existing relationship between the two organizations originally forged in 2006. “Cox has a reputation as an industry-leading provider… Read More →

With 1 day left to vote, how can Ranking Arizona boost business?

As voting for the 2018 edition of Ranking Arizona heads into its final month (voting closes at 11:59 p.m. on July 31), business leaders may want to know about the best ways to leverage a Top 10 spot in Ranking Arizona, the state’s biggest and most comprehensive business opinion poll. Click here to vote in the 2018… Read More →

Most Influential Women: Jennifer Kaplan, Evolve PR and Marketing

Az Business and AZRE magazines announced the publications’ lists of the Most Influential Women in Arizona for 2017 in the July issues of the magazines. Azbigmedia.com will be profiling each of the Most Influential Women in Arizona in the coming weeks. The Most Influential Women in Arizona will be honored at a reception from 5:30 p.m.-7:30 p.m.… Read More →

Gila River Hotels & Casinos earns prestigious Romero Award

The Romero Awards are the highest honor in casino marketing and Gila River Hotels & Casinos was victorious at this year’s conference for its direct mail campaign targeted at inactive guests. Members of the Gila River Hotels & Casinos’ marketing department, led by Corporate Vice President of Marketing Dominic Orozco, attended the award presentation in… Read More →

Arizona Office of Tourism unveils ‘unreal’ ad campaign for state

Road trip

The newest advertising campaign from the Arizona Office of Tourism showcases experiences in the state that are at once authentic and unexpected, comfortable and grand, real and unreal.  Iconic Arizona destinations such as the Grand Canyon and Monument Valley are front and center—but so, too, are lakes, snow and slot canyons. The campaign, “[un]real Arizona,” was… Read More →

Tips on how to find success marketing brands to influencers

Content Marketing

The world of marketing continues to change and marketing professionals are changing their tactics as well. Simply, today’s consumers no longer look to brands to make purchase decisions, but rather to their peers. It’s a dramatic shift and one that creates great marketing opportunities — if deployed correctly. Nielsen finds 92 percent of consumers around… Read More →

Most Influential Women: Denise Gredler, BestCompaniesAZ

Az Business and AZRE magazines announced the publications’ lists of the Most Influential Women in Arizona for 2017 in the July issues of the magazines. Azbigmedia.com will be profiling each of the Most Influential Women in Arizona in the coming weeks. The Most Influential Women in Arizona will be honored at a reception from 5:30 p.m.-7:30 p.m.… Read More →

DigitalWire360, Local First Arizona launch Brand Camp

DigitalWire360 and Local First Arizona are excited to announce the launch of their new Brand Camp initiative, an opportunity for Arizona small businesses to be selected for a brand makeover and connect with local audiences. Each quarter, the DigitalWire360 branding experts will choose one small business to undergo a brand refresh, including digital marketing strategy,… Read More →

Digital Air Strike CEO uses social media to boost clients’ bottom lines

One of the core values Alexi Venneri implemented when she co-founded Digital Air Strike was, “Whatever it takes.” “We do that for our clients, but also for our staff,” Venneri says. “We have people who have been here since Day 1 because we’re OK if you have to pick up your child from school and… Read More →