Marketing Archives

4 Emerging Trends in Social Media Marketing

Content Marketing

When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Event planners create altruistic team-building projects

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Falling back into your boss’ arms to build trust is about as fresh as the “chicken dance.” “We are moving into an era where people need to give trust by being 100 percent engaged with their co-workers,” said Todd Davis, founder of Fun Coach USA. “Statistics say only 30 percent of 100 million workers are… Read More →

Expert expects mega events to boost meetings industry

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When Cristin Barr, CMP, went to college, she was more interested in investor relations than guest relations. “At The University of Texas I studied Investor Relations, which took me to New York City for my first professional job,” said the current president of the Arizona Sunbelt Chapter of Meeting Professionals International (AzMPI). “For the past… Read More →

The gamification of marketing

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For centuries, games have been a paramount element of society. Now, marketers have found a way to harness the power of games to change the way businesses engage with customers. Gamification is the application of game intelligence and mechanics in non-game contexts to engage users. Hoping to capitalize on the more than 183 million active… Read More →

Digital Marketing Firm Pyxl Headed to SkySong

Content Marketing

Pyxl, a leading full-service digital marketing firm recently named to the Inc. 5000 list for fastest growing privately-held companies, is going to make its new home at SkySong. The company is relocating from another location on N. Scottsdale Rd. and will move to its expanded, 2,500 square feet location at SkySong in December. Pyxl designs… Read More →

7 Business Lessons Learned from Cancer

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I never set out to be a “survivor.” My life’s aspirations were pretty basic: become successful professionally, marry my soul mate, have two beautiful children and perhaps even retire early. Getting cancer certainly wasn’t on the list. But there I was, lying on the operating table the day of my surgery, shivering – not knowing… Read More →

Swadish named Biltmore’s PR and marketing manager

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The Arizona Biltmore, A Waldorf Astoria Resort has appointed Samantha Swadish to the position of public relations and marketing manager, announced General Manager Sheila Foley. “With her years of experience at a sister Waldorf Astoria resort, she brings the in-depth, insider knowledge and experience to step right in and begin successfully guiding our extensive marketing,… Read More →

R&R Partners expands into Mexico

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R&R Partners has announced that the independent marketing communications firm would make its international debut, opening its ninth office through an ownership stake in CMV, a full service agency based in Mexico City. CEO Billy Vassiliadis will make the formal announcement September 12 during a keynote address entitled “Translating Success – Learning to Do Business… Read More →

Az Business honors Most Admired Companies

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BestCompaniesAZ and Az Business magazine honored 40 companies at the 2014 Arizona’s Most Admired Companies award reception on September 11, 2014 at the Westin Kierland Resort. Arizona’s Most Admired Companies are selected based on how a company has performed in the following areas: workplace culture, leadership excellence, corporate and social responsibility, customer opinion and innovation.… Read More →

AZ Big Media honors Most Influential Women

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They are the best business minds in Arizona. They are innovators, trailblazers and leaders of men. They are Az Business magazine’s Most Influential Women in Arizona Business for 2014, as selected by the editorial team at Az Business magazine and a panel of industry experts. The Most Influential Women were honored Thursday at a reception… Read More →

GoDaddy Acquires Email marketing firm Mad Mimi

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GoDaddy, the world’s largest technology provider dedicated to small businesses, announced it has acquired Mad Mimi, which helps small businesses connect with customers through simple, beautiful and effective email marketing. Mad Mimi’s easy-to-use applications, empathetic and knowledgeable customer care, and robust technology platform made the company a perfect fit for GoDaddy and its expanded offerings… Read More →

Tips for better business Tweeting

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With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

5 Tips To Turn a Bad Customer Into a Good Customer

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A successful business cannot be considered a success without the support of a good customer. How you treat your customers, especially if you own a service-oriented business, can make the difference between a loyal returning customer who will become an ambassador for your business and a lost opportunity or a negative influence for your company… Read More →

Scottsdale Agency Earns Advertising Award

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Scottsdale-based agency Nomadic won the Gold medal for Agency of the Year, Southwest Region at the 2014 Ad Age Small Agency Awards in Austin last night. Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the Small Agency Awards are the premier honors saluting outstanding work… Read More →