Marketing Archives

Five simple strategies for promoting customer satisfaction

customer.service
by in AZ Business Magazine | Marketing

Everyone knows poor customer experiences can negatively affect a brand, especially with the impact of online reviews like Google and Yelp. And although providing quality customer service is a given in every brand’s marketing strategy, it can be easy to overlook the core values of satisfaction. As competition between brands increases, perfecting customer service and… Read More →

How live chat can be a game changer for tech firms

customer.service

From computer hardware and software to mobile devices (and anything else in between), we all know that providing reliable tech support is an essential part of running a technology-related company. For this reason, if you happen to manage an IT-focused business, you are probably already aware of the many challenges that providing customer phone support… Read More →

Scottsdale-based Digital Air Strike continues growth

mobile tech

Scottsdale-based social media and digital engagement company Digital Air Strike is celebrating another year of growth, highlighting a 35 percent boost in its client base. During 2016, Digital Air Strike expanded to start serving strategic markets outside the automotive industry. This expansion contributed to 20 percent of the companies growth. The marketing firm also launched… Read More →

10 to 1 Public Relations launches new website

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Scottsdale-based 10 to 1 Public Relations, a public relations firm working with businesses, launched its new website created by Inspire Business Concepts. The new site is mobile-friendly and engages visitors with a “PR Health Check” that evaluates companies’ current public relations efforts. 10 to 1 Public Relations and Inspire Business Concepts have worked together for several years… Read More →

How to successfully build software at your firm

Copyright: dizanna / 123RF Stock Photo

Successful, modern companies leverage software in almost every aspect of business. As technology advances, demand increases for intelligently designed and well-integrated solutions. Businesses gain a competitive edge by offering innovative web and mobile applications that streamline internal processes or provide value to customers. However, not every company is configured to handle the complex nature of… Read More →

DLP Marketing grows 137% in one year

Marketing and strategy

DLP Marketing, the premier marketing firm for luxury real estate developments, is celebrating the end of 2016 with 137 percent growth and looking forward to an action-packed New Year of prosperity for clients. The Scottsdale-based company is well positioned for further success as Phoenix is projected to be the top housing market in the country,… Read More →

The James Agency adds Barrio Queen and Central Kitchen to client roster

beer

The James Agency (TJA), a Scottsdale-based full-service advertising, public relations and digital firm, added two restaurant clients to its growing roster, Barrio Queen and The Phoenix Ale Brewery Central Kitchen. TJA has been named the PR agency of record for both restaurants, handling ongoing PR and social media efforts. TJA also will be redesigning Barrio Queen’s website and handling search engine… Read More →

Az Business’ Top 100 Lawyers in Arizona nominations open

business litigation

Each year, Az Business magazine publishes its list of the  “Top 100 Lawyers in Arizona.” The 2017 list will run in the March 2017 issue of Az Business magazine. The Top 100 Lawyers in Arizona are selected by Az Business magazine’s editorial team along with a panel of industry experts. Factors taken into account for selection… Read More →

LaneTerralever named as one of top agencies to work for

LaneTerralever's staff outside of the firm's offices. (Photo courtesy of LaneTerralever)

Phoenix-based marketing services agency LaneTerralever is one of the 2016 Best Places to Work by Advertising Age and Best Companies Group. LaneTerralever was ranked 45 of the 50 companies in the U.S. selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and… Read More →

HMA Public Relations wins international recognition

123rf.com:  Elnur Amikishiyev

HMA Public Relations took home two bronze awards at the Public Relations Global Network (PRGN) 2016 International Best Practice Awards in Lisbon, Portugal. International Best Practice Bronze Awards were presented to HMA in the categories of: “Community Relations” for its work with the Arizona Commission for the Deaf and the Hard of Hearing in planning and… Read More →

Why mobile marketers must pay attention to Angie’s List

Copyright: hvostik / 123RF Stock Photo

As a mobile marketer who deals with consumers, one of the problems you face is the proliferation of sites on which you have to manage your business’s reputation. Depending on where your audience is, you might have to be on Facebook, Twitter, Instagram, Pinterest, Yelp, and more. By managing reputation, I mean not only monitoring… Read More →

Tilted Kilt names The James Agency its advertising agency of record

Tilted Kilt

The James Agency (TJA), an award-winning, full-service advertising firm based in Scottsdale, Ariz., has been named Tilted Kilt Pub & Eatery’s national advertising and digital agency of record. Based in Tempe, Ariz., Tilted Kilt is a popular national chain of contemporary Celtic-themed sports pubs with more than 95 restaurants in operation throughout the U.S. and Canada, and… Read More →

Fulton Homes plays in ‘Super Bowl of Politics’

fulton

Valley viewers tuning into the Presidential debates are seeing more than just candidates Donald Trump and Hillary Clinton aggressively debating issues and trading barbs. Many saw a local company, Fulton Homes, run a creative spot to appeal to these viewers who are highly engaged in the 2016 Presidential Election. Joining the likes of Audi, Jeep,… Read More →

Cramer-Krasselt merge Phoenix operations into LaneTerralever

Internet Marketing Words, Off Madison Ave

After a 36-year presence in the Phoenix market, serving clients primarily throughout Arizona and the southwest, one of the nation’s largest independent ad agencies, Cramer-Krasselt (C-K), will merge its Phoenix operations into the Phoenix-based LaneTerralever marketing services agency beginning on Tuesday, November 1. With headquarters in Chicago and offices in New York and Milwaukee, C-K… Read More →