Mobile Archives

5 Ways to Ensure Your Marketing Video Will Suck

National Bank of Arizona Video Contest, YouTube

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. “There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist… Read More →

Valley app creator’s GLTYR helps market skills, products

T Mobile IPhone

Ahwatukee resident Subra “Dr. S.”Sudhakar, co-founder of GLTYR, said he developed the app to help people, schools and small businesses more easily market their skills and products. GLTYR, which is pronounced “glitter”and stands for “Give Life To Your Reality,”is a content-creation app which was originally launched as a way for people to create a multimedia… Read More →

4 Emerging Trends in Social Media Marketing

Content Marketing

When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Apple unveils larger iPhones, smartwatch

Apple CEO Tim Cook introduces the new iPhone 6 and iPhone 6 Plus.

For the first time in years, Apple’s iPhones aren’t the star of the show. Apple unveiled a smartwatch called the Apple Watch on Tuesday, a wearable device that marks the company’s first major entry in a new product category since the iPad’s debut in 2010. The move is significant because of recent questions about whether… Read More →

Tips for better business Tweeting

social media day

With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

Sapphire Screen Tops List of ‘Most Wanted’ iPhone 6 Features

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According to the “uSell.com iPhone Most Wanted Survey,” a representative survey of 1,000 U.S. smartphone users conducted by top used iPhone marketplace uSell.com, close to half of all smartphone users say they are most excited about a rumored “Sapphire Screen” that is especially difficult to scratch or crack. According to the survey, the Top 5… Read More →

T-Mobile Tries to Help BlackBerry

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T-Mobile has found itself in the news quite a bit lately. Over the past several quarters, the mobile service provider has ramped up efforts to encourage customers bound to contracts with competitors (AT&T, Sprint and Verizon) to switch over to T-Mobile by promoting a no-contracts business plan — something that is assuredly shaking up the… Read More →

appsFreedom CEO Named 'Best of 2013'

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January 8, 2014 by in Business News | Mobile | Tech

Chandler-based appsFreedom™, a leading provider of enterprise mobility, was named one of the best mobile products of the year in the 2013 Mobile Star Awards™ program hosted annually by the mobile technology news and directory site MobileVillage.com. In addition, Vaidy Iyer, appsFreedom’s founder and CEO, was identified in the 2013 Mobile Star Awards™ as a… Read More →

Valley Start-Up Delivers Line of Mobile Device Accessories

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THEO, a designer and manufacturer of mobile device accessories, today announced its official launch at the 2014 Consumer Electronics Show (CES) in Las Vegas this week. The Tempe-based start-up founded by several mobile device industry executives will unveil a series of products, including app-assisted patented Light Guide Technology, customizable design, and Qi compatible wireless charging… Read More →

Delta Dental launches new mobile app

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Delta Dental is proud to announce its new mobile application available for mobile devices using iOS (Apple) or Android. Launched two weeks ago, the app has over 1,000 downloads to date. With this new, free mobile app, subscribers can search for a dentist, view claims and coverage details and access their ID cards right from… Read More →

‘Bring Your Own Device’ trend a growing concern

iPhone Business Apps
August 16, 2013 by in Featured | Mobile | Tech | Workforce

The rise in popularity of smart phones, tablets and laptops has blurred the increasingly thin line between professional and personal life, between work time and personal time. But it’s is also creating security concerns for business owners who let their employees use those tech toys for work. “Employers need to address the question of how… Read More →

Benefits of Going Mobile: Mobile Email Infographic

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August 9, 2013 by in Infographics | Mobile | Tech

Mobile devices are rapidly replacing PCs as the primary means of checking email and will soon become the primary avenue for consumer spending, but businesses have been shockingly slow to adapt – 3 in 4 DO NOT optimize their emails for mobile viewers. That’s giving forward-thinking companies and opportunity to have the inside track on… Read More →

Taking the accounting department mobile

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According to a 2013 Bill.com survey, 66 percent of finance executives use mobile applications to approve bills and collect payments on some level. Accounting professionals have been chained to their desktops for decades, but the increasing popularity of the cloud has allowed businesses to access critical information any time they have access to Wi-Fi. The… Read More →

New App for HR Professionals

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July 2, 2013 by in Featured | Mobile | Tech | Workforce

Fisher & Phillips LLP announced that it has developed a Smartphone and Tablet app that allows employers to calculate certain FMLA leaves of absence. The Beta FMLA Leave Calculator app will allow human resource professionals and other managers to calculate basic leave requests and determine how much FMLA leave an employee has available. This Beta… Read More →