Marketing Archives

Silicon Desert Insider: Which Digital Marketing Platforms Deserve your Dollars?

It takes dedicated investment to an organization’s social media platforms or tools to determine what’s next and what’s not worth your time. The worst social media and marketing mistake a company can make is investing too much time, money and effort into a failing medium, while a strong presence on a thriving platform can increase… Read More →

2017 ADDY Awards honor best of Phoenix advertising

Each year, the ADDY Awards honors the best in advertising around the country, and the Phoenix Ad Club hosted the 2017 Phoenix Addy Awards on Thursday, Feb. 23. The awards ceremony honored many influential advertisers in the Phoenix area. President of the Phoenix Ad Club, DD Kullman said she saw huge strides in the quality… Read More →

BestCompaniesAZ names 100 Best Companies in Arizona

It is the purpose of BestCompaniesAZ and our calling – and has been for 15 years. We knew that better workplaces would create better lives, better communities, and more profitable businesses. Although it wasn’t about the money, the financial success was proven to be a benefit for best companies. Ten years ago, we were excited… Read More →

Five simple strategies for promoting customer satisfaction

by in AZ Business Magazine | Marketing

Everyone knows poor customer experiences can negatively affect a brand, especially with the impact of online reviews like Google and Yelp. And although providing quality customer service is a given in every brand’s marketing strategy, it can be easy to overlook the core values of satisfaction. As competition between brands increases, perfecting customer service and… Read More →

How live chat can be a game changer for tech firms

From computer hardware and software to mobile devices (and anything else in between), we all know that providing reliable tech support is an essential part of running a technology-related company. For this reason, if you happen to manage an IT-focused business, you are probably already aware of the many challenges that providing customer phone support… Read More →

Scottsdale-based Digital Air Strike continues growth

mobile tech

Scottsdale-based social media and digital engagement company Digital Air Strike is celebrating another year of growth, highlighting a 35 percent boost in its client base. During 2016, Digital Air Strike expanded to start serving strategic markets outside the automotive industry. This expansion contributed to 20 percent of the companies growth. The marketing firm also launched… Read More →

10 to 1 Public Relations launches new website

Scottsdale-based 10 to 1 Public Relations, a public relations firm working with businesses, launched its new website created by Inspire Business Concepts. The new site is mobile-friendly and engages visitors with a “PR Health Check” that evaluates companies’ current public relations efforts. 10 to 1 Public Relations and Inspire Business Concepts have worked together for several years… Read More →

How to successfully build software at your firm

Successful, modern companies leverage software in almost every aspect of business. As technology advances, demand increases for intelligently designed and well-integrated solutions. Businesses gain a competitive edge by offering innovative web and mobile applications that streamline internal processes or provide value to customers. However, not every company is configured to handle the complex nature of… Read More →

DLP Marketing grows 137% in one year

DLP Marketing, the premier marketing firm for luxury real estate developments, is celebrating the end of 2016 with 137 percent growth and looking forward to an action-packed New Year of prosperity for clients. The Scottsdale-based company is well positioned for further success as Phoenix is projected to be the top housing market in the country,… Read More →

The James Agency adds Barrio Queen and Central Kitchen to client roster

beer

The James Agency (TJA), a Scottsdale-based full-service advertising, public relations and digital firm, added two restaurant clients to its growing roster, Barrio Queen and The Phoenix Ale Brewery Central Kitchen. TJA has been named the PR agency of record for both restaurants, handling ongoing PR and social media efforts. TJA also will be redesigning Barrio Queen’s website and handling search engine… Read More →

Az Business’ Top 100 Lawyers in Arizona nominations open

business litigation

Each year, Az Business magazine publishes its list of the  “Top 100 Lawyers in Arizona.” The 2017 list will run in the March 2017 issue of Az Business magazine. The Top 100 Lawyers in Arizona are selected by Az Business magazine’s editorial team along with a panel of industry experts. Factors taken into account for selection… Read More →

LaneTerralever named as one of top agencies to work for

Phoenix-based marketing services agency LaneTerralever is one of the 2016 Best Places to Work by Advertising Age and Best Companies Group. LaneTerralever was ranked 45 of the 50 companies in the U.S. selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and… Read More →

HMA Public Relations wins international recognition

HMA Public Relations took home two bronze awards at the Public Relations Global Network (PRGN) 2016 International Best Practice Awards in Lisbon, Portugal. International Best Practice Bronze Awards were presented to HMA in the categories of: “Community Relations” for its work with the Arizona Commission for the Deaf and the Hard of Hearing in planning and… Read More →

Why mobile marketers must pay attention to Angie’s List

As a mobile marketer who deals with consumers, one of the problems you face is the proliferation of sites on which you have to manage your business’s reputation. Depending on where your audience is, you might have to be on Facebook, Twitter, Instagram, Pinterest, Yelp, and more. By managing reputation, I mean not only monitoring… Read More →