Marketing Archives

8 award-winning strategies for building diversity

diversity

Diversity and inclusion programs make companies more innovative. Research proves that. Yet many organizations struggle with building a diverse and inclusive team, especially at the leadership level. Award-winning top companies don’t give up, and they get results. Here are seven proven techniques from award-winning companies you can put to use to improve diversity in your… Read More →

FirstBank ‘overshares’ in new Super Bowl ad

football

FirstBank, which has 17 branches in Arizona, has developed a reputation for its innovative, on-trend and entertaining ad campaigns. This year they’re encouraging consumers to save money by taking on the “sharing” culture trend among Millennials. The public can viewFirstBank’s Super Bowl ad online ahead of Sunday’s release in Arizona and Colorado. Check it out.… Read More →

Scottsdale-based Digital Air Strike ranked No. 1

Social Media

Scottsdale-based social media and digital engagement company, Digital Air Strike, topped the list on Phoenix Business Journal’s annual Book of Lists for Social Media Marketing Firms. This was the second time the company was listed in the number one spot. It debuted at number one spot in last year’s Book of Lists for Interactive Marketing Firms.… Read More →

Bob Parsons unveils state-of-the-art production studio

movie

Bob Parsons of GoDaddy fame is launching a production studio, Sneaky Big Studios, which will reside in a new 15,000 square foot studio that will house one of the largest sound stages in Arizona. Sneaky Big Studios will be near Frank Lloyd Wright Boulevard and Hayden Road in Scottsdale, and it will feature the most… Read More →

7 steps to improve your brand

branding - AZ Business Magazine April 2008

Perhaps more than in any other time in history, in 2016, your name is your brand, said Pamela J. Green, a business and branding expert. “I think most of us get this concept – we live in a celebrity-obsessed society, so we understand how a person’s name can also be their brand,” she said. “Social… Read More →

Top 5 digital business tools you should be using

Marketing and strategy

Look at your phone.  No, I am serious look at it.  After you punch in your super secret passcode, count the number of apps you have on your phone. More than likely, you have about 44 total apps.  Now, count the number of apps that you use to promote or create sales. Be sure to… Read More →

Here are the Top 10 stories of 2015

news

Here are the Top 10 stories of 2015, based strictly on the number of readers on azbigmedia.com. The Top 10 stories of 2015 are not based on newsworthiness or importance — although each of these stories are important and newsworthy — but by the sheer number of azbigmedia.com readers who took the time to read the story.… Read More →

Valley chains going through a re-branding

Tavern Double Burger from Red Robin

Several chain restaurants within the Valley have new sights on their horizons, including updated menus, logos and décor. Among those restaurants are Scottsdale’s Macayo’s Mexican Grill & Cantina and Tempe’s Red Robin. Red Robin is going through a re-branding campaign, changing its look at its restaurants nationwide. Tempe Marketplace’s Red Robin is the first in… Read More →

VA whistleblower named PR Professional of the Year

123rf.com: Jakub Jirsak

The Public Relations Society of America (PRSA) announced that Paula L. Pedene APR, Fellow PRSA, will receive the Society’s 2015 Public Relations Professional of the Year award. Pedene is the owner of Pedene Public Relations, a Service Disabled Veteran Owned Small Business.  She will receive the award at the PRSA 2015 International Conference during the Monday Networking Luncheon on Nov.… Read More →

Fingerpaint marketing expands in Arizona

123rf.com: fffranz

Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, New York, announced plans to expand its Scottsdale, Arizona location to accommodate growth. “The expansion of our current space comes at an exciting time because it allows us to service our growing client base while staying in our prime location,” said Michelle Olson, who heads up Fingerpaint’s… Read More →

Nuanced Media expands business into Phoenix

Growth expansion

Nuanced Media announced it has expanded its regional presence to include a second location in Phoenix, Arizona. Based in Tucson, its portfolio includes Phoenix companies Aspire Marketing and Beacon Senior Resources along with a variety of clients in diverse industries across the country. The strategic expansion is a result of the company’s success since its inception, which has led to rapid growth… Read More →

FirstBank launches ‘Elevator Pitch’ contest in Arizona

Chandler Innovation Center

FirstBank, which has multiple banking locations throughout the Phoenix Metropolitan Area, announced a new competition for businesses in Arizona. The competition, called the “FirstBank $20,000 Elevator Pitch Business Contest” will kick off on Tuesday, October 12 and, only a few weeks later, award one winner with $20,000, courtesy of the bank. Contest participants will be… Read More →

Visit Phoenix spearheads sales blitz in Washington

A delegation from Phoenix was in Washington D.C. last week with a singular mission: To book more conventions into the Phoenix Convention Center and area hotels and resorts. Sales professionals from Visit Phoenix, the Phoenix Convention Center and nine of the city’s largest hotels and resorts spent three days meeting with national associations and nonprofit groups—hundreds… Read More →

Ranking Arizona® will get a new look for the 2016 edition

Ranking

The 19th edition of “Ranking Arizona®: The Best of Arizona Business” will feature a makeover of the editorial content to help readers learn more about their favorite Arizona-based businesses. “Historically, we have published traditional profiles of each company,” said AZ Big Media Editor in Chief Michael Gossie. “This year, we are going deeper. We are… Read More →