Marketing Archives

Artigue Agency appoints Megan Dean as account supervisor

Content Marketing

The Artigue Agency announced the appointment of Megan Dean as Account Supervisor. Dean joins the agency after 14 years of working in the corporate communications and marketing sector and has vast experience in internal and external communications, strategic planning, branding and event management. In her new role, Dean will manage the agency’s account team, which… Read More →

Havas PR opens office in Phoenix

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Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients. In lieu of a grand opening celebration, Havas PR has decided to give back to its… Read More →

The James Agency names new director of public relations

Content Marketing

The James Agency (TJA) announced Jennifer Adler as its new director of public relations. An accomplished public relations strategist, Adler brings more than a decade of communications and marketing experience to her new position. Adler is replacing TJA’s current Director of Public Relations, Angie Miller, who is retiring at the end of the month. In… Read More →

D+B acquires Papagalos Strategic Communications

Marketing action plan

D+B (Davidson & Belluso), a full service advertising and digital agency, announced today that it has acquired Papagalos Strategic Communications, also a full-service advertising agency. The acquisition strengthens D+B’s expertise in its core market segments: economic development, education, healthcare, tourism, and homebuilding. It also provides D+B with the resources and capacity to expand into Papagalos’… Read More →

UA branding expert says NFL image will recover

football

A bad-news NFL season that began with a shocking elevator video and is ending with “Deflategate” might make you wonder if the league is the damage-control center of the universe. To which Hope Schau says: Don’t worry about the NFL. It has survived scandals in the past, and it’s going to take much more than… Read More →

NB|AZ will air ‘Elevate AZ’ Super Bowl ad

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In an effort to promote Arizona and the businesses that impact its communities and citizens, National Bank of Arizona (NB|AZ) announced the airing of its official “Elevate AZ” commercial during the broadcast of Super Bowl XLIX. The commercial is a key portion of NB|AZ’s “Elevate AZ” campaign and will feature three Arizona businesses and two… Read More →

FirstBank tackles ‘Deflate-Gate’ with billboard

KONICA MINOLTA DIGITAL CAMERA

A local bank is using a little humor around a recent incident to promote their expanding home loan business in Arizona. Yesterday, FirstBank, which operates 15 branches in the Glendale/Phoenix/Scottsdale metro area, put up a billboard within a mile of University of Phoenix Stadium — where the New England Patriots will play the Seattle Seahawks… Read More →

All In hosts 3 days of Super Bowl parties

poker

The poker, fantasy sports and eSports experts at ALL IN Magazine are hosting three unique parties throughout Super Bowl weekend at one of the most elite private estates in Paradise Valley, AZ. The business objective is to solidify ALL IN as a premier brand and to deliver an experience that their fans appreciate. To accomplish… Read More →

3 lead generation metrics every business should track

Content Marketing

It’s a bedrock truth that marketers must measure their efforts. Without tracking what works and what doesn’t, it’s impossible to refine and improve what you do. And yet the concept “measure what works” is deceptively simple. Marketing efforts occur across many channels at once, and each channel carries a different cost. The question is how… Read More →

Multicultural marketing plan can boost bottom line

mark.suarez

Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general campaigns and campaigns targeted at the Hispanic market, he saw the need for a company that specialized in multicultural marketing and advertising. “I think folks… Read More →

Az Business’ Top Lawyers List nominations open

law.lawyers

Each year, Az Business magazine publishes its “Top Lawyers List.” The 2015 list will run in the March 2015 issue of Az Business magazine. For the 2015 edition of the “Top Lawyers List,” Az Business is accepting nominations in more than 20 categories. Arizona’s legal profession is a tremendous economic engine for the state and… Read More →

Magellan receives 16 marketing, communications awards

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Magellan Health, Inc. announced that it has received 16 awards from the Association of Marketing and Communication Professionals (AMCP), Web Marketing Association, Health Information Resource Center (HIRC), and American Graphic Design and Advertising (AGDA) for its print and electronic communications. Magellan Health recently underwent a branding redesign, and these materials feature the new brand, visual… Read More →

GoDaddy casts cute puppy for new Super Bowl ad

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GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and… Read More →

Excellence Headquarters promotes Vasconcellos

Allison Vasconcellos

Excellence Headquarters, the management company for The CORE Institute, announced the promotion of Allison Vasconcellos to Vice President of Marketing, Branding and Communications. “Allison’s talent and leadership contributions to The CORE Institute are best exemplified by the fact that she’s earned multiple promotions since 2007, culminating in her new title as Vice President,” said Dr.… Read More →