Marketing Archives

Boosting your business with Facebook

Facebook's IPO

The biggest digital marketing trend for 2016 is a Facebook advertising strategy that has been known to make a business’ campaign work 10 times better. To start, a lot of local business have a hard time finding the right customer to show their Facebook ads to. How would a gym target prospects? You can include… Read More →

Phoenix area home to social media influencers

social media influencers

The best way to become a social influencer? Don’t try to be one. That’s the advice of official “Pinfluencer” Alex Evjen, a Chandler resident known for her fashion blog, Ave Styles. When the recession hit, Evjen decided to transform her side blog into a serious job – one she could live off of. So she… Read More →

Scottsdale-based Santy acquires L.A. PR firm

Internet Marketing Words, Off Madison Ave

Santy has acquired Los Angeles-based S+L Communications, a public relations agency with three decades of niche specialization in the fashion, action sports and outdoor industries. With the acquisition, S+L Communications becomes S+L PR, A Santy Company and taps into the digital prowess of the 20-year-old full service marketing agency, which is based in Scottsdale. Founded… Read More →

Owens Harkey Advertising acquires polling company

advertising

Owens Harkey Advertising announced the company is partnering with leading Arizona pollster Michael Noble to acquire MBQF Consulting’s polling software and services to create a new entity affiliated with its marketing agency called OH Predictive Insights. The newest entity will operate separate from other Owens Harkey companies, OH Strategic Communications and Owens Harkey Advertising. The joint… Read More →

DRA announces new president, agency name

DRA Collective's Denise D. Resnik, founder and CEO, and Michelle McGinty, president.

Michelle McGinty has been promoted to president of DRA Collective, formerly DRA Strategic Communications. The announcement coincides with the firm’s 30th anniversary. DRA Collective is the new name for public relations and marketing firm DRA Strategic Communications, founded in Phoenix in 1986 by Denise D. Resnik. The new name refers to the agency’s collaborative approach… Read More →

Jeannie Blancq named VP of marketing at HomeSmart

housing.prices

Jeannie Blancq has joined HomeSmart International, the largest residential real estate company in Arizona, as its vice president of marketing. “Jeannie’s experience and understanding of both B2B and B2C marketing in multi-layered industries is incredibly valuable to our company as a whole including franchisees, agents and  customers,” says Todd Sumney, chief marketing officer at HomeSmart… Read More →

HSMAI celebrates 34th Chinese Auction Fundraiser

HSMAI Arizona Board of Directors, back row from left: Wendy Johnson, SuperShuttle/ExecuCar; Oscar Mastrantuono, Phoenix Suns; Stephanie Liegeois, Café Bon Appetit at the Musical Instrument Museum (MIM); Erik Dorr, GCommerce Solutions; Aime Brewbaker, Rainbow Ryders Hot Air Balloon Ride Company; Zachary Singh, Susan G. Komen Central and Northern Arizona; and Kelly Murphy, CMP, CHME, Phoenix Convention Center and Venues. Front row, from left: Joanne Winter, executive director; Suzanne Hagberg, The Desert Belle; Rochelle Barton, TopGolf Gilbert. Not pictured: Michelle Huebner, CMP, WeKoPa Resort & Conference Center.

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present the 34th Annual Chinese Auction Fundraiser & Dinner, celebrating the “Year of the Monkey,” on Friday, June 24, 2016 the Scottsdale Resort at McCormick Ranch, beginning at 5:00 p.m.  Proceeds from this award winning event will help to support our association’s… Read More →

Rise of the marketing online quiz

Internet Marketing Words, Off Madison Ave

Which Disney princess are you? What city should you actually live in? Which Ryan Gosling character is your soulmate? What flavor of ramen noodles are you? Viral online quizzes like these are becoming ubiquitous on our newsfeeds and timelines. Although they may seem like nothing more than amusing distractions, research has shown that online quizzes… Read More →

LAVIDGE takes home 6 Gold ADDYs

7 Marketing Tips & Strategies, Entourage Marketing

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, earned 10 awards at the 2016 Phoenix ADDY Awards, including six Gold, three Silver and one Bronze award. ALAVIDGE saw five clients recognized across several categories. Notably, AXON for its cross platform B2B campaign during the 2016 International Association of Chiefs of Police… Read More →

How can Ranking Arizona boost your bottom line?

Ranking Arizona

Everybody wants to be the best. In business, being the best can boost a company’s bottom line. Ranking Arizona is a vessel that helps Arizona business prove they’re the best. Ranking Arizona, now in its 19th year, is the result of largest business opinion poll taken in Arizona. More than 1.5 million participants vote to… Read More →

RIESTER brings home 8 gold ADDYs

Content Marketing

The 2016 prestigious awards show hosted by the American Advertising Federation — the ADDYs— was an electric evening for RIESTER. The Firm was selected as best in class for copywriting and art direction with the presentation of the awards titled, Copywriting of the Year and Art Direction of the Year. Individual work resulted in eight Gold ADDYs,… Read More →

Havas PR donating $400K to mark 40 years

Ryan House

New York–based Havas PR North America will mark its 40th anniversary with “$400K for 40,” a pledge to donate $400,000 worth of hours in support of worthwhile organizations during the period of March 1, 2016, to March 1, 2017. Havas PR, founded on March 1, 1976, as Creamer Dickson Basford (CDB), continues to root its… Read More →

HMA promotes Shelby Ray to account executive

promotion

HMA Public Relations, promoted Shelby Ray to account executive, and she will now be responsible for the management of client accounts. In her role, Ray will develop and implement public relations strategies for the firm and its clientele in the government, non-profit, healthcare, restaurant industries and professional services industries. She specializes in digital communications, content marketing, social media management,… Read More →

Amendola unveils redesigned Website

81270218

Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to… Read More →