Marketing Archives

How to Market Effectively Using Facebook

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It seems nothing changes faster than the big social media platforms — Facebook, Twitter, Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money after going public two years ago.… Read More →

Arizona hospitality association celebrates 32nd annual fundraiser

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The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present the 32nd Annual Chinese Auction Fundraiser & Dinner, celebrating the “Year of the Horse,” on Friday, June 27, 2014 the Marriott Phoenix Mesa, beginning at 5:00 p.m. Proceeds from this award winning event will help to support our association’s mission and… Read More →

Tempe-based Higher Ed Growth Earns Award

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Higher Ed Growth, a full-service marketing agency specializing in post-secondary education, was recently recognized as one of the top lead generation companies across the United States. The LEADER Award for Best New Partner was presented to Higher Ed Growth to acknowledge the organization’s superior work as lead generators and lead aggregators. Award winners were announced… Read More →

Robertson Joins MIHS Senior Leadership Team

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Mike Robertson, a senior leader in health care marketing and communications, has been named Senior Vice President for Marketing and Public Affairs for the Maricopa Integrated Health System, Arizona’s only public hospital and health care system. Effective Monday, Robertson will assume responsibilities for marketing, business development, communications and public relations for MIHS, which includes the… Read More →

AZIMA’s TIM Awards set for March 20

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The Arizona Interactive Marketing Association (AZIMA) will host its 2nd Annual TIM Awards from 5:30 p.m. to 9 p.m. on Thurs., March 20 at the Phoenix Art Museum, 1625 North Central Ave., in Phoenix. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the TIM Awards showcase Arizona talent and work in… Read More →

LaneTerralever Wins Best in Class

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Phoenix-based LaneTerralever earned three 2013 Interactive Media Awards (IMA) including a Best in Class award for Thunderbird for Good, and two Outstanding Achievement awards – one for Honeywell Aerospace and the other for Translational Genomics Research Institute (TGen). IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented… Read More →

Cramer-Krasselt Dominates 2014 ADDY Awards

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The local advertising industry celebrated its version of the Oscars last weekend and Cramer-Krasselt dominated the competition with 18 awards, including two gold, five silver and 11 bronze honors for a wide range of clients. Hosted by the Metro Phoenix Chapter of the American Advertising Federation, the annual ADDY Awards honor advertising excellence in print,… Read More →

Chalk One Up for the Grand Canyon

Grand Canyon - AZ Business Magazine Mar/Apr 2011

Don’t miss your chance to experience one of the Seven Natural Wonders of the World right on the streets of Los Angeles, California (L.A.)! The Arizona Office of Tourism (AOT) is promoting travel to Arizona, LAtoAZ.com, and has commissioned chalk artist Tracy Lee Stum, one of the world’s foremost 3D street painters, to capture the… Read More →

Cramer-Krasselt hires new creative director

Advertising veteran Matt Sicko, who spent nearly two decades propelling brands ranging from Jeep and Mazda to Iams Pet Food and Lowe’s Home Improvement Warehouse, has joined Cramer-Krasselt as creative director. In his new role, Sicko will help bring integrated campaigns to life for C-K’s local and national clients, including Phoenix Coyotes, Valley Toyota Dealers… Read More →

4 Marketing Must-Do’s for 2014

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January 16, 2014 by in Featured | Marketing

I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge ahead. I do more looking forward this time of year than looking back, but it is important to pause and take stock of where… Read More →

Knoodle Enters 2014 with New Clients, New Acquisition

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December 26, 2013 by in Business News | Marketing

Knoodle, the leading Phoenix-based advertising, public relations and digital agency, is starting off 2014 with the acquisition of Kluger Media Group, a national communications and crisis management firm, founded by PR veteran Barry Kluger, it was announced today by Rosaria Cain, CEO and Managing Partner of knoodle. Kluger will join knoodle as Managing Director, knoodle… Read More →

ActionCOACH Expands Services in Arizona

Sedona Oak Creek USD, AZRE July/August 2009
December 16, 2013 by in Business News | Marketing

ActionCOACH, the world’s number one business coaching company, announced the expansion of its Arizona services led by two accomplished business leaders:  Kevin Alft, Regional CEO of ActionCOACH and Sheila Kloefkorn, president and CEO of KEO Marketing and new firm owner in the ActionCOACH network. By joining forces, Alft and Kloefkorn are looking to increase the… Read More →

Those Who Don’t Know You Are More Likely to Retweet

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Big news can spread like wildfire via Twitter, but did you ever think about why certain people choose to retweet? A new study from the W. P. Carey School of Business at Arizona State University shows — if someone doesn’t know you well, then he or she is actually more likely to retweet something significant… Read More →

Waste Management Launches ‘Greenest Show’ Campaign

Waste Management Phoenix Open

Underscoring Waste Management’s (NYSE: WM) commitment to educating and engaging the community about sustainability, the company today announced the launch of its “Greenest Show” promotional campaign in advance of the 2014 Waste Management Phoenix Open (WMPO). The “Greenest Show” campaign represents all that Waste Management, in partnership with the PGA TOUR and tournament host The… Read More →

Waste Management Launches 'Greenest Show' Campaign

Waste Management Phoenix Open

Underscoring Waste Management’s (NYSE: WM) commitment to educating and engaging the community about sustainability, the company today announced the launch of its “Greenest Show” promotional campaign in advance of the 2014 Waste Management Phoenix Open (WMPO). The “Greenest Show” campaign represents all that Waste Management, in partnership with the PGA TOUR and tournament host The… Read More →

iAcquire named ‘Marketing Agency of the Year’

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November 25, 2013 by in Business News | Marketing

iAcquire has been named a Gold winner in Advertising or Marketing Agency of the Year in Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. iAcquire is a content marketing agency that supports and counsels social media, content, search engine optimization, and marketing strategy for… Read More →

iAcquire named 'Marketing Agency of the Year'

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November 25, 2013 by in Business News | Marketing

iAcquire has been named a Gold winner in Advertising or Marketing Agency of the Year in Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. iAcquire is a content marketing agency that supports and counsels social media, content, search engine optimization, and marketing strategy for… Read More →

Leadership spotlight: Beau Lane

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Beau Lane CEO LaneTerralever eblane.com Lane is the CEO of LaneTerralever, one of the largest and longest established advertising agencies in the Southwest. He supervises highly successful advertising programs for numerous high-profile clients and dedicates hours of service volunteering on the boards of some of the city’s most influential organizations. Biggest challenge: “Having our largest… Read More →

E.B. Lane, Terralever Merge to Form LaneTerralever

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Digital firm, Terralever, and advertising and public relations agency, E.B. Lane, today announced the two organizations have merged, creating a new marketing powerhouse, LaneTerralever. Phoenix-based E.B. Lane has a solid reputation for overseeing some of the largest accounts in the Great Western States, and is one of the longest tenured agencies in the region. Terralever,… Read More →

Banner Alzheimer’s Foundation Honor Lavidges

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum. Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations,… Read More →

CVB Markets Scottsdale as 'Home for the Holidays'

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“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer. From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada.… Read More →

CVB Markets Scottsdale as ‘Home for the Holidays’

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“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer. From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada.… Read More →

Parsons Acquires Scottsdale-based Martz Agency

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Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses. Parsons has said that by looking at and… Read More →

Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →