Marketing Archives

Gila River Hotels & Casinos earns prestigious Romero Award

The Romero Awards are the highest honor in casino marketing and Gila River Hotels & Casinos was victorious at this year’s conference for its direct mail campaign targeted at inactive guests. Members of the Gila River Hotels & Casinos’ marketing department, led by Corporate Vice President of Marketing Dominic Orozco, attended the award presentation in… Read More →

Arizona Office of Tourism unveils ‘unreal’ ad campaign for state

Road trip

The newest advertising campaign from the Arizona Office of Tourism showcases experiences in the state that are at once authentic and unexpected, comfortable and grand, real and unreal.  Iconic Arizona destinations such as the Grand Canyon and Monument Valley are front and center—but so, too, are lakes, snow and slot canyons. The campaign, “[un]real Arizona,” was… Read More →

Tips on how to find success marketing brands to influencers

Content Marketing

The world of marketing continues to change and marketing professionals are changing their tactics as well. Simply, today’s consumers no longer look to brands to make purchase decisions, but rather to their peers. It’s a dramatic shift and one that creates great marketing opportunities — if deployed correctly. Nielsen finds 92 percent of consumers around… Read More →

Most Influential Women: Denise Gredler, BestCompaniesAZ

Az Business and AZRE magazines announced the publications’ lists of the Most Influential Women in Arizona for 2017 in the July issues of the magazines. will be profiling each of the Most Influential Women in Arizona in the coming weeks. The Most Influential Women in Arizona will be honored at a reception from 5:30 p.m.-7:30 p.m.… Read More →

DigitalWire360, Local First Arizona launch Brand Camp

DigitalWire360 and Local First Arizona are excited to announce the launch of their new Brand Camp initiative, an opportunity for Arizona small businesses to be selected for a brand makeover and connect with local audiences. Each quarter, the DigitalWire360 branding experts will choose one small business to undergo a brand refresh, including digital marketing strategy,… Read More →

Digital Air Strike CEO uses social media to boost clients’ bottom lines

One of the core values Alexi Venneri implemented when she co-founded Digital Air Strike was, “Whatever it takes.” “We do that for our clients, but also for our staff,” Venneri says. “We have people who have been here since Day 1 because we’re OK if you have to pick up your child from school and… Read More →

Meet the Most Influential Women in Arizona for 2017

The Most Influential Women in Arizona Business for 2017 show things are actually getting better for female leaders in the business world. Consider this: A study by Talentful, recruitment experts, compared some of the world’s most powerful male and female CEOs of Fortune 1000 companies to see how gender roles are gradually improving within the… Read More →

As voting nears end, how can Ranking Arizona boost business?

As voting for the 2018 edition of Ranking Arizona heads into its final month (voting closes July 31), business leaders may want to know about the best ways to leverage a Top 10 spot in Ranking Arizona, the state’s biggest and most comprehensive business opinion poll. Click here to vote in the 2018 edition of Ranking Arizona.… Read More →

10 to 1 Public Relations earns 2 Spectrum Awards

Internet Marketing Words, Off Madison Ave

10 to 1 Public Relations announced it recently won two Spectrum Awards from the Phoenix Chapter of the American Marketing Association placing first in the Non-Profit Public Relations category and first for Local Public Relations category.  The company was also named a finalist in the two other PR categories– Event or Sponsorship Public Relations and National… Read More →

Gate6 celebrates 20-year anniversary with new building

Gate6 Inc. unveiled  its new Scottsdale location on Tuesday, May 30th. The Ribbon Cutting commenced at 10 am with breakfast served afterwards. The event was a major success with all the Phoenix based “Gate6ers” and their families in attendance. The honorable Scottsdale Mayor Jim Lane also attended to help initiate this event and welcome the company to… Read More →

Phoenix Ad Club announces 2017-2018 Board of Directors

Content Marketing

Phoenix Ad Club announced today its incoming Board of Directors for the 2017/2018 year, led by Amy Packard Berry and featuring names from area agencies and corporate marketing teams. Together, these industry representatives will work to increase club membership, facilitate engaging programming, launch new programs aimed at connecting agencies with the club, and cultivate relationships… Read More →

Bluemedia, Duality PR help kidpreneurs take a stand

There’s nothing better on a scorching summer day than a nice, tall glass of lemonade – except when it’s being served up by a pint-sized kidpreneur who’s helping the community. In celebration of their respective company anniversaries this summer, bluemedia – the national signage firm behind the design, printing, fabrication, and installation of the biggest… Read More →

Silicon Desert Insider: Simplify social media strategy through integration

marketing strategy

The impact that social media and online review platforms have had on the bottom line of businesses cannot be understated. These mediums allow companies to share content, engage with consumers, advertise, expand a brand and more. Social media gives a brand personality, and more importantly, reinforces a positive or negative reputation. Marketers spend millions of… Read More →

LaneTerralever expands roster with Fortune 500 firm

The Church of Jesus Christ of Latter-day Saints' "I'm a Mormon" Campaign Launches

Marketing services agency LaneTerralever announced today the addition of a Fortune 500 client to its roster. Symantec, a publicly traded cyber security company based in Mountain View, Calif., has contracted with LaneTerralever to create a customer journey map and marketing content playbook to pinpoint the company’s customer experience, ultimately helping Symantec sales and marketing teams… Read More →