Marketing Archives

Alexi Venneri: Most Influential Women in Arizona

Alexi Venneri

Alexi Venneri, co-founder and CEO, Digital Air Strike Venneri previously worked for the Seattle Mariners and multiple technology companies before starting her award-winning social media and digital engagement company company that now employs 170 with most based in Scottsdale. Advice: “If you see an opportunity – take it. I started Digital Air Strike during a recession in… Read More →

Lisa Urias: Most Influential Women in Arizona

Lisa Urias

Lisa Urias, managing partner, CoNecs North America After more than 15 years in international marketing, Urias founded CoNecs North America, a merger of her advertising and PR firm, Urias Communications, and Molera Alvarez Government Affairs, to provide branding, digital, government affairs and PR services to clients throughout the U.S. Southwest and in Mexico. Advice: “Listen, be present… Read More →

Santy acquires BJC Public Relations

Marketing and strategy

BJC Public Relations was acquired by Scottsdale/Los Angeles-based Santy, a rapidly growing full service marketing agency, in a strategic move that elevates Santy’s in-house PR expertise and ability to take creative campaigns to new experiential levels. “I’ve been a fan of BJC for a long time, and we’ve collaborated on client work over the years. They’re smart,… Read More →

Az Business’ Most Influential Women will be honored Thursday

MIW_CoverPhotoDT

They are innovators, trailblazers and leaders of industry. They are Az Business magazine’s Most Influential Women in Arizona Business for 2016, as selected from a pool of more than 1,000 candidates by the editorial team at Az Business magazine and a panel of industry experts. The Most Influential Women of 2016 will be honored at… Read More →

Mirja Riester: Most Influential Women in Arizona

Mirja Riester

Mirja Riester, principal, RIESTER Riester owns RIESTER, one of the largest advertising and public relations firms in the western United States. She is an international market researcher, brand management expert and business executive with global marketing experience. Advice: “Be persistent, intuitive and emotional. Our business relies on emotions to connect with audiences, on intuition to identify anticipation… Read More →

Fingerpaint taps Candi Luciano to lead creative team

Luciano

Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania and New York, has named Candi Luciano to build, expand and lead its Scottsdale-based creative team. Luciano brings nearly two decades of marketing experience to Fingerpaint, where she will nurture and provide strategic leadership for the agency’s creative team in its Scottsdale office. She brings… Read More →

LAVIDGE creative officer earns honor for illustrations

art

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced that Chief Creative Officer Bob Case has been recognized as one of 200 Best Illustrators Worldwide by Lürzer’s Archive. The publication serves as a creative resource for advertising professionals globally.  Case was honored for his artistic efforts on an engraved raven that… Read More →

CCAH will help promote Phoenix Children’s Hospital Foundation

Phoenix Children's Hospital

CCAH, a full-service direct marketing firm serving global nonprofit organizations, will provide direct mail and digital marketing services for the Phoenix Children’s Hospital Foundation (PCHF). The Phoenix Children’s Hospital Foundation provides philanthropic support to Phoenix Children’s Hospital, one of the largest children’s hospitals in the country. Phoenix Children’s provides care across more than 75 pediatric specialties… Read More →

Impress Labs and Duo PR merge, form KiteRocket

Content Marketing

Impress Labs and Duo Public Relations Inc., both flourishing U.S. West Coast public relations and marketing firms, today announced the two agencies have merged. For the immediate future, the two brands will continue to operate under their existing agency names, though now they are part of the newly formed parent company KiteRocket LLC. The move… Read More →

How to use Facebook Live to boost your brand

Facebook

Facebook recently gave its 1.6 billion-plus users access to its coveted live video streaming service, Facebook Live. Differentiating itself from other mobile live streaming apps like Periscope and Meerkat, Facebook’s new technology allows users to broadcast their lives, brands and ideas in real-time to a larger audience than ever due to the social network’s global… Read More →

What Arizona business is our most valuable brand?

downtown Phoenix

A recent report of the nation’s top 500 Most Valuable Brands found that retailer PetSmart is the state’s most valuable brand, followed by mining company Freeport-McMoRan. This year, PetSmart was ranked number one with a total brand value of $2.123 billion, a one percent increase from last year, according to Brand Finance US 500. Freeport-McMoRan… Read More →

The James Agency adds 3 hotel clients

The James Agency

The James Agency (TJA), a Scottsdale-based full-service advertising, public relations and digital firm, has been selected as the agency of record for Mountain Shadows, the highly anticipated $100 million luxury resort coming to Paradise Valley. TJA is also representing two new Marriott International lifestyle hotels, Moxy Tempe and AC Hotel Phoenix Tempe/Downtown. “Since opening the doors of The James Agency, we’ve… Read More →

Sloths! Bringing back the corporate mascot

corporate mascot

You’re surfing the web, looking for some financial advice. Click a link and next thing you know you’re watching a cartoonish sloth trudge across the screen. The sloth is wearing sunglasses, he’s got an Apple Watch and did he just call you a philistine? This isn’t another sloth video your co-worker sent you (again) it’s… Read More →

ADDYs showcase the best in Arizona advertising

123rf.com:  Elnur Amikishiyev

The ADDY Awards is the advertising industry’s largest and most representative competition, recognizing the creative spirit and excellence in the art of advertising. Here are the 2016 winners: Best of Show: RIESTER, Arizona Department of Health Services, DeNoble Files, integrated campaign Copywriting of the Year: RIESTER, Arizona Department of Health Services, DeNoble Files, integrated campaign… Read More →