Marketing Archives

How can Ranking Arizona boost your bottom line?

Ranking Arizona

Everybody wants to be the best. In business, being the best can boost a company’s bottom line. Ranking Arizona is a vessel that helps Arizona business prove they’re the best. Ranking Arizona, now in its 19th year, is the result of largest business opinion poll taken in Arizona. More than 1.5 million participants vote to… Read More →

RIESTER brings home 8 gold ADDYs

Content Marketing

The 2016 prestigious awards show hosted by the American Advertising Federation — the ADDYs— was an electric evening for RIESTER. The Firm was selected as best in class for copywriting and art direction with the presentation of the awards titled, Copywriting of the Year and Art Direction of the Year. Individual work resulted in eight Gold ADDYs,… Read More →

Havas PR donating $400K to mark 40 years

Clear Title

New York–based Havas PR North America will mark its 40th anniversary with “$400K for 40,” a pledge to donate $400,000 worth of hours in support of worthwhile organizations during the period of March 1, 2016, to March 1, 2017. Havas PR, founded on March 1, 1976, as Creamer Dickson Basford (CDB), continues to root its… Read More →

HMA promotes Shelby Ray to account executive

promotion

HMA Public Relations, promoted Shelby Ray to account executive, and she will now be responsible for the management of client accounts. In her role, Ray will develop and implement public relations strategies for the firm and its clientele in the government, non-profit, healthcare, restaurant industries and professional services industries. She specializes in digital communications, content marketing, social media management,… Read More →

Amendola unveils redesigned Website

81270218

Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to… Read More →

8 award-winning strategies for building diversity

diversity

Diversity and inclusion programs make companies more innovative. Research proves that. Yet many organizations struggle with building a diverse and inclusive team, especially at the leadership level. Award-winning top companies don’t give up, and they get results. Here are seven proven techniques from award-winning companies you can put to use to improve diversity in your… Read More →

FirstBank ‘overshares’ in new Super Bowl ad

football

FirstBank, which has 17 branches in Arizona, has developed a reputation for its innovative, on-trend and entertaining ad campaigns. This year they’re encouraging consumers to save money by taking on the “sharing” culture trend among Millennials. The public can viewFirstBank’s Super Bowl ad online ahead of Sunday’s release in Arizona and Colorado. Check it out.… Read More →

Scottsdale-based Digital Air Strike ranked No. 1

Social Media

Scottsdale-based social media and digital engagement company, Digital Air Strike, topped the list on Phoenix Business Journal’s annual Book of Lists for Social Media Marketing Firms. This was the second time the company was listed in the number one spot. It debuted at number one spot in last year’s Book of Lists for Interactive Marketing Firms.… Read More →

Bob Parsons unveils state-of-the-art production studio

movie

Bob Parsons of GoDaddy fame is launching a production studio, Sneaky Big Studios, which will reside in a new 15,000 square foot studio that will house one of the largest sound stages in Arizona. Sneaky Big Studios will be near Frank Lloyd Wright Boulevard and Hayden Road in Scottsdale, and it will feature the most… Read More →

7 steps to improve your brand

branding - AZ Business Magazine April 2008

Perhaps more than in any other time in history, in 2016, your name is your brand, said Pamela J. Green, a business and branding expert. “I think most of us get this concept – we live in a celebrity-obsessed society, so we understand how a person’s name can also be their brand,” she said. “Social… Read More →

Top 5 digital business tools you should be using

Marketing and strategy

Look at your phone.  No, I am serious look at it.  After you punch in your super secret passcode, count the number of apps you have on your phone. More than likely, you have about 44 total apps.  Now, count the number of apps that you use to promote or create sales. Be sure to… Read More →

Here are the Top 10 stories of 2015

news

Here are the Top 10 stories of 2015, based strictly on the number of readers on azbigmedia.com. The Top 10 stories of 2015 are not based on newsworthiness or importance — although each of these stories are important and newsworthy — but by the sheer number of azbigmedia.com readers who took the time to read the story.… Read More →

Valley chains going through a re-branding

Tavern Double Burger from Red Robin

Several chain restaurants within the Valley have new sights on their horizons, including updated menus, logos and décor. Among those restaurants are Scottsdale’s Macayo’s Mexican Grill & Cantina and Tempe’s Red Robin. Red Robin is going through a re-branding campaign, changing its look at its restaurants nationwide. Tempe Marketplace’s Red Robin is the first in… Read More →

VA whistleblower named PR Professional of the Year

123rf.com: Jakub Jirsak

The Public Relations Society of America (PRSA) announced that Paula L. Pedene APR, Fellow PRSA, will receive the Society’s 2015 Public Relations Professional of the Year award. Pedene is the owner of Pedene Public Relations, a Service Disabled Veteran Owned Small Business.  She will receive the award at the PRSA 2015 International Conference during the Monday Networking Luncheon on Nov.… Read More →