Marketing Archives

FirstBank tackles ‘Deflate-Gate’ with billboard

KONICA MINOLTA DIGITAL CAMERA

A local bank is using a little humor around a recent incident to promote their expanding home loan business in Arizona. Yesterday, FirstBank, which operates 15 branches in the Glendale/Phoenix/Scottsdale metro area, put up a billboard within a mile of University of Phoenix Stadium — where the New England Patriots will play the Seattle Seahawks… Read More →

All In hosts 3 days of Super Bowl parties

poker

The poker, fantasy sports and eSports experts at ALL IN Magazine are hosting three unique parties throughout Super Bowl weekend at one of the most elite private estates in Paradise Valley, AZ. The business objective is to solidify ALL IN as a premier brand and to deliver an experience that their fans appreciate. To accomplish… Read More →

3 lead generation metrics every business should track

Content Marketing

It’s a bedrock truth that marketers must measure their efforts. Without tracking what works and what doesn’t, it’s impossible to refine and improve what you do. And yet the concept “measure what works” is deceptively simple. Marketing efforts occur across many channels at once, and each channel carries a different cost. The question is how… Read More →

Multicultural marketing plan can boost bottom line

mark.suarez

Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general campaigns and campaigns targeted at the Hispanic market, he saw the need for a company that specialized in multicultural marketing and advertising. “I think folks… Read More →

Az Business’ Top Lawyers List nominations open

law.lawyers

Each year, Az Business magazine publishes its “Top Lawyers List.” The 2015 list will run in the March 2015 issue of Az Business magazine. For the 2015 edition of the “Top Lawyers List,” Az Business is accepting nominations in more than 20 categories. Arizona’s legal profession is a tremendous economic engine for the state and… Read More →

Magellan receives 16 marketing, communications awards

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Magellan Health, Inc. announced that it has received 16 awards from the Association of Marketing and Communication Professionals (AMCP), Web Marketing Association, Health Information Resource Center (HIRC), and American Graphic Design and Advertising (AGDA) for its print and electronic communications. Magellan Health recently underwent a branding redesign, and these materials feature the new brand, visual… Read More →

GoDaddy casts cute puppy for new Super Bowl ad

puppy

GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and… Read More →

Excellence Headquarters promotes Vasconcellos

Allison Vasconcellos

Excellence Headquarters, the management company for The CORE Institute, announced the promotion of Allison Vasconcellos to Vice President of Marketing, Branding and Communications. “Allison’s talent and leadership contributions to The CORE Institute are best exemplified by the fact that she’s earned multiple promotions since 2007, culminating in her new title as Vice President,” said Dr.… Read More →

LaneTerralever Wins Best in Class Award at 2014 IMA’s

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Phoenix-based LaneTerralever is the recipient of the 2014 Interactive Media Awards (IMA) Best in Class for its All In website design and development. IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented by the non-profit organization, Interactive Media Council, Inc. (IMC). IMC is a group of industry… Read More →

5 tips for building a brand in 2015

branding - AZ Business Magazine April 2008

For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people. This one-to-many model of information flow has been upended… Read More →

Fingerpaint acquires Valley’s Olson Communications

Marketing action plan

Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, today announced the acquisition of Phoenix-based Olson Communications, a 13-year-old firm known for its work in the film, entertainment, real estate and hospitality industries. The acquisition will add public relations, content marketing and promotions to Fingerpaint’s scope of services, while also expanding its footprint to the… Read More →

5 Ways to Ensure Your Marketing Video Will Suck

National Bank of Arizona Video Contest, YouTube

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. “There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist… Read More →

Carrie Martz up for international business award

Carrie Headshot

Carrie Martz was named a Finalist in the Woman of the Year: Marketing, Advertising and Public Relations category in the 11th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program. The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees… Read More →

Arizona Lottery Unveils New Logo

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The Arizona Lottery announced today a new logo, refreshing the 33-year-old brand with a redesigned logo and new look aimed to excite players now and in the future. The new logo features a modern take and contemporary style, conveying the fun and entertaining qualities of the brand. In-depth research and analysis of how and why… Read More →