Marketing Archives

Jeannie Blancq named VP of marketing at HomeSmart

housing.prices

Jeannie Blancq has joined HomeSmart International, the largest residential real estate company in Arizona, as its vice president of marketing. “Jeannie’s experience and understanding of both B2B and B2C marketing in multi-layered industries is incredibly valuable to our company as a whole including franchisees, agents and  customers,” says Todd Sumney, chief marketing officer at HomeSmart… Read More →

HSMAI celebrates 34th Chinese Auction Fundraiser

HSMAI Arizona Board of Directors, back row from left: Wendy Johnson, SuperShuttle/ExecuCar; Oscar Mastrantuono, Phoenix Suns; Stephanie Liegeois, Café Bon Appetit at the Musical Instrument Museum (MIM); Erik Dorr, GCommerce Solutions; Aime Brewbaker, Rainbow Ryders Hot Air Balloon Ride Company; Zachary Singh, Susan G. Komen Central and Northern Arizona; and Kelly Murphy, CMP, CHME, Phoenix Convention Center and Venues. Front row, from left: Joanne Winter, executive director; Suzanne Hagberg, The Desert Belle; Rochelle Barton, TopGolf Gilbert. Not pictured: Michelle Huebner, CMP, WeKoPa Resort & Conference Center.

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present the 34th Annual Chinese Auction Fundraiser & Dinner, celebrating the “Year of the Monkey,” on Friday, June 24, 2016 the Scottsdale Resort at McCormick Ranch, beginning at 5:00 p.m.  Proceeds from this award winning event will help to support our association’s… Read More →

Rise of the marketing online quiz

Internet Marketing Words, Off Madison Ave

Which Disney princess are you? What city should you actually live in? Which Ryan Gosling character is your soulmate? What flavor of ramen noodles are you? Viral online quizzes like these are becoming ubiquitous on our newsfeeds and timelines. Although they may seem like nothing more than amusing distractions, research has shown that online quizzes… Read More →

LAVIDGE takes home 6 Gold ADDYs

ASBA

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, earned 10 awards at the 2016 Phoenix ADDY Awards, including six Gold, three Silver and one Bronze award. ALAVIDGE saw five clients recognized across several categories. Notably, AXON for its cross platform B2B campaign during the 2016 International Association of Chiefs of Police… Read More →

How can Ranking Arizona boost your bottom line?

Ranking Arizona

Everybody wants to be the best. In business, being the best can boost a company’s bottom line. Ranking Arizona is a vessel that helps Arizona business prove they’re the best. Ranking Arizona, now in its 19th year, is the result of largest business opinion poll taken in Arizona. More than 1.5 million participants vote to… Read More →

RIESTER brings home 8 gold ADDYs

Content Marketing

The 2016 prestigious awards show hosted by the American Advertising Federation — the ADDYs— was an electric evening for RIESTER. The Firm was selected as best in class for copywriting and art direction with the presentation of the awards titled, Copywriting of the Year and Art Direction of the Year. Individual work resulted in eight Gold ADDYs,… Read More →

Havas PR donating $400K to mark 40 years

Clear Title

New York–based Havas PR North America will mark its 40th anniversary with “$400K for 40,” a pledge to donate $400,000 worth of hours in support of worthwhile organizations during the period of March 1, 2016, to March 1, 2017. Havas PR, founded on March 1, 1976, as Creamer Dickson Basford (CDB), continues to root its… Read More →

HMA promotes Shelby Ray to account executive

promotion

HMA Public Relations, promoted Shelby Ray to account executive, and she will now be responsible for the management of client accounts. In her role, Ray will develop and implement public relations strategies for the firm and its clientele in the government, non-profit, healthcare, restaurant industries and professional services industries. She specializes in digital communications, content marketing, social media management,… Read More →

Amendola unveils redesigned Website

81270218

Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to… Read More →

8 award-winning strategies for building diversity

diversity

Diversity and inclusion programs make companies more innovative. Research proves that. Yet many organizations struggle with building a diverse and inclusive team, especially at the leadership level. Award-winning top companies don’t give up, and they get results. Here are seven proven techniques from award-winning companies you can put to use to improve diversity in your… Read More →

FirstBank ‘overshares’ in new Super Bowl ad

football

FirstBank, which has 17 branches in Arizona, has developed a reputation for its innovative, on-trend and entertaining ad campaigns. This year they’re encouraging consumers to save money by taking on the “sharing” culture trend among Millennials. The public can viewFirstBank’s Super Bowl ad online ahead of Sunday’s release in Arizona and Colorado. Check it out.… Read More →

Scottsdale-based Digital Air Strike ranked No. 1

Social Media

Scottsdale-based social media and digital engagement company, Digital Air Strike, topped the list on Phoenix Business Journal’s annual Book of Lists for Social Media Marketing Firms. This was the second time the company was listed in the number one spot. It debuted at number one spot in last year’s Book of Lists for Interactive Marketing Firms.… Read More →

Bob Parsons unveils state-of-the-art production studio

movie

Bob Parsons of GoDaddy fame is launching a production studio, Sneaky Big Studios, which will reside in a new 15,000 square foot studio that will house one of the largest sound stages in Arizona. Sneaky Big Studios will be near Frank Lloyd Wright Boulevard and Hayden Road in Scottsdale, and it will feature the most… Read More →

7 steps to improve your brand

branding - AZ Business Magazine April 2008

Perhaps more than in any other time in history, in 2016, your name is your brand, said Pamela J. Green, a business and branding expert. “I think most of us get this concept – we live in a celebrity-obsessed society, so we understand how a person’s name can also be their brand,” she said. “Social… Read More →