Marketing Archives

Annual Social Media Day returns to Phoenix


On Tuesday, June 30 from 9:30 a.m. to 7 p.m., Social Media Day Phoenix (#SMDayPHX) will be returning for its 6th annual celebration of all things social media at the Renaissance Phoenix Downtown Hotel. From learning about content creation and specific social media apps, like Instagram, to tools to assist with engagement and hearing from… Read More →

Tempe-based Genius Monkey opens office in Australia

Marketing action plan

Genius Monkey, an industry-leading marketing platform specializing in programmatic ad displays, has expanded its physical presence into Australia. While the Tempe, Ariz.-based company services clients around the world, its marketing experts have been based exclusively in the United States until now. “Genius Monkey is delighted to accept this wonderful opportunity to expand our presence to… Read More →

Off Madison Ave opens offices in LA and Boulder


Off Madison Ave, an integrated marketing communications agency, will be expanding to Los Angeles and Boulder, Colorado, with the opening of two new offices. Founded in 1998, the agency has established a significant presence in the West with notable clients in key markets throughout the region. Opening offices outside of its Arizona headquarters is a… Read More →

Martz Parsons is rebranded Big Yam


The Martz Parsons Agency has officially been renamed Big Yam, The Parsons Agency. Bob Parsons acquired Martz Agency in October 2013 and renamed it The Martz Parsons Agency. Since the original acquisition the agency has hired, trained and established a crew of nearly 50 agency professionals ready to execute on his vision for an all-encompassing… Read More →

13 Arizona venues unified under single brand


Comcast Spectacor, a leader in the sports and entertainment industry, is  raising the bar on live event experiences by announcing today that its three divisions – Global Spectrum, Ovations Food Services and Paciolan – now operate as Spectra, a singular, new brand.  Clients and customers look for seamless experiences whether at a trade show, concert or… Read More →

Off Madison Ave adds news clients, staffers

aps - recognized business partners

In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers. A mix of local, national and global brands, the additional clients strengthen Off Madison Ave’s expertise in travel and tourism, health… Read More →

CEO takes spotlight as knoodle celebrates ‘Sweet 16’


As knoodle, the full-service advertising agency celebrates its “Sweet 16” anniversary in business in the Valley of the Sun, we ask CEO Rosaria Cain 16 questions about life as a “Mad Woman.” 1. You famously opened the agency 16 years ago with Fulton Homes, and they’re still your biggest client. How do maintain that relationship and keep… Read More →

Julie Watters hired as Phoenix Public Info Director

Downtown Phoenix, Photo: Flickr, squeaks2569

Julie Watters has been named Phoenix Public Information Director by City Manager Ed Zuercher, following a national recruitment. Watters comes from the city of Glendale where she spent 13 years, most recently as Communications Director. In Phoenix she will oversee the staff handling public information, and the city’s digital media team including the website, social… Read More →

MJ Insurance launches new website

Michael Bill, CEO of MJ Insurance.

MJ Insurance, a leading risk management and benefits consulting agency with more than five decades of successful service, has launched a revamped website that is optimized to support enhanced user experiences on multiple platforms and dazzles with a modern look. The sleek design allows users to seamlessly navigate through the new layout which highlights MJ’s… Read More →

Scottsdale-based China Mist refreshes branding

China Mist Tea Truck 1

Arizona-based China Mist Iced Tea, supplier of premium iced tea for the hotel, restaurant and foodservice industry, has rebranded to create a fun, playful image that will appeal to millennials and lead the way for new consumer-facing efforts.  “While most brands start out in retail, we started out in the foodservice business which has been… Read More →

Lavidge adds several new clients to roster

Content Marketing

Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster. Lavidge has partnered with East Valley Partnership, a coalition of civic, business, educational and political leaders dedicated to the economic development and promotion of the East Valley of Greater Phoenix. The partnership advocates for changes/improvements in… Read More →

Lead generation is the new frontier in advertising


“Today’s buyer is 75-90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research. Technology has seriously changed the sales process. Buyers now search to find the seller – from listings and reviews to social media pages, we can find a company’s online… Read More →

Lavidge expands staff to support growing client base

Content Marketing

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra has been adopted by new and current employees across all divisions. Amy Singer joined the account service team as a senior account executive. Previously, she… Read More →

Vertical Measures earns interactive marketing honors

Marketing action plan

Phoenix-based Internet marketing agency Vertical Measures has been awarded two TIM digital marketing awards by AZIMA, the Arizona Interactive Marketing Association. The awards were held on Thursday, March 26th at the Phoenix Art Museum. Named after Sir Timothy Berners-Lee, the renowned father of the internet, the AZIMA TIM Awards were created to highlight the outstanding efforts of… Read More →