Marketing Archives

Lavidge expands staff to support growing client base

Content Marketing

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra has been adopted by new and current employees across all divisions. Amy Singer joined the account service team as a senior account executive. Previously, she… Read More →

Vertical Measures earns interactive marketing honors

Marketing action plan

Phoenix-based Internet marketing agency Vertical Measures has been awarded two TIM digital marketing awards by AZIMA, the Arizona Interactive Marketing Association. The awards were held on Thursday, March 26th at the Phoenix Art Museum. Named after Sir Timothy Berners-Lee, the renowned father of the internet, the AZIMA TIM Awards were created to highlight the outstanding efforts of… Read More →

SocialWhirled contest promotes brands creativity

branding - AZ Business Magazine April 2008

SocialWhirled, the leading digital campaign publishing platform, launched its first in a series of contests to build a royalty-driven designer ecosystem. The series encourages visionary designers to showcase their talents by creating digital marketing campaign frameworks that can be accepted into the SocialWhirled library and then utilized by brands and their agencies of record. The… Read More →

How to market yourself as a law student

lawyer

What does marketing have to do with law school and the legal profession? It’s a skill many attorneys learn to master throughout their careers, but it’s one skill law schools don’t teach. Learning to market yourself as a law student can help you land internships, externships, clerkships, and potentially, your first job. Get Connected If… Read More →

TankGirl Marketing hires Nicole Rodriguez

manpower employment

TankGirl Marketing has welcomed to the team, Nicole Rodriguez. Nicole brings 10 years of experience providing graphic design, branding, and business development services to a wide variety of clients. An SMPS award-winning marketer, Nicole injects strategic marketing initiatives with creative humanity – crafting client-centric messaging with impactful design. She gives a fresh viewpoint from the… Read More →

R&R Partners selects 3 LaunchPad project winners

The R&R Partners Phoenix office named three local businesses as winners of its inaugural “LaunchPad” project, which was developed by R&R to elevate up and coming Arizona businesses.  Arizona Distilling Company, Broken Plate Concepts, and State Bicycle Co. will each receive at least $25,000 in free marketing and/or public relations services from R&R, an integrated communications… Read More →

Discount Tire earns Brand of the Year Award

tires

Discount Tire, the world’s largest tire and wheel retailer, today announced that the company has earned the 2015 Harris Poll EquiTrend® Auto Service Center Brand of the Year award for the third consecutive year.   Discount Tire was ranked higher than the nation’s other top auto service center brands by consumers nationwide. The complete 2015 rankings for… Read More →

Cramer-Krasselt earns top honors at Addy Awards

C-K’s Executive Vice President and General Manager Kristin Bloomquist.

It was one for the record books last Saturday, as Cramer-Krasselt swept four of the top five honors at the Phoenix Advertising Awards, the industry’s version of the Oscars. Among the wins: C-K’s Executive Vice President and General Manager Kristin Bloomquist was named the 2015 Ad Person of the Year; Ian Barry, the agency’s executive… Read More →

8 scientific steps for hiring the best salesperson

123RF.com, Copyright: ximagination

Is selling an art or a science?  Do new school algorithms and big data trump old fashioned methods such as a charming smile and a firm handshake? This has become an industry-wide debate, in fact, using more science and data is now a debate across all industries including “Money Ball” in sports or native advertising in… Read More →

Arizona’s hospitality industry embraces global market

climate denialism

Arizona has the Grand Canyon, Monument Valley and Sedona, but to promote these natural wonders to international travelers is no walk in the park. To showcase Arizona around the globe, it takes detailed research, strategic planning, effective branding and marketing, a global network of industry professionals — and the power to erase any lingering negativity… Read More →

AZ Big Media starts social media merger

kindle

AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real estate and lifestyle news. Currently, AA Big Media is maintaining separate Facebook, Twitter and Instagram accounts for each of its popular magazines, including Az Business, AZRE, Az… Read More →

Carrie Martz retiring from advertising

Carrie Headshot

Carrie Martz, President and CEO of Martz Parsons, announced she has decided to retire from the ad agency world. After a successful 35-year career, Martz says it’s time for her to hang up the advertising towel. Martz, a pioneer for women business owners in Arizona, started the Martz Agency in 1980. The agency grew to employ… Read More →

Artigue Agency appoints Megan Dean as account supervisor

Content Marketing

The Artigue Agency announced the appointment of Megan Dean as Account Supervisor. Dean joins the agency after 14 years of working in the corporate communications and marketing sector and has vast experience in internal and external communications, strategic planning, branding and event management. In her new role, Dean will manage the agency’s account team, which… Read More →

Havas PR opens office in Phoenix

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Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients. In lieu of a grand opening celebration, Havas PR has decided to give back to its… Read More →