Marketing Archives

Leadership spotlight: Beau Lane

Beau Lane

Beau Lane CEO LaneTerralever eblane.com Lane is the CEO of LaneTerralever, one of the largest and longest established advertising agencies in the Southwest. He supervises highly successful advertising programs for numerous high-profile clients and dedicates hours of service volunteering on the boards of some of the city’s most influential organizations. Biggest challenge: “Having our largest… Read More →

E.B. Lane, Terralever Merge to Form LaneTerralever

104867437

Digital firm, Terralever, and advertising and public relations agency, E.B. Lane, today announced the two organizations have merged, creating a new marketing powerhouse, LaneTerralever. Phoenix-based E.B. Lane has a solid reputation for overseeing some of the largest accounts in the Great Western States, and is one of the longest tenured agencies in the region. Terralever,… Read More →

Banner Alzheimer’s Foundation Honor Lavidges

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum. Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations,… Read More →

CVB Markets Scottsdale as ‘Home for the Holidays’

Soleri Bridge2(1)

“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer. From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada.… Read More →

CVB Markets Scottsdale as 'Home for the Holidays'

Soleri Bridge2(1)

“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer. From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada.… Read More →

Parsons Acquires Scottsdale-based Martz Agency

Go Daddy founder and former CEO Bob Parsons is resigning as executive chairman to spend time on other ventures.

Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses. Parsons has said that by looking at and… Read More →

Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →

How to Get the Most out of the Agency you Hire

104867437
October 4, 2013 by in Featured | Marketing

With the recent upswing in the economy, many businesses are beginning to make more funds available for creative and marketing services. However, many companies who look to boost growth by hiring a marketing agency are cutting their results short by inefficiently working with their agency. Chris Norwood and Rob Nicoletti, co-founders of WHYFOR Design, a full-service… Read More →

Off Madison Ave Acquires Gordon Galloway

104867437

Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries. This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger… Read More →

Twitter IPO is Prompting Changes for Users

Twitter
September 30, 2013 by in Featured | Marketing | Social Media

About two months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients. Tools were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on Sept. 24 that Twitter had already formally taken steps toward going public back… Read More →

Visit Phoenix spearheads sales blitz in D.C.

Steve Moore, president and CEO of Visit Phoenix; Andrea Streat, director of meetings and events for the American Alliance of Museums; Alyssa Kolat, conference manager for the International Association of Fire Chiefs; and James Jessie, senior vice president of sales at Visit Phoenix.
September 19, 2013 by in Business News | Marketing | Travel

Commuters hailing a cab or waiting for public transit in Washington, D.C. this month are likely to get a glimpse of iconic Phoenix imagery before their trip commences. Visit Phoenix (CVB) is blitzing the D.C. area with a transit-based advertising buy that includes mini-billboards atop taxis and digital posters in transit stations. The ads showcase… Read More →

Polsinelli Launches Website Designed for Businesses

Flash Websites
September 13, 2013 by in Business News | Legal | Marketing | Tech

National law firm Polsinelli just launched a website which offers easy navigation designed from a client perspective, an enhanced platform for useful legal and business information and personalized attorney biographies. The new Polsinelli website is written for the business community to easily explain how the firm has achieved successful outcomes for clients, and content will… Read More →

Phoenix Agency helps market Monterey CVB

Sanc0815_-_Flickr_-_NOAA_Photo_Library
September 12, 2013 by in Business News | Marketing | Travel

The Phoenix office of Cramer-Krasselt, the nation’s second-largest independent integrated marketing agency, has been tapped as agency of record for Monterey County Convention and Visitors Bureau (MCCVB). C-K will handle brand strategy and positioning, advertising, media planning and buying, as well as generating word-of-mouth/talk value for the breathtaking areas of Monterey County.  C-K competed against… Read More →

D-backs’ CEO Honored By PRSA

Evening on the Diamond Presented by University of Phoenix

Arizona Diamondbacks President & CEO Derrick Hall was honored with the prestigious Phoenix Award by the Phoenix Chapter of the Public Relations Society of America (PRSA). The honor recognizes a CEO, business leader or community leader who has elevated the best practices of public relations. “I am deeply honored, humbled and moved by this award,”… Read More →