Marketing Archives

Artigue Agency Expands Growing Sports Practice

Ray Headshot
June 21, 2013 by in Business News | Marketing | Sports

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at… Read More →

'Best Social Media Marketing Theory' honored

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June 20, 2013 by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

‘Best Social Media Marketing Theory’ honored

social.media
June 20, 2013 by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

Trade Shows Expert Shares 3 Cutting-Edge New Technologies

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June 19, 2013 by in Featured | Marketing | Tech

Most of us think about technology on a mostly two-dimensional plane as we flick our way from screen to screen on touch glass. But today’s tech includes applications that are far from flat, says major-events expert Ann Windham. “What if you could control all primary aspects of major events like trade shows, big weddings and… Read More →

Armendariz named PR director for Banner East Region

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Rebecca Armendariz, 27, public relations specialist at Banner Health, has been named public relations director for Banner Arizona East Region, effective June 24. She will oversee the public relations efforts at the following Banner Health facilities: Banner Baywood Medical Center, Banner Behavioral Health Hospital, Banner Desert Medical Center, Banner Gateway Medical Center, Banner Goldfield Medical… Read More →

Alliance Airport Advertising invests over $2.5 million at Sky Harbor

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June 18, 2013 by in Business News | Marketing | Tech

As one of the 10 busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s… Read More →

The ROI of Social Media

social media marketing

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather,… Read More →

Joint Venture Offers Digital Signage Solutions

digital data flow through optical wire
June 5, 2013 by in Business News | Marketing

CCS Presentation Systems, one of the largest systems integration firms in the U.S., today announced a new partnership with the Internet Marketing Agency (IMA), a Phoenix-based interactive marketing firm specializing in web development, interactive design and content management services. The two companies will offer turnkey content management solutions to help clients maximize the impact of… Read More →

Tips for Grads to Protect their Online Reputation

Smiling Graduate Holding up Diploma

Over the next few weeks, college students across the country will graduate and embark on their next step in life: finding a job. What many students fail to realize is that in today’s world of social media, their online reputation can make or break their candidacy for a position. TrustedID, the nation’s most comprehensive identity… Read More →

Top 3 Tips for Running a Successful Local PPC Campaign

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May 31, 2013 by in Featured | Marketing

Most businesses understand and embrace the value of building their organic search rankings on Google, but the value of pay-per-click or PPC advertising is often misunderstood and underestimated. While high organic search rankings are a great way to drive traffic and increase exposure for any business, there are only 10-16 spots available on the first… Read More →

How can you turn a PR crisis into success

Marketing action plan

The old saying, “No PR is bad PR,” has been put to the test the past few weeks with the PR circus surrounding Amy’s Baking Company. The Scottsdale restaurant generated local and national press after the restaurant and its owners were featured on Gordon Ramsay’s reality show, Kitchen Nightmares. Ramsay found the problems with the… Read More →

Social Media: Great Resource for Small Business

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Are you taking advantage of social media in your small business? According to a recent report by the Social Media Examiner, you probably should. 89 percent of the respondents said social media was providing them greater exposure and 75 percent claimed it was increasing traffic. Although only 43 percent suggested that social media increased sales,… Read More →

HSMAI hosts 31st Annual Chinese Auction

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May 29, 2013 by in Events | Featured | Marketing

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support the association’s mission and its continuing efforts… Read More →

Harkins marketing duo forms Syndicate PR

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May 22, 2013 by in Business News | Marketing

Bryan Laurel and Melissa Rich, the two top-ranking marketing executives at Harkins Theatres, left the theatre chain to form their own PR firm – Syndicate Public Relations. Additionally, Laurel and Rich are proud to announce they will handle all publicity efforts for the Scottsdale International Film Festival, which celebrates its 13th year in October. Syndicate… Read More →

10 Things Every Customer Wants

sales
May 16, 2013 by in Featured | Marketing | Small Biz

Why does a customer buy from one vendor rather than another? According to research recently conducted by The Rain Group, customers tend to buy from sellers who are superlative at the following tasks: 1. Bring New Perspectives and Ideas If customers could diagnose their own problems and come up with workable solutions on their own,… Read More →

The 10 Keys to Social Media Success

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May 6, 2013 by in Featured | Marketing

Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand the impact of social media generally and aren’t careful about how they approach the medium. The following are 10 tips that will help your social… Read More →

Stand Out in Local Search Directories

Flash Websites
May 2, 2013 by in Featured | Marketing

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can… Read More →

HSMAI member profile: Tiffany Nelson

Tiffany.Nelson
April 26, 2013 by in Featured | Marketing | Sports

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business… Read More →

Secrets to a successful client-agency partnership

Marketing action plan

Unlike the scenes we all love in Mad Men where account execs spend  the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise of an agency is serious business. And like any partnership, the better the communication, the more successful the relationship and the results. When a company… Read More →

HSMAI member profile: Lynn M. Flosi

Lynn Flosi 1-2013
April 23, 2013 by in Featured | Marketing

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business… Read More →

Social Media Marketing in Times of Tragedy

social media day
April 23, 2013 by in Featured | Marketing

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The age of digital marketing brings… Read More →

Enterprise Offers Free Course for Business Leaders

Marketing action plan

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but… Read More →

How to Correct Lost Sales Leads

Marketing agency
April 12, 2013 by in Featured | Marketing

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing (www.advisorsedgemarketing.com), a specialist in marketing strategy… Read More →

Tips for Getting Booked as a paid speaker

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April 10, 2013 by in Business News | Events | Marketing

With 90,000 international, national and local associations holding 767 meetings a day, speakers are needed. But sometimes it’s hard for speakers to find those paying audiences. At the April meeting of the NSA-Arizona chapter, Certified Speaking Professional Ed Rigsbee will share how to get paid bookings through article writing. Rigsbee, an author and expert on… Read More →