Marketing Archives

Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →

How to Get the Most out of the Agency you Hire

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October 4, 2013 by in Featured | Marketing

With the recent upswing in the economy, many businesses are beginning to make more funds available for creative and marketing services. However, many companies who look to boost growth by hiring a marketing agency are cutting their results short by inefficiently working with their agency. Chris Norwood and Rob Nicoletti, co-founders of WHYFOR Design, a full-service… Read More →

Off Madison Ave Acquires Gordon Galloway

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Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries. This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger… Read More →

Twitter IPO is Prompting Changes for Users

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September 30, 2013 by in Featured | Marketing | Social Media

About two months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients. Tools were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on Sept. 24 that Twitter had already formally taken steps toward going public back… Read More →

Visit Phoenix spearheads sales blitz in D.C.

Steve Moore, president and CEO of Visit Phoenix; Andrea Streat, director of meetings and events for the American Alliance of Museums; Alyssa Kolat, conference manager for the International Association of Fire Chiefs; and James Jessie, senior vice president of sales at Visit Phoenix.
September 19, 2013 by in Business News | Marketing | Travel

Commuters hailing a cab or waiting for public transit in Washington, D.C. this month are likely to get a glimpse of iconic Phoenix imagery before their trip commences. Visit Phoenix (CVB) is blitzing the D.C. area with a transit-based advertising buy that includes mini-billboards atop taxis and digital posters in transit stations. The ads showcase… Read More →

Polsinelli Launches Website Designed for Businesses

Flash Websites
September 13, 2013 by in Business News | Legal | Marketing | Tech

National law firm Polsinelli just launched a website which offers easy navigation designed from a client perspective, an enhanced platform for useful legal and business information and personalized attorney biographies. The new Polsinelli website is written for the business community to easily explain how the firm has achieved successful outcomes for clients, and content will… Read More →

Phoenix Agency helps market Monterey CVB

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September 12, 2013 by in Business News | Marketing | Travel

The Phoenix office of Cramer-Krasselt, the nation’s second-largest independent integrated marketing agency, has been tapped as agency of record for Monterey County Convention and Visitors Bureau (MCCVB). C-K will handle brand strategy and positioning, advertising, media planning and buying, as well as generating word-of-mouth/talk value for the breathtaking areas of Monterey County.  C-K competed against… Read More →

D-backs' CEO Honored By PRSA

Evening on the Diamond Presented by University of Phoenix

Arizona Diamondbacks President & CEO Derrick Hall was honored with the prestigious Phoenix Award by the Phoenix Chapter of the Public Relations Society of America (PRSA). The honor recognizes a CEO, business leader or community leader who has elevated the best practices of public relations. “I am deeply honored, humbled and moved by this award,”… Read More →

D-backs’ CEO Honored By PRSA

Evening on the Diamond Presented by University of Phoenix

Arizona Diamondbacks President & CEO Derrick Hall was honored with the prestigious Phoenix Award by the Phoenix Chapter of the Public Relations Society of America (PRSA). The honor recognizes a CEO, business leader or community leader who has elevated the best practices of public relations. “I am deeply honored, humbled and moved by this award,”… Read More →

5 Things To Know About the Latino Marketplace

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August 28, 2013 by in Featured | Marketing

Mark Suarez is Managing Director of Mosaic Multicultural, a new full-service multicultural marketing agency working in partnership with The Lavidge Company. Mosaic provides multicultural advertising, interactive, public relations and marketing services. Recently, Mosaic was named the agency of record for the Phoenix McDonald’s Hispanic business. Here are five things Suarez says you should know about… Read More →

CVB’s campaign highlights Scottsdale’s warm fall weather

Tourism Industry - AZ Business Magazine January/February 2012

Scottsdale residents can keep their summer shorts, flip flops and bikinis out for another three months. With the launch of the new fall marketing campaign, the Scottsdale Convention & Visitors Bureau is encouraging visitors to do the same. The bureau’s “Break the Rules” campaign, which runs from Aug. 16 through Oct. 15, plays on Scottsdale’s… Read More →

CVB's campaign highlights Scottsdale’s warm fall weather

Tourism Industry - AZ Business Magazine January/February 2012

Scottsdale residents can keep their summer shorts, flip flops and bikinis out for another three months. With the launch of the new fall marketing campaign, the Scottsdale Convention & Visitors Bureau is encouraging visitors to do the same. The bureau’s “Break the Rules” campaign, which runs from Aug. 16 through Oct. 15, plays on Scottsdale’s… Read More →

Facebook Is Top Social Media Site for Marketing Spend

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What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53… Read More →

National Bank of Arizona expands staff in Phoenix

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National Bank of Arizona (NB|AZ) has announced Mark Vance as its new vice president, marketing manager. Vance brings more than 25 years of international marketing experience, business development, strategic planning and executive leadership to his new position at NB|AZ. As marketing manager, Vance will develop and implement the bank’s marketing strategy and will provide thought… Read More →