Marketing Archives

National Bank of Arizona expands staff in Phoenix

Mark_Vance_photo2

National Bank of Arizona (NB|AZ) has announced Mark Vance as its new vice president, marketing manager. Vance brings more than 25 years of international marketing experience, business development, strategic planning and executive leadership to his new position at NB|AZ. As marketing manager, Vance will develop and implement the bank’s marketing strategy and will provide thought… Read More →

AzMPI Announces 2013-14 Board

Deliver on Your ROI, Business Meetings

The Arizona Sunbelt Chapter of Meeting Professionals International (AzMPI) recently installed their 2013-2014 slate of Officers for the chapter. Officers include incoming President Jill Longfellow,  Enterprise Holdings Inc.; President-Elect Cristin Barr, The Ritz-Carlton, Dove Mountain; Vice President of Finance Penny Allphin, Hassayampa Inn Prescott; Vice President of Communications Chip Headman, Williams & Associates; Vice President… Read More →

Author Shares 4 Tips for Marketing Your Book

Used Bookstores
July 5, 2013 by in Featured | Marketing

If you want people to read your book, you have to be more than a talented storyteller or researcher – you will need plenty of persistence, says Darlene Quinn, a 75-year-old award-winning novelist whose passion for the written word trumped her lucrative position as a top executive at the legendary Bullocks Wilshire department stores. “Sometimes… Read More →

Expect More Arizona Hires Director of Marketing

Jeff Goodman Headshot

Expect More Arizona, a statewide high expectations movement dedicated to world-class education for all Arizona students,  announced the hiring of Jeff Goodman as the new Director of Marketing and Digital Engagement. Prior to joining Expect More Arizona, Jeff served as the chief executive of Blabbermouth, providing word of mouth marketing services for non-profits, charitable foundations… Read More →

Glendale CVB Launches a New Blog

Westgate Entertainment District

The Glendale Convention & Visitors Bureau is offering a new tool to attract travelers to Glendale and the West Valley and help people keep up with events and tourism-related activities. The Glendale CVB is now blogging about the best places, deals and events to check out. The Glendale CVB is launching this new blog to… Read More →

Lavidge Launches National Campaign with Dole

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July 1, 2013 by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

R&R Partners Wins Big

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R&R Partners’ government and public affairs and public relations practices were big winners at the 2013 Best of the Capitol Awards held this week at the Phoenix Art Museum. Jim Norton, R&R’s government and public affairs director, was recognized as Best Lobbyist. Norton, an instrumental force behind the passage of key legislation over the past… Read More →

R&R Partners Wins Big

image004

R&R Partners’ government and public affairs and public relations practices were big winners at the 2013 Best of the Capitol Awards held this week at the Phoenix Art Museum. Jim Norton, R&R’s government and public affairs director, was recognized as Best Lobbyist. Norton, an instrumental force behind the passage of key legislation over the past… Read More →

R&R Partners Hires 5 as Growth Continues

7 Marketing Tips & Strategies, Entourage Marketing
June 27, 2013 by in Business News | Marketing

R&R Partners has hired five people to keep pace with its accelerated growth. According to vice president and managing director, Matt Silverman, the agency is already outgrowing its 13,000-square-foot space in downtown Phoenix and plans to move into a renovated 26,000-square-foot historic warehouse located at Second and Buchanan streets in 2014. To manage new and… Read More →

R&R Partners Hires 5 as Growth Continues

7 Marketing Tips & Strategies, Entourage Marketing
June 27, 2013 by in Business News | Marketing

R&R Partners has hired five people to keep pace with its accelerated growth. According to vice president and managing director, Matt Silverman, the agency is already outgrowing its 13,000-square-foot space in downtown Phoenix and plans to move into a renovated 26,000-square-foot historic warehouse located at Second and Buchanan streets in 2014. To manage new and… Read More →

Flagstaff CVB Launches New Marketing Campaign

Flagstaff_NAU_Skydome
June 24, 2013 by in Business News | Marketing | Travel

Visitors planning a trip to Flagstaff this summer will see a brand new look when they research the destination online. The Flagstaff Convention and Visitors Bureau launched a new marketing campaign that drives potential visitors to the redesigned flagstaffarizona.org website, which went live on Tuesday, June 18. “We are excited to provide visitors with a… Read More →

Artigue Agency Expands Growing Sports Practice

Ray Headshot
June 21, 2013 by in Business News | Marketing | Sports

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at… Read More →

'Best Social Media Marketing Theory' honored

social.media
June 20, 2013 by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

‘Best Social Media Marketing Theory’ honored

social.media
June 20, 2013 by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →