Marketing Archives

8 scientific steps for hiring the best salesperson

123RF.com, Copyright: ximagination

Is selling an art or a science?  Do new school algorithms and big data trump old fashioned methods such as a charming smile and a firm handshake? This has become an industry-wide debate, in fact, using more science and data is now a debate across all industries including “Money Ball” in sports or native advertising in… Read More →

Arizona’s hospitality industry embraces global market

climate denialism

Arizona has the Grand Canyon, Monument Valley and Sedona, but to promote these natural wonders to international travelers is no walk in the park. To showcase Arizona around the globe, it takes detailed research, strategic planning, effective branding and marketing, a global network of industry professionals — and the power to erase any lingering negativity… Read More →

AZ Big Media starts social media merger

kindle

AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real estate and lifestyle news. Currently, AA Big Media is maintaining separate Facebook, Twitter and Instagram accounts for each of its popular magazines, including Az Business, AZRE, Az… Read More →

Carrie Martz retiring from advertising

Carrie Headshot

Carrie Martz, President and CEO of Martz Parsons, announced she has decided to retire from the ad agency world. After a successful 35-year career, Martz says it’s time for her to hang up the advertising towel. Martz, a pioneer for women business owners in Arizona, started the Martz Agency in 1980. The agency grew to employ… Read More →

Artigue Agency appoints Megan Dean as account supervisor

Content Marketing

The Artigue Agency announced the appointment of Megan Dean as Account Supervisor. Dean joins the agency after 14 years of working in the corporate communications and marketing sector and has vast experience in internal and external communications, strategic planning, branding and event management. In her new role, Dean will manage the agency’s account team, which… Read More →

Havas PR opens office in Phoenix

Internet Marketing Words, Off Madison Ave

Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients. In lieu of a grand opening celebration, Havas PR has decided to give back to its… Read More →

The James Agency names new director of public relations

Content Marketing

The James Agency (TJA) announced Jennifer Adler as its new director of public relations. An accomplished public relations strategist, Adler brings more than a decade of communications and marketing experience to her new position. Adler is replacing TJA’s current Director of Public Relations, Angie Miller, who is retiring at the end of the month. In… Read More →

D+B acquires Papagalos Strategic Communications

Marketing action plan

D+B (Davidson & Belluso), a full service advertising and digital agency, announced today that it has acquired Papagalos Strategic Communications, also a full-service advertising agency. The acquisition strengthens D+B’s expertise in its core market segments: economic development, education, healthcare, tourism, and homebuilding. It also provides D+B with the resources and capacity to expand into Papagalos’… Read More →

UA branding expert says NFL image will recover

football

A bad-news NFL season that began with a shocking elevator video and is ending with “Deflategate” might make you wonder if the league is the damage-control center of the universe. To which Hope Schau says: Don’t worry about the NFL. It has survived scandals in the past, and it’s going to take much more than… Read More →

NB|AZ will air ‘Elevate AZ’ Super Bowl ad

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In an effort to promote Arizona and the businesses that impact its communities and citizens, National Bank of Arizona (NB|AZ) announced the airing of its official “Elevate AZ” commercial during the broadcast of Super Bowl XLIX. The commercial is a key portion of NB|AZ’s “Elevate AZ” campaign and will feature three Arizona businesses and two… Read More →

FirstBank tackles ‘Deflate-Gate’ with billboard

KONICA MINOLTA DIGITAL CAMERA

A local bank is using a little humor around a recent incident to promote their expanding home loan business in Arizona. Yesterday, FirstBank, which operates 15 branches in the Glendale/Phoenix/Scottsdale metro area, put up a billboard within a mile of University of Phoenix Stadium — where the New England Patriots will play the Seattle Seahawks… Read More →

All In hosts 3 days of Super Bowl parties

Poker chips and playing cards

The poker, fantasy sports and eSports experts at ALL IN Magazine are hosting three unique parties throughout Super Bowl weekend at one of the most elite private estates in Paradise Valley, AZ. The business objective is to solidify ALL IN as a premier brand and to deliver an experience that their fans appreciate. To accomplish… Read More →

3 lead generation metrics every business should track

Content Marketing

It’s a bedrock truth that marketers must measure their efforts. Without tracking what works and what doesn’t, it’s impossible to refine and improve what you do. And yet the concept “measure what works” is deceptively simple. Marketing efforts occur across many channels at once, and each channel carries a different cost. The question is how… Read More →

Multicultural marketing plan can boost bottom line

mark.suarez

Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general campaigns and campaigns targeted at the Hispanic market, he saw the need for a company that specialized in multicultural marketing and advertising. “I think folks… Read More →