Marketing Archives

Q&A with HSMAI president

Allphin
March 18, 2013 by in Featured | Marketing

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort… Read More →

Q&A with HSMAI president

Allphin
March 18, 2013 by in Featured | Marketing

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort… Read More →

HSMAI presents 31st Annual Chinese Auction

hospitality
March 17, 2013 by in Business News | Marketing

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support our association’s mission and our continuing efforts… Read More →

6 Steps to Selling Your Business

Selling the Company

If you’re a typical small business owner, you spend more of your time working on today’s issues than tomorrow’s potential. That may keep the doors open for now, but what about when you’re ready to retire, or no longer have the will or energy to run your business? As mid to large businesses grow, owners… Read More →

Beau Lane Named Ad Person of the Year

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March 7, 2013 by in Business News | Marketing

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix. The ADDY Awards are the advertising industry’s largest and most representative… Read More →

Dircks Moving rebrands itself

image001
March 6, 2013 by in Business News | Marketing

One of Arizona’s most respected commercial and residential moving businesses, Dircks, announced that it has rebranded its company name and logo from Dircks Moving Services to Dircks Moving & Logistics.  The move comes on the heels of one of Dircks’ most successful years in 2012–a year that saw a bolstered corporate commercial business segment for… Read More →

Is Facebook Worth the Effort for Small Business?

February 28, 2013 by in Blogs | Featured | Marketing | Small Biz

I’m a big advocate of social media, including Facebook, but whether or not it’s right for your business depends largely upon what you expect it to do and the type of business you’re in. Having been active in social media in the B2B space for the last several years, I often compare what we’re doing… Read More →

CTCA hosts Blogger Summit

blog
February 25, 2013 by in Featured | Healthcare | Marketing

Cancer Treatment Centers of America® (CTCA) will be hosting its 2013 Blogger Summit on March 22-23 at the organization’s Western Regional Medical Center in Goodyear. The event will span two days, with an agenda of events and speakers that will provide bloggers with valuable information about what’s happening on the forefront of cancer care and… Read More →

The Art of Business and Golf

golf
February 18, 2013 by in Featured | Marketing | Sports

Fostering a business relationship, closing a deal, or establishing rapport with current clients sounds much better outside in the fresh air amidst rolling greens than in the boardroom, right? There’s no doubt that the golf course can serve as an extension of your business and can be incredibly beneficial both for your personal sanity and… Read More →

Is Google+ Better for Business than Facebook or Twitter?

social media day
February 16, 2013 by in Featured | Marketing

In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,… Read More →

Super Bowl power outage shines light on PR opportunity

social.media
February 15, 2013 by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Barajas joins Cox Hispanic Marketing team

7 Marketing Tips & Strategies, Entourage Marketing
February 3, 2013 by in Business News | Marketing

Cox Communications announced Israel Barajas as the new Phoenix Hispanic Marketing Coordinator, which will support Hispanic marketing initiatives across the country for Cox products and services. Israel will be focused on Advertising and event campaigns to promote Cox’s products and services such as El Mix and Super Mix Hispanic video packages, Cox High Speed Internet,… Read More →

R&R Partners adds new clients, staff

7 Marketing Tips & Strategies, Entourage Marketing
January 29, 2013 by in Business News | Marketing

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital. R&R now occupies the entire… Read More →

R&R Partners adds new clients, staff

7 Marketing Tips & Strategies, Entourage Marketing
January 29, 2013 by in Business News | Marketing

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital. R&R now occupies the entire… Read More →

4 Keys to effective Small Business Blogging, Social Media

social.media
January 27, 2013 by in Featured | Marketing | Small Biz

A week or so ago I gave some marketing advice to a small business owner trying to promote his fly-fishing lodge. It’s an incredible lodge, with access to world-class private fishing as well as being nestled smack dab in the middle of a National Forest—the perfect spot for a fly-fishing vacation. “Facebook is just for… Read More →

Public Relations Resolutions for 2013

104867437
January 20, 2013 by in Blogs | Featured | Marketing

For the first time in years we are beginning to see public relations’ budgets increase. While the economy is slowly improving and consumers are beginning to spend, the real contributing factor for investing in PR is the shift in the way we work, live and communicate. We now see marketing collateral and messaging built into… Read More →

Scottsdale Launches Warm-Weather Campaign

NYSubwayWrap_SpaExterior
January 18, 2013 by in Business News | Marketing | Travel

The Scottsdale Convention & Visitors Bureau is promoting Scottsdale as a warm-weather destination in New York, Canada, and other top markets with the launch of its 2013 warm-weather marketing campaign. During February 2013, New Yorkers riding the 42nd Street subway will find themselves soaking up the sun in the Sonoran Desert, relaxing in a Scottsdale… Read More →

Technology expands meeting and conference industry

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December 29, 2012 by in Business News | Marketing | Tech

We don’t catch up over coffee anymore, we catch up on Facebook. Technology has changed the way we date, invite people to parties, and even watch TV. It’s only natural that technology will change the face of business meetings and conferences. “As a chapter and in addition to our website, we utilize social media outlets… Read More →

Experts: Keep branding simple even in the era of social media

bloomquist
December 27, 2012 by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

iphone
December 24, 2012 by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

10 Tips to Write a Social Media Policy in Business

social.media
December 21, 2012 by in Featured | Marketing

Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up to risk. Thus, it is critical for a business owner to create and implement a strong social media policy that gives the… Read More →

Implement A Marketing Action Plan For The New Year

Marketing action plan
December 18, 2012 by in Columnist Spotlight | Marketing

Holiday parties are in full swing as another year comes to a close. While it seems both natural and logical to look back and review what was, I challenge companies and business owners to look forward and set goals for the year ahead. In doing so, we start the year with hope. The hope that… Read More →

Alliance Airport Advertising lands Sky Harbor contract

Shauna Forsythe
December 13, 2012 by in Business News | Marketing | Travel

Alliance Airport Advertising has been awarded the Phoenix Sky Harbor International Airport Advertising contract as of December 1, 2012 for a seven-year period with a 3-year potential extension.  As a result of the award, Alliance Airport Advertising will be investing approximately $3 million in new, state-of-the-art advertising equipment into Sky Harbor International as part of… Read More →

Is Your Company Naughty or Nice?

customer.service

Generally, companies try to stay on their best behavior all year long. But during this holiday season—with decked halls, crowded malls, shrinking bank accounts, and frayed nerves—providing great service is even more critical than usual. Much like Santa, customers have their own “naughty or nice list,” and Ron Kaufman says they won’t hesitate to give… Read More →