Marketing Archives

How can you turn a PR crisis into success

Marketing action plan

The old saying, “No PR is bad PR,” has been put to the test the past few weeks with the PR circus surrounding Amy’s Baking Company. The Scottsdale restaurant generated local and national press after the restaurant and its owners were featured on Gordon Ramsay’s reality show, Kitchen Nightmares. Ramsay found the problems with the… Read More →

Social Media: Great Resource for Small Business

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Are you taking advantage of social media in your small business? According to a recent report by the Social Media Examiner, you probably should. 89 percent of the respondents said social media was providing them greater exposure and 75 percent claimed it was increasing traffic. Although only 43 percent suggested that social media increased sales,… Read More →

HSMAI hosts 31st Annual Chinese Auction

auction
May 29, 2013 by in Events | Featured | Marketing

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support the association’s mission and its continuing efforts… Read More →

Harkins marketing duo forms Syndicate PR

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May 22, 2013 by in Business News | Marketing

Bryan Laurel and Melissa Rich, the two top-ranking marketing executives at Harkins Theatres, left the theatre chain to form their own PR firm – Syndicate Public Relations. Additionally, Laurel and Rich are proud to announce they will handle all publicity efforts for the Scottsdale International Film Festival, which celebrates its 13th year in October. Syndicate… Read More →

10 Things Every Customer Wants

sales
May 16, 2013 by in Featured | Marketing | Small Biz

Why does a customer buy from one vendor rather than another? According to research recently conducted by The Rain Group, customers tend to buy from sellers who are superlative at the following tasks: 1. Bring New Perspectives and Ideas If customers could diagnose their own problems and come up with workable solutions on their own,… Read More →

The 10 Keys to Social Media Success

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May 6, 2013 by in Featured | Marketing

Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand the impact of social media generally and aren’t careful about how they approach the medium. The following are 10 tips that will help your social… Read More →

Stand Out in Local Search Directories

Flash Websites
May 2, 2013 by in Featured | Marketing

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can… Read More →

HSMAI member profile: Tiffany Nelson

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April 26, 2013 by in Featured | Marketing | Sports

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business… Read More →

Secrets to a successful client-agency partnership

Marketing action plan

Unlike the scenes we all love in Mad Men where account execs spend  the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise of an agency is serious business. And like any partnership, the better the communication, the more successful the relationship and the results. When a company… Read More →

HSMAI member profile: Lynn M. Flosi

Lynn Flosi 1-2013
April 23, 2013 by in Featured | Marketing

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business… Read More →

Social Media Marketing in Times of Tragedy

social media day
April 23, 2013 by in Featured | Marketing

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The age of digital marketing brings… Read More →

Enterprise Offers Free Course for Business Leaders

Marketing action plan

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but… Read More →

How to Correct Lost Sales Leads

Marketing agency
April 12, 2013 by in Featured | Marketing

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing (www.advisorsedgemarketing.com), a specialist in marketing strategy… Read More →

Tips for Getting Booked as a paid speaker

speakers
April 10, 2013 by in Business News | Events | Marketing

With 90,000 international, national and local associations holding 767 meetings a day, speakers are needed. But sometimes it’s hard for speakers to find those paying audiences. At the April meeting of the NSA-Arizona chapter, Certified Speaking Professional Ed Rigsbee will share how to get paid bookings through article writing. Rigsbee, an author and expert on… Read More →