Marketing Archives

Lavidge Launches National Campaign with Dole

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July 1, 2013 by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

R&R Partners Wins Big

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R&R Partners’ government and public affairs and public relations practices were big winners at the 2013 Best of the Capitol Awards held this week at the Phoenix Art Museum. Jim Norton, R&R’s government and public affairs director, was recognized as Best Lobbyist. Norton, an instrumental force behind the passage of key legislation over the past… Read More →

R&R Partners Wins Big

image004

R&R Partners’ government and public affairs and public relations practices were big winners at the 2013 Best of the Capitol Awards held this week at the Phoenix Art Museum. Jim Norton, R&R’s government and public affairs director, was recognized as Best Lobbyist. Norton, an instrumental force behind the passage of key legislation over the past… Read More →

R&R Partners Hires 5 as Growth Continues

7 Marketing Tips & Strategies, Entourage Marketing
June 27, 2013 by in Business News | Marketing

R&R Partners has hired five people to keep pace with its accelerated growth. According to vice president and managing director, Matt Silverman, the agency is already outgrowing its 13,000-square-foot space in downtown Phoenix and plans to move into a renovated 26,000-square-foot historic warehouse located at Second and Buchanan streets in 2014. To manage new and… Read More →

R&R Partners Hires 5 as Growth Continues

7 Marketing Tips & Strategies, Entourage Marketing
June 27, 2013 by in Business News | Marketing

R&R Partners has hired five people to keep pace with its accelerated growth. According to vice president and managing director, Matt Silverman, the agency is already outgrowing its 13,000-square-foot space in downtown Phoenix and plans to move into a renovated 26,000-square-foot historic warehouse located at Second and Buchanan streets in 2014. To manage new and… Read More →

Flagstaff CVB Launches New Marketing Campaign

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June 24, 2013 by in Business News | Marketing | Travel

Visitors planning a trip to Flagstaff this summer will see a brand new look when they research the destination online. The Flagstaff Convention and Visitors Bureau launched a new marketing campaign that drives potential visitors to the redesigned flagstaffarizona.org website, which went live on Tuesday, June 18. “We are excited to provide visitors with a… Read More →

Artigue Agency Expands Growing Sports Practice

Ray Headshot
June 21, 2013 by in Business News | Marketing | Sports

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at… Read More →

'Best Social Media Marketing Theory' honored

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June 20, 2013 by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

‘Best Social Media Marketing Theory’ honored

social.media
June 20, 2013 by in Business News | Marketing | Tech

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes… Read More →

Trade Shows Expert Shares 3 Cutting-Edge New Technologies

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June 19, 2013 by in Featured | Marketing | Tech

Most of us think about technology on a mostly two-dimensional plane as we flick our way from screen to screen on touch glass. But today’s tech includes applications that are far from flat, says major-events expert Ann Windham. “What if you could control all primary aspects of major events like trade shows, big weddings and… Read More →

Armendariz named PR director for Banner East Region

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Rebecca Armendariz, 27, public relations specialist at Banner Health, has been named public relations director for Banner Arizona East Region, effective June 24. She will oversee the public relations efforts at the following Banner Health facilities: Banner Baywood Medical Center, Banner Behavioral Health Hospital, Banner Desert Medical Center, Banner Gateway Medical Center, Banner Goldfield Medical… Read More →

Alliance Airport Advertising invests over $2.5 million at Sky Harbor

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June 18, 2013 by in Business News | Marketing | Tech

As one of the 10 busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s… Read More →

The ROI of Social Media

social media marketing

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather,… Read More →

Joint Venture Offers Digital Signage Solutions

digital data flow through optical wire
June 5, 2013 by in Business News | Marketing

CCS Presentation Systems, one of the largest systems integration firms in the U.S., today announced a new partnership with the Internet Marketing Agency (IMA), a Phoenix-based interactive marketing firm specializing in web development, interactive design and content management services. The two companies will offer turnkey content management solutions to help clients maximize the impact of… Read More →