Marketing Archives

Tips for Getting Booked as a paid speaker

speakers
April 10, 2013 by in Business News | Events | Marketing

With 90,000 international, national and local associations holding 767 meetings a day, speakers are needed. But sometimes it’s hard for speakers to find those paying audiences. At the April meeting of the NSA-Arizona chapter, Certified Speaking Professional Ed Rigsbee will share how to get paid bookings through article writing. Rigsbee, an author and expert on… Read More →

Local Search Engine Optimization

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April 4, 2013 by in Featured | Marketing

Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses online. With the ever-expanding popularity… Read More →

Q&A with HSMAI president

Allphin
March 18, 2013 by in Featured | Marketing

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort… Read More →

Q&A with HSMAI president

Allphin
March 18, 2013 by in Featured | Marketing

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort… Read More →

HSMAI presents 31st Annual Chinese Auction

hospitality
March 17, 2013 by in Business News | Marketing

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support our association’s mission and our continuing efforts… Read More →

6 Steps to Selling Your Business

Selling the Company

If you’re a typical small business owner, you spend more of your time working on today’s issues than tomorrow’s potential. That may keep the doors open for now, but what about when you’re ready to retire, or no longer have the will or energy to run your business? As mid to large businesses grow, owners… Read More →

Beau Lane Named Ad Person of the Year

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March 7, 2013 by in Business News | Marketing

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix. The ADDY Awards are the advertising industry’s largest and most representative… Read More →

Dircks Moving rebrands itself

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March 6, 2013 by in Business News | Marketing

One of Arizona’s most respected commercial and residential moving businesses, Dircks, announced that it has rebranded its company name and logo from Dircks Moving Services to Dircks Moving & Logistics.  The move comes on the heels of one of Dircks’ most successful years in 2012–a year that saw a bolstered corporate commercial business segment for… Read More →

Is Facebook Worth the Effort for Small Business?

February 28, 2013 by in Blogs | Featured | Marketing | Small Biz

I’m a big advocate of social media, including Facebook, but whether or not it’s right for your business depends largely upon what you expect it to do and the type of business you’re in. Having been active in social media in the B2B space for the last several years, I often compare what we’re doing… Read More →

CTCA hosts Blogger Summit

blog
February 25, 2013 by in Featured | Healthcare | Marketing

Cancer Treatment Centers of America® (CTCA) will be hosting its 2013 Blogger Summit on March 22-23 at the organization’s Western Regional Medical Center in Goodyear. The event will span two days, with an agenda of events and speakers that will provide bloggers with valuable information about what’s happening on the forefront of cancer care and… Read More →

The Art of Business and Golf

golf
February 18, 2013 by in Featured | Marketing | Sports

Fostering a business relationship, closing a deal, or establishing rapport with current clients sounds much better outside in the fresh air amidst rolling greens than in the boardroom, right? There’s no doubt that the golf course can serve as an extension of your business and can be incredibly beneficial both for your personal sanity and… Read More →

Is Google+ Better for Business than Facebook or Twitter?

social media day
February 16, 2013 by in Featured | Marketing

In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,… Read More →

Super Bowl power outage shines light on PR opportunity

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February 15, 2013 by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Barajas joins Cox Hispanic Marketing team

7 Marketing Tips & Strategies, Entourage Marketing
February 3, 2013 by in Business News | Marketing

Cox Communications announced Israel Barajas as the new Phoenix Hispanic Marketing Coordinator, which will support Hispanic marketing initiatives across the country for Cox products and services. Israel will be focused on Advertising and event campaigns to promote Cox’s products and services such as El Mix and Super Mix Hispanic video packages, Cox High Speed Internet,… Read More →