Marketing Archives

Secrets to a successful client-agency partnership

Marketing action plan

Unlike the scenes we all love in Mad Men where account execs spend  the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise of an agency is serious business. And like any partnership, the better the communication, the more successful the relationship and the results. When a company… Read More →

HSMAI member profile: Lynn M. Flosi

Lynn Flosi 1-2013
April 23, 2013 by in Featured | Marketing

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business… Read More →

Social Media Marketing in Times of Tragedy

social media day
April 23, 2013 by in Featured | Marketing

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The age of digital marketing brings… Read More →

Enterprise Offers Free Course for Business Leaders

Marketing action plan

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but… Read More →

How to Correct Lost Sales Leads

Marketing agency
April 12, 2013 by in Featured | Marketing

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing (www.advisorsedgemarketing.com), a specialist in marketing strategy… Read More →

Tips for Getting Booked as a paid speaker

speakers
April 10, 2013 by in Business News | Events | Marketing

With 90,000 international, national and local associations holding 767 meetings a day, speakers are needed. But sometimes it’s hard for speakers to find those paying audiences. At the April meeting of the NSA-Arizona chapter, Certified Speaking Professional Ed Rigsbee will share how to get paid bookings through article writing. Rigsbee, an author and expert on… Read More →

Local Search Engine Optimization

81270218
April 4, 2013 by in Featured | Marketing

Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses online. With the ever-expanding popularity… Read More →

Q&A with HSMAI president

Allphin
March 18, 2013 by in Featured | Marketing

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort… Read More →

Q&A with HSMAI president

Allphin
March 18, 2013 by in Featured | Marketing

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort… Read More →

HSMAI presents 31st Annual Chinese Auction

hospitality
March 17, 2013 by in Business News | Marketing

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support our association’s mission and our continuing efforts… Read More →

6 Steps to Selling Your Business

Selling the Company

If you’re a typical small business owner, you spend more of your time working on today’s issues than tomorrow’s potential. That may keep the doors open for now, but what about when you’re ready to retire, or no longer have the will or energy to run your business? As mid to large businesses grow, owners… Read More →

Beau Lane Named Ad Person of the Year

104867437
March 7, 2013 by in Business News | Marketing

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix. The ADDY Awards are the advertising industry’s largest and most representative… Read More →

Dircks Moving rebrands itself

image001
March 6, 2013 by in Business News | Marketing

One of Arizona’s most respected commercial and residential moving businesses, Dircks, announced that it has rebranded its company name and logo from Dircks Moving Services to Dircks Moving & Logistics.  The move comes on the heels of one of Dircks’ most successful years in 2012–a year that saw a bolstered corporate commercial business segment for… Read More →

Is Facebook Worth the Effort for Small Business?

February 28, 2013 by in Blogs | Featured | Marketing | Small Biz

I’m a big advocate of social media, including Facebook, but whether or not it’s right for your business depends largely upon what you expect it to do and the type of business you’re in. Having been active in social media in the B2B space for the last several years, I often compare what we’re doing… Read More →