Marketing Archives

R&R Partners adds new clients, staff

7 Marketing Tips & Strategies, Entourage Marketing
January 29, 2013 by in Business News | Marketing

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital. R&R now occupies the entire… Read More →

4 Keys to effective Small Business Blogging, Social Media

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January 27, 2013 by in Featured | Marketing | Small Biz

A week or so ago I gave some marketing advice to a small business owner trying to promote his fly-fishing lodge. It’s an incredible lodge, with access to world-class private fishing as well as being nestled smack dab in the middle of a National Forest—the perfect spot for a fly-fishing vacation. “Facebook is just for… Read More →

Public Relations Resolutions for 2013

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January 20, 2013 by in Blogs | Featured | Marketing

For the first time in years we are beginning to see public relations’ budgets increase. While the economy is slowly improving and consumers are beginning to spend, the real contributing factor for investing in PR is the shift in the way we work, live and communicate. We now see marketing collateral and messaging built into… Read More →

Scottsdale Launches Warm-Weather Campaign

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January 18, 2013 by in Business News | Marketing | Travel

The Scottsdale Convention & Visitors Bureau is promoting Scottsdale as a warm-weather destination in New York, Canada, and other top markets with the launch of its 2013 warm-weather marketing campaign. During February 2013, New Yorkers riding the 42nd Street subway will find themselves soaking up the sun in the Sonoran Desert, relaxing in a Scottsdale… Read More →

Technology expands meeting and conference industry

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December 29, 2012 by in Business News | Marketing | Tech

We don’t catch up over coffee anymore, we catch up on Facebook. Technology has changed the way we date, invite people to parties, and even watch TV. It’s only natural that technology will change the face of business meetings and conferences. “As a chapter and in addition to our website, we utilize social media outlets… Read More →

Experts: Keep branding simple even in the era of social media

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December 27, 2012 by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

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December 24, 2012 by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

10 Tips to Write a Social Media Policy in Business

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December 21, 2012 by in Featured | Marketing

Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up to risk. Thus, it is critical for a business owner to create and implement a strong social media policy that gives the… Read More →

Implement A Marketing Action Plan For The New Year

Marketing action plan
December 18, 2012 by in Columnist Spotlight | Marketing

Holiday parties are in full swing as another year comes to a close. While it seems both natural and logical to look back and review what was, I challenge companies and business owners to look forward and set goals for the year ahead. In doing so, we start the year with hope. The hope that… Read More →

Alliance Airport Advertising lands Sky Harbor contract

Shauna Forsythe
December 13, 2012 by in Business News | Marketing | Travel

Alliance Airport Advertising has been awarded the Phoenix Sky Harbor International Airport Advertising contract as of December 1, 2012 for a seven-year period with a 3-year potential extension.  As a result of the award, Alliance Airport Advertising will be investing approximately $3 million in new, state-of-the-art advertising equipment into Sky Harbor International as part of… Read More →

Is Your Company Naughty or Nice?

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Generally, companies try to stay on their best behavior all year long. But during this holiday season—with decked halls, crowded malls, shrinking bank accounts, and frayed nerves—providing great service is even more critical than usual. Much like Santa, customers have their own “naughty or nice list,” and Ron Kaufman says they won’t hesitate to give… Read More →

Home builder uses social media to attract buyers

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December 7, 2012 by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

How to Use Kindle to Generate Free Business Leads

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December 1, 2012 by in Featured | Marketing | Tech

Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it? “Amazon is desperate for reading material and you can publish your content for free as Kindle books,” says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an internet technology company. The… Read More →

Does Your Online Presence Pass the Truth Test?

November 26, 2012 by in Business News | Marketing

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros… Read More →