Marketing Archives

Is Your Company Naughty or Nice?

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Generally, companies try to stay on their best behavior all year long. But during this holiday season—with decked halls, crowded malls, shrinking bank accounts, and frayed nerves—providing great service is even more critical than usual. Much like Santa, customers have their own “naughty or nice list,” and Ron Kaufman says they won’t hesitate to give… Read More →

Home builder uses social media to attract buyers

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December 7, 2012 by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

How to Use Kindle to Generate Free Business Leads

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December 1, 2012 by in Featured | Marketing | Tech

Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it? “Amazon is desperate for reading material and you can publish your content for free as Kindle books,” says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an internet technology company. The… Read More →

Does Your Online Presence Pass the Truth Test?

November 26, 2012 by in Business News | Marketing

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros… Read More →

Developing A Marketing Message: A Case Study Of Dr Pepper TEN’s Target Market

Photo: Flickr, theimpulsivebuy
November 20, 2012 by in Columnist Spotlight | Marketing

Creating a company or product’s marketing message can be daunting, but if you think in terms of everyday conversations, it may be an easier task to tackle. When developing marketing message, whether it is for a brochure, an advertisement, a website or even a social media post, the first thing to think about is who… Read More →

Man Brings Social Media Business to Chandler

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November 15, 2012 by in Business News | Marketing | Small Biz

The front of his business card reads, “Poet, world traveler, human being.” The smell of old books and antique belongings emanate throughout Patrick Smith’s apartment. A bottle of prohibition Whiskey sits on display next to an ancient looking hieroglyphic stone. After many years of traveling internationally, Smith, a Chandler resident, has decided to bring his… Read More →

LifeLock Unveils New Facebook App: ‘LifeLock for Life’

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November 12, 2012 by in Business News | Marketing | Tech

LifeLock Unveils New Facebook App: ‘LifeLock for Life’ LifeLock, Inc., an industry leader in proactive identity theft protection has launched ‘LifeLock for Life’, a Facebook application enabling fans to explore different life stages and events to test their security knowledge. Upon answering correctly, users can enter for a chance to win prizes. The foundation of… Read More →

Use the ’10 Cs’ to create winning social media strategy

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November 8, 2012 by in Business News | Marketing | Small Biz

It is incumbent on business executives to stay ahead of the social media curve in order to compete efficiently in their respective industries. However, when you consider where social media was just five years ago, it is impossible to imagine where it will be by 2020. This can be daunting for CEOs and other top… Read More →

Social Media Changes Driving Some Marketers Buggy

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November 3, 2012 by in Business News | Marketing | Tech

Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a… Read More →

Phoenix artists tap the internet to fund creative projects

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October 31, 2012 by in Business News | Economy | Finance | Marketing | Tech

“If my life depended on it, I would die.” Safwat Saleem, 32, isn’t your average graphic designer – at least he doesn’t think so. He claims that if he had to rely on a career in art, the paint and brush kind, that he would die. This isn’t because his is lacking in talent but… Read More →

E.B. Lane Wins Awards for Arizona Lottery Commercials

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October 24, 2012 by in Business News | Marketing

E.B. Lane was recently recognized with three prestigious awards for the Arizona Lottery commercials it produced: A Batchy Award at this year’s North American Association of State and Provincial Lotteries (NASPL) World Lottery Summit and two Emmy Awards at the 35th Annual Rocky Mountain Emmy Awards. The Batchy Awards at the 2012 World Lottery Summit… Read More →

The Benefits Of Social Media For Small Business

Benjamin Franklin Plumbing's Facebook page

No matter what product or service you’re selling, you’re always in the business of relationships. Fifteen years ago in the entrepreneurial world, all you needed was a name and a phone number. That was it; that was all you needed for customers to find you. Then, having a website became necessary for building the reputation… Read More →

Innovative CEO Martz offers advice on being an effective boss

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Today is National Boss Day, so it’s the perfect time to get a business owner’s view on what it takes to be a successful and effective boss. Carrie Martz founded the Martz Agency — the largest female-owned advertising and public relations firm in Arizona — in 1980 after spending a couple of years in the… Read More →

Coordinating Content Marketing Creates Buzz

Content Marketing

It’s not exactly news to report that the growing influence of the Internet and popularity of social media has expanded public relations beyond the traditional methods. When taking a look at your company’s public relations strategy, it is no longer just about developing an individual or organization’s public image through news stories and public appearances.… Read More →

FDA picks Riester for anti-smoking campaign

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September 27, 2012 by in Business News | Marketing | Small Biz

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey,… Read More →

Off Madison Ave, SpinSix merge

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Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in… Read More →

Show Me The Money: How Much Is The Marketing Budget?

marketing budget
September 5, 2012 by in Columnist Spotlight | Marketing

One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes I see with new businesses is a tremendous amount of time and money invested in opening the doors making the new office, restaurant or retail… Read More →

10 tips to succeed at social media

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Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks.  Why is this? The answer is simple: The Three “C’s”. Steve Nicholls, author of the best-selling book “Social Media in Business” (www.SocialMediaInBusiness.com),… Read More →

Valley woman honored as a ‘Champion of Change’

Anne Stafford photo
August 20, 2012 by in Business News | Marketing

WASHINGTON, D.C. — Anne Stafford, Director of Communications and Development for Community Health Charities of Arizona (CHC-AZ) was honored at the White House on Friday, August 10, 2012 along with 11 other parents as “Champions of Change.” These extraordinary parents devoted their time and effort to their PTA chapters across the country and had the… Read More →

C-K Unveils Branding Campaign For Arizona Science Center

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Have you ever wondered how one car can tie up traffic for miles or what causes that one wobbly wheel on a shopping cart? Arizona Science Center has the answers as it launches its new branding campaign – Never stop wondering. Created pro-bono by Cramer-Krasselt, Never stop wondering is designed to ignite interest in science… Read More →

Greater Phoenix CVB Names New Director Of National Accounts

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Greater Phoenix CVB Names New Director Of National Accounts The Greater Phoenix Convention & Visitors Bureau increases its sales staff with the addition of Lynn Whitehead. Lynn Whitehead is the new Director of National Accounts. Based in Baltimore, Whitehead will spearhead the Greater Phoenix CVB’s citywide accounts with 1,001+ rooms on peak night originating in… Read More →

Know Your Customer: Gathering Data To Build Marketing Campaigns

Know Your Customer: Gathering Data to Build Marketing Campaigns

There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about the experience. Thanks to technology, today we have access to a wealth of data to help build marketing campaigns that will catch the attention of… Read More →

US Airways Center Relaunches Website

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In celebration of its 20th anniversary, US Airways Center has relaunched its official website (USAirwaysCenter.com) and is hosting a sweepstakes to give away 20 prizes to visitors of the site. Between now and July 14, visitors to USAirwaysCenter.com may enter to win ringside seats to WWE’s “Money in the Bank” on July 15, or tickets… Read More →

Pinterest For Business: Avoiding Copyright Issues

Pinterest Copyright Issues
June 26, 2012 by in Legal | Marketing | Small Biz

Pinterest copyright issues can prove problematic for business proprietors. Since its inception in 2010, social networking website Pinterest has become the third most-popular social network in the U.S. Only social-media giants Facebook and Twitter surpass it in total monthly visits, according to Experian Hitwise. With more than 100 million visits each month, Pinterest has created… Read More →