Marketing Archives

6 Steps to Selling Your Business

Selling the Company

If you’re a typical small business owner, you spend more of your time working on today’s issues than tomorrow’s potential. That may keep the doors open for now, but what about when you’re ready to retire, or no longer have the will or energy to run your business? As mid to large businesses grow, owners… Read More →

Beau Lane Named Ad Person of the Year

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March 7, 2013 by in Business News | Marketing

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix. The ADDY Awards are the advertising industry’s largest and most representative… Read More →

Dircks Moving rebrands itself

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March 6, 2013 by in Business News | Marketing

One of Arizona’s most respected commercial and residential moving businesses, Dircks, announced that it has rebranded its company name and logo from Dircks Moving Services to Dircks Moving & Logistics.  The move comes on the heels of one of Dircks’ most successful years in 2012–a year that saw a bolstered corporate commercial business segment for… Read More →

Is Facebook Worth the Effort for Small Business?

February 28, 2013 by in Blogs | Featured | Marketing | Small Biz

I’m a big advocate of social media, including Facebook, but whether or not it’s right for your business depends largely upon what you expect it to do and the type of business you’re in. Having been active in social media in the B2B space for the last several years, I often compare what we’re doing… Read More →

CTCA hosts Blogger Summit

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February 25, 2013 by in Featured | Healthcare | Marketing

Cancer Treatment Centers of America® (CTCA) will be hosting its 2013 Blogger Summit on March 22-23 at the organization’s Western Regional Medical Center in Goodyear. The event will span two days, with an agenda of events and speakers that will provide bloggers with valuable information about what’s happening on the forefront of cancer care and… Read More →

The Art of Business and Golf

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February 18, 2013 by in Featured | Marketing | Sports

Fostering a business relationship, closing a deal, or establishing rapport with current clients sounds much better outside in the fresh air amidst rolling greens than in the boardroom, right? There’s no doubt that the golf course can serve as an extension of your business and can be incredibly beneficial both for your personal sanity and… Read More →

Is Google+ Better for Business than Facebook or Twitter?

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February 16, 2013 by in Featured | Marketing

In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,… Read More →

Super Bowl power outage shines light on PR opportunity

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February 15, 2013 by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Barajas joins Cox Hispanic Marketing team

7 Marketing Tips & Strategies, Entourage Marketing
February 3, 2013 by in Business News | Marketing

Cox Communications announced Israel Barajas as the new Phoenix Hispanic Marketing Coordinator, which will support Hispanic marketing initiatives across the country for Cox products and services. Israel will be focused on Advertising and event campaigns to promote Cox’s products and services such as El Mix and Super Mix Hispanic video packages, Cox High Speed Internet,… Read More →

R&R Partners adds new clients, staff

7 Marketing Tips & Strategies, Entourage Marketing
January 29, 2013 by in Business News | Marketing

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital. R&R now occupies the entire… Read More →

R&R Partners adds new clients, staff

7 Marketing Tips & Strategies, Entourage Marketing
January 29, 2013 by in Business News | Marketing

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital. R&R now occupies the entire… Read More →

4 Keys to effective Small Business Blogging, Social Media

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January 27, 2013 by in Featured | Marketing | Small Biz

A week or so ago I gave some marketing advice to a small business owner trying to promote his fly-fishing lodge. It’s an incredible lodge, with access to world-class private fishing as well as being nestled smack dab in the middle of a National Forest—the perfect spot for a fly-fishing vacation. “Facebook is just for… Read More →

Public Relations Resolutions for 2013

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January 20, 2013 by in Blogs | Featured | Marketing

For the first time in years we are beginning to see public relations’ budgets increase. While the economy is slowly improving and consumers are beginning to spend, the real contributing factor for investing in PR is the shift in the way we work, live and communicate. We now see marketing collateral and messaging built into… Read More →

Scottsdale Launches Warm-Weather Campaign

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January 18, 2013 by in Business News | Marketing | Travel

The Scottsdale Convention & Visitors Bureau is promoting Scottsdale as a warm-weather destination in New York, Canada, and other top markets with the launch of its 2013 warm-weather marketing campaign. During February 2013, New Yorkers riding the 42nd Street subway will find themselves soaking up the sun in the Sonoran Desert, relaxing in a Scottsdale… Read More →