The National Bank of Arizona is holding a contest for all Arizona businesses – with the winner taking home a cool $10,000.
The contest is titled “Arizona’s Next Great Business,” and any Arizona business can submit a video application to prove how it has made an impact on the Arizona community.
To enter, a business must upload a 90-second video to YouTube that explains how it has made a difference in Arizona – by creating civic pride, impacting the quality of life for Arizonans, redefining technology, or establishing energy efficiency.
The business must also explain how it plans on utilizing the grand prize.
“The biggest challenge of a business is to get the word out about them,” says Alycia Perry, vice president of National Bank of Arizona’s Internet and Interactive Channels.
Perry adds that other challenges include the need to redefine, reinvent and “how to keep innovating as you move forward.”
With the $10,000, a business will have the opportunity to make improvements – by purchasing supplies, establishing a budget for a new employee, or investing in new technology.
Perry says that the contest is a way for both National Bank of Arizona and Arizona businesses to put themselves into the social media world and public eye.
“Looking at what is going on with the economy, there’s been such negative press and a gloomy outlook,” she says. “We looked at this as an opportunity to promote businesses facing challenges.”
By having the contest entry be a video submission versus a written application, Perry says National Bank of Arizona believes that it is a better outlet for businesses to break into social media.
National Bank of Arizona’s social media campaign has grown immensely this year. Its goal is to raise awareness about the company by reaching out to customers and letting them know that National Bank of Arizona is a full-service bank.
The social media campaign has included sweepstakes, giveaways on Facebook and other contests that drive customers into a National Bank of Arizona branch to claim their prize.
Submissions for “Arizona’s Next Great Business” will be accepted through Oct. 30. More information on entering the contest can be found on National Bank of Arizona’s Facebook page.
Online viewers can vote for their favorite company’s video Nov. 2 – Nov. 16, with an official announcement of the winner on Nov. 23.