Phoenix Sportsmen's ExpoFor 36 years, fishing, hunting, off-roading and adventure-travel enthusiasts have had International Sportsmen’s Exposition (ISE) events to offer them new products and services — and this month now marks their 11th annual exposition. Over 20,000 are expected to attend the event on February 24-27 at the University of Phoenix Stadium in Glendale.

According to Scott Kelly, CEO of Black Dog Promotions, attendants of the expo should come prepared.

“They should visit www.SportsExpos.com first to view lists of exhibiting companies, most of which have hotlinks to website; listings of special competitions available at show; schedule of all seminars and clinics at show, all free to show-goers; list of discount-ticket options, such as coupons,” Kelly said. “The show offers nearly 300 different vendors offering a wide array of outdoor-related products and services.”Phoenix Expo Seminar

The show will include outdoor retailers and product manufacturers, guides and outfitters, and resorts and lodges from across the west coast including Arizona, as well as Mexico, Alaska, Canada and even South Africa.

The International Exposition has been running since 1975 — started by Ed Rice in Eugene, Ore.

“Every person at ISE remains committed to the principles that have made us America’s Premier Outdoor Exposition, selling high-quality trips and outdoor gear,” said Brian J. Layng, the President and CEO of ISE.

In addition, seminars where attendants can learn from experts and competitions — such as the Best of the West Elk-Calling Contest — will be held. ISE provides diverse and exciting activities for both newcomers and experts of any age, so youth and families are welcome to attend.Phoenix Expo Outdoors

Show days and hours are: Thursday, Friday and Saturday from 10 a.m. to 6 p.m.; and Sunday from 10 a.m. to 5 p.m.

Show admission is $15 for adults. Youth 15 and under and veterans with Military ID are admitted free of charge, and parking is free. Tickets can be purchased online or at the door. For more information, call 1-800-545-6100, visit ISE’s website or ISE’s Facebook page.