toys

LaneTerralever Hosts Operation: #SocialSanta

LaneTerralever, is hosting its second annual Operation: Social Santa happy hour and toy drive Thursday, Dec. 5. The event benefitting the Arizona Toys for Tots Foundation will take place at Handlebar and Grill in Tempe from 5 to 8 p.m.

Using the power of social media to generate awareness through Social Santa, LT will bring the public together to network and celebrate the holidays for a good cause. Founded in 2010, the toy drive was designed for social communities to join in a collaborative effort to make a difference while sharing their experience on social media.

Cost of entry to the Social Santa event is a new, unwrapped toy with a suggested value of $20. Each toy donation will be exchanged for a raffle ticket for a variety of prizes throughout the evening.

“Our goal is to donate 300 toys to Toys for Tots,” said Chris Johnson, president of LaneTerralever. “Giving back to our community is core to LaneTerralever and we are thrilled to be able to help brighten the holidays for local children in need.”

LaneTerralever hosted Arizona’s very first Operation: Social Santa in 2012 with the idea that social media can also be used for social good. Rallying members of the social media and digital community through posts and shares online, LaneTerralever raised more than $5,000 and donated more than 140 toys to Toys for Tots last year.

Guests are encouraged to use #SocialSanta on social platforms including Twitter, Facebook and Instagram to help spread the word, and RSVP by joining the event on Facebook.

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