Gilbert-based El Sol Foods is now the official salsa slinger at the Phoenix International Raceway.
The family owned and operated business has been named the exclusive salsa partner of its hometown track for the Nov. 11-13 race weekend, when NASCAR returns for the semi-final race of The Chase for the NASCAR Sprint Cup.
El Sol Foods uses the family recipes that have been handed down from generation to generation. Available throughout Arizona, California, New Mexico, Nevada, Wyoming, Montana and coming soon to seven more states this year, El Sol Foods provides some of the region’s best salsa products from any level of heat — Mild, Medium or Hot in regular and organic, plus Pico de Gallo, Lime, Fire-roasted with black beans and corn, Tomatillo and a seasonal Mango-Pineapple.
“We are thrilled to partner with El Sol. As a locally-owned business, it makes it particularly meaningful for our team to have such strong support from right here in the Valley,” said PIR President Bryan R. Sperber.
Ryan Bullock, President of El Sol Foods adds, “At the end of the day our partnership with PIR is a great way for El Sol Foods to support another local establishment while being able to provide fresh and delicious salsa to race fans. We see it as a win-win for everybody involved and are truly excited about this collaboration.”
